types of opportunities
DESCRIPTION
TYPES OF OPPORTUNITIES. Headline Sponsorship Naming / Tactical. Tactical Association Advertiser Tactical/Generic. Product Placement & Incidental Branding. Environment / Theme / Channel. Customised Solutions. Competition. Bespoke Campaign. Line-Up boards. Branded Entertainment. - PowerPoint PPT PresentationTRANSCRIPT
TYPES OF OPPORTUNITIES
Headline SponsorshipNaming / Tactical
Tactical Association Advertiser
Tactical/Generic
Product Placement & Incidental Branding
Competition
Bespoke Campaign
Line-Up boards
Branded Entertainment
Customised Solutions
Environment / Theme / Channel
• 10” Opening and Closing Billboard
• 10” ad bumper opens each break
• Marketing: Launch and Episodic promo 5” tag
• Commercial Airtime – 1 x advertisement per
programme
• Website Exposure
• Competition (optional) + sms and management
• Original Productions
- Product placement / Incidental branding
opportunities
Headline Sponsorship
• 10” ad-bumper every other ad break
• Commercial Airtime – 1 x advertisement per
programme
• Website Exposure
• Competition (optional) + sms and management
• Original Productions
- Product Placement / Incidental branding
opportunities
Tactical Association Advertiser
• 10” Association Stings
• Commercial Airtime – 30” per show / packages
• Website Exposure
• Competition (optional) + sms and management
Channel Environment/Genre/Theme/Strand
Association Across Multiple Channels
• Environment, i.e Glamour – E! & TSN, Men – Action, Sport,
Infotainment
• Genre, i.e LifeStyle Channels, News, Youth, Kids
• Themed, i.e Movies, Music, Action Shows, Comedies, Red Carpet /
Award Shows
• Competition Promo
• On-air Question Promo – 10”/15”
• Production of Promos
• Sms entry short code number
• Website Exposure
• Winner Contact & Prize Delivery (optional)
CompetitionLinked to content or channel themes/marketing
promotions
• 30” Competition Awareness Promo
• 15” ‘Question’ Promo including sponsorship tag + entry
mechanics
• Classical Commercial including 5” branded competition
tag
• Production of promos
• Website Exposure
• Sms entry short code number
• Research and database (tbc)
Bespoke Campaign
Run an integrated campaign across: Opportunity can include:
- channel association to channels and relevant content
(tbc)
- family of channels (BBC, M-Net Dig) - client and channel branding on
competition
- genre of channels (Music, Lifestyle) and question promo
- channel branding on classical promo
• 5 - 10” tag on line-up (time-bands TBC)
• Commercial Airtime – increase awareness (optional)
• Competition (optional) + sms management
Line-up boards
• Call to view promo
• Website exposure & listing (M-Net / MultiChoice website)
• Competition (optional) sms and management
• Incidental Exposure (Bespoke)
Branded Entertainment
INTERNATIONAL MATERIAL Link to the channel environment in already created & produced relevant topics
High quality production at low cost for high frequency
Break through the clutter by owning channel content in the perfect environments
• Link to E! celeb vignettes / red carpet fillers
BESPOKE Create your own shows around the themes that will feature your brand i.e an Amazing Race short format filler theme, or an “All Access” spoof.
Production needs to be worked into the campaign