communication & organisation bs 2903
DESCRIPTION
Communication & Organisation BS 2903 Week 2 : The communication challenges facing organisations today. How people work together will dictate the types of communication that will take place and the means chosen for each. Source: Hatch MJ(1997) Organization Theory. - PowerPoint PPT PresentationTRANSCRIPT
1
Communication & OrganisationBS 2903
Week 2: The communication challenges facing organisations today
2
How people work together will dictate the types of communication that will take place and the means chosen for each.
3Source: Hatch MJ(1997) Organization Theory
4
Scientific Management
• Associated with the work of F.W. Taylor - the father of work study
• There is ‘one best way’ to perform each task
• Workers should be scientifically selected and trained
• There is a separation of ‘conception from execution’ i.e. it is management’s job ‘to think’ and workers ‘to do’
5
Human Relations
• Inspired by Elton Mayo and the Hawthorne studies
• Members react to management as members of human groups
• Need for recognition, security and a sense of belonging more important than physical conditions
• Supervisors need to be aware of social needs
6
McGregor’s ‘Theory X’ and ‘Theory Y’
• Theory X : People are lazy, hold goals contrary to the organisation, were not to be trusted, had to be closely supervised etc.
• Theory Y: Employees were mature, self-motivated, needed little in way of external controls
• Assumptions made by managers reflected in organisational structure - how much authority, rules of procedure
7
Burns and Stalker: The Management of Innovation
• Mechanistic structure (rayon mill):hierarchical,vertical communication flow, stable market
• Organic structure (electronics firm):few boundaries, lateral communication, volatile and turbulent external market
• Each form of organisation is best suited to a particular environment
8
Management Styles
• Unitary view: ‘we are all in the same boat
together’, conflict is seen as ‘pathological’
• Conflict view: ‘differences in perspective are
natural and flow from different economic
interests’, conflict is seen as ‘natural’
• Reflects differences in USA v. European
styles of theorising and social structures
9
Communications strategies
• Note importance of formal as well as informal channels
• Communications strategies have to take into account...
- internal needs- the market / competitors/stakeholders- consumers/customers
10
Competitive Advantage ?
• Investment in new technologies may bring
competitive advantage
Or it may be an additional cost to keep up
with the competition without any particular
advantage (voice mail)
• Good communication with customers =
results (part of CRM)
11
Activity...• What are the opportunities facing
organisations today ?
• What are the problems in this ?
• What is the role of a communications strategy ?
12
Questions?