types of market
DESCRIPTION
Types of market, different classification of marketsTRANSCRIPT
1. Pure/Perfect Competition
There are a large number of buyers and sellers in the market such that no single
transactor can influence, by its own individual action, the price-output decisions in the
market.
The transaction unit is homogeneous, the goods and/or the services traded are so
standardized and identical that no illogical buyers’ preference can emerge.
The buyers and sellers enjoy freedom of entry and exit no transport cost is involved. A
firm can enter profitable industry or can leave a losing industry just as a consumer can
freely move in or out of the market
There is independent decision-making no restriction or compulsion is involved in the
process of decision-making.
If perfect knowledge prevails such that there are zero information costs and if goods
and resources are information costs and if goods and resources are perfectly mobile and
divisible, then competition is designated as perfect. In a perfectly competitive market, a
single price rules the market.
2. Oligopoly
Market structure where only few sellers or producers dominate the entire industry, in
oligopoly the number of seller or producer is more than 1 and that is why it is not same
as monopoly.
In an oligopoly market structure there are only few companies but they are large when
it comes to the size of the companies.
Oligopoly is characterized by companies selling same goods and services or slightly
differentiated goods and services to the customers.
There are so few companies in an oligopoly that action of company influences the
decision of other company, in other words there is interdependence between the
companies in an oligopoly. So for example if one company decides to decrease the price
of a product, then other companies in the market will follow the other company.
There are some barriers to entry in oligopoly which helps the existing companies in
earning abnormal profits. However barriers to entry are not that much as in the case of
monopoly market structure.
3. Monopoly
A single seller has complete control over the supply of the commodity.
There are no close substitutes for the product.
There is no free entry and exit because of some restrictions.
There is a complete negation of competition.
Monopolist is a price maker.
Since there is a single firm, the firm and industry are one and same i.e. firm coincides
the industry.
Monopoly firm faces downward sloping demand curve. It means he can sell more at
lower price and vice versa. Therefore, elasticity of demand factor is very important for
him.
Examples:
4. Monopolistic Competition
Market structure where many sellers are there who sell differentiated products and
therefore have some monopoly when it comes to pricing of their products.
There are large numbers of independent sellers of the same product and therefore no
single firm or a company can set the price of a product, which is the reason it is not
same as monopoly.
Each seller of a product sells differentiated product, which implies that each company’s
product is different from other and therefore it is not same as that of perfect
competition where all the producers sells the same good.
Due to differentiated product each seller has some control over the price which the
seller can charge from its customers.
Marketing of a product or service assumes great importance under monopolistic
competition as the sellers can sell the product to its customers by showing them the
products differentiating characteristics.
Under monopolistic competition there are not many barriers to entry (which are present
in monopoly) and therefore any company can enter the market and compete with other
players in the market.