ByMohammed Abdulla

A PRESENTATION ON

TYPES OF

ADVERTISEMENT

INTRODUCTION

• Advertising is a form of communication that typically attempt to persuade, potential to purchase or to consume more of a particular brand of product or service.

• According to AMA: advertising is any paid form of non personal presentation of ideas, goods or services by an identified sponsor.

TYPES OF ADVERTISEMENT

• On the basis of Geographical spread

• On the basis of demand influence

• On the basis of target groups

• On the basis of corporate philosophy

• On the basis of media

ON THE BASIS OF GEOGRAPHICAL SPREAD

National advertising• Geographically speaking national advertising’s

range is extended to the territorial limits of the country.

• The advertiser use the national media to inform the consumer about the product.

• The advertiser use the national local or regional language but prefers the national language.

• It can be available in everywhere of country and easily purchased it.

LOCAL ADVERTISING

• Any advertising placed by a company, organization, or individual operating in a limited geographical area such as a city or within a state.

GLOBAL ADVERTISING

• Advertising a product or service in a country other than where it originates.

ON THE BASIS OF DEMAND INFLUENCE

• Professional advertisingAdvertising directed toward professionals such as doctors, dentists, and pharmacists, etc., who are in a position to promote products to their patients or customers.

• Industrial advertisingAdvertising directed at commercial

business customers. The advertised products are raw materials, components, or equipment needed in the production or distribution of other goods and services.

• Consumer advertisingAdvertising directed at a person who will actually use the product for their own benefit, rather than to a business or dealer

• Trade advertising A trade advertisement is an

advertising undertaken by the manufacturer and directed toward the wholesaler or retailer.

ON THE BASIS OF TARGET GROUPS

• Brand advertisingIt is advertising with a strong

emphasis on the company brand (logo and/or company name) also known as integrated marketing communications (IMC).

• Corporate advertisingThis is the process of creating

awareness, recognition, and interest in a company through paid placements in electronic and print media

• Informative brand advertisingInformative advertising is

advertising that is carried out in an informative manner. The idea is to give the ad the look of an official article to give it more credibility. Also, informative ads tend to help generate a good reputation

• Persuasive advertisingAdvertising which seeks to  influence and persuade consumers to buy a product.

• Reminder oriented brand advertising

Reminder advertising is used for products that have entered the mature stage of the product life cycle. The advertisements are simply designed to remind customers about the product and to maintain awareness.

• Negative advertisingNegative campaigning, also known more colloquially as "mudslinging", is trying to win an advantage by referring to negative aspects of an opponent or of a policy rather than emphasizing one's own positive attributes or preferred policies.

ON THE BASIS OF CORPORATE PHILOSOPHY

• Surrogate advertising'Surrogate Advertising' is a form of

advertising which is used to promote banned products like cigarettes and alcohol, in the disguise of another product

• Direct response advertisingDirect-Response Marketing is a type

of marketing designed to generate an immediate response from consumers, where each consumer response can be measured, and attributed to individual advertisements.

ON THE BASIS OF MEDIA

• Audio advertisingIt is a small business advertising.

Radio advertising can be a very effective means to attract customer to some business.

• Visual advertisingIs a generally considered the most

effective mass-marketing advertising format as is reflected by the high prices.

T.V network charge for commercial airtime during popular events.

• Written advertisingIs a product or services advertising

that appears in specific section of newspaper under the heading classifying the product or service being offered.

• Internet advertising Online advertising is the newest and

fastest growing way to advertise. The Internet now provides everything from links on sites, to banner ads on sites, to small ads on sites, to pay per click advertising

• Mobile advertisingIs a form of advertising via mobile

(wireless) phones or other mobile devices. It is a subset of mobile marketing.