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Types of

Communicat

ion in anOrganisation

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Lifeblood of an Organization

Communication is the lifeblood of an organization.

It is needed for:

Exchanging information

Exchanging options

Making plans and proposals

Reaching agreement

Executing decisions

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Types of businesscommunication in an

organization are:

Personal and business communication

Upward and downward communication

Formal and informal communication

Lateral communication

Interactie communication

Mass communication!rapeine communication

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communication

It take place between an" two indiiduals#

$here is an element of priac" in all suchcommunications#

It can take the form of personal letters% personaltelephone calls etc#

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communication

It is concerned with the goals of the business#

&uch communications hae an impact on businessand promote business interest#

It helps the person concerned in moing up in theorganisational hierarch"#

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communication

$he process of communication to be complete ane'ectie it should go through arious leels andtiers#

Emplo"ee suggestions% market reports%performance reports% market reports% are allexamples of upward communication#

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communication

It moes from top to bottom i#e# from (E)downwards#

(orporate goals% motiational letters% work related

instructions% letters from the (E)*!eneralmanagers desk are examples of downwardcommunication#

$here ma" be some communications that might

moe both upward and down ward#

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communication

It ensures communication on an ongoing basis#

It follows a well+de,ned hierarchical pattern andperiodicit"#

$he" make working of an organisation transparent

$he" motiate the emplo"ees and proidenecessar" feedback

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communication

It takes place in an unstructured manner andoutside the formal fora#

It inoles an element of spontaneit"#

It used in situations where there are no rigidhierarchical tiers#

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communication

It proceeds in a hori-ontal manner and takes placeamong e.uals and at peer leels#

It ma" take place orall" or in writing#

$here is not much di'erence in terms of thehierarchical leels or position of the sender andreceier#

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communication

It is more appropriate when the message or thesub/ect is to be presented at length#

Meetings are a part of eer"bod"0s life

1ell+conducted conferences and meetings sere auseful purpose#

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$ass communication

It is distinctie and is used to address a large massof people#

It has been deeloped into a speciali-ed are of

stud"#

Main branches of stud" relating to masscommunication are public relations% adertising#

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communication

It preails in all organisations and businesses#

$raels through informal networks and is fasterthan the formal messages#

2 skilled communicator can derie bene,ts fromsuch communication#

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