type-a parent 2017 deck
TRANSCRIPT
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Influencer Marketing, Evolved
TYPE-A PARENTTYPE-A PARENTLas Vegas mastermind
charleston mastermind
type-a west in denver
chicago mastermind
type-a east in dc
San diego mastermind
2017 conferences:
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TYPE-A PARENT, ESTABLISHED A DECADE AGO, IS THELEADING NETWORK FOR NEW MEDIA INFLUENCERS ANDTHE MARKETERS WHO WANT TO REACH THEM. WEOFFER HANDCRAFTED, HIGH-IMPACT INFLUENCER
CAMPAIGNS (IN FACT, TYPE-A WAS ONE OF THE FIRSTINFLUENCER MARKETING NETWORKS ON THE GLOBE)AND WE HOST THE WORLD'S TOP CONFERENCES FORMOM AND DAD BLOGGERS (YEP, ONE OF THE FIRST
THERE, TOO AND CURRENTLY THE PREMIER INFLUENCERAND MARKETER CONFERENCE).
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engageTYPE-A PARENT'S ONE YEARIMPACT ON TWITTER ALONE
WAS MORE THAN HALF ABILLION IMPRESSIONS WITH
110K TWEETS FROM 39KPEOPLE.
THE SOC IA L MED IA E L I T E
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influencercampaigns
A-LIST CAMPAIGNS HELPMARKETERS REACH TOPINFLUENCERS AND THEIRAUDIENCES WITH HAND-CRAFTED, HIGH-IMPACT
SOCIAL MEDIA CAMPAIGNS.
A- L I S T BY TYP E -A PARENT
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world's premierblog conference
TYPE-A PARENT CONFERENCE IS THEWORLD'S TOP CONFERENCE FOR
INFLUENCERS AND THE MARKETERSWHO WANT TO REACH THEM. IN
2017, WE WILL HOST OUR EAST ANDWEST CONFERENCES AS WELL ASBOOTCAMPS AND MASTERMIND
SUMMITS.
ENGAGE TOP INFLUENCERS IRL
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W E S T
200+ Attendees3+ DaysFull ExpoMid-Level Pricing
E A S T
500+ Attendees3+ DaysFull ExpoBiggest of the Year
M A S T E R M I N D S
30 AttendeesMax 5 SponsorsIntimate/IntensiveMost Affordable
event comparison
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"THANK YOU TYPE-A FOR FACILITATINGSUCH AN AMAZING CONFERENCE! WE
WERE ABLE TO NETWORK ANDCREATE RELATIONSHIPS WITH DOZENS OF
TOP-TIER BLOGGERS, AND HAVEA LITTLE FUN TOO! LOOKING FORWARD TO
THE NEXT TYPE-A EVENT!"
Brenda HallAT&T | NETGEAR
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SAMPLING OF PAST TYPE-A PARENT SPONSORS
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MEET THETYPE-A PARENTThe Type-A Parent is a professional, business-minded newmedia content creator with tremendous online reach. Thecombined reach of our network is:
Social media reach estimated for network based on Parent BloggersMean Business survey by Type-A Parent. Website estimate representsmonthly unique visitors.
130 million
45.6 million
34.3 million
4.3 million
10.2 million
118 million
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sponsorship packages include:
➤ Brand station at our Business to Blogger Meet and Greet
➤ Invitation to exclusive VIP pre-conference reception for speakers,
sponsors and VIP attendees (East and West)
➤ Access to our Type-A Parent Marketers Who Get It webinar series
➤ Tweets thanking brand from @typeamom (52K+ followers) and
@typeaparent (10K+)
➤ Shares on conference Facebook page (7K+ likes)
➤ VIP passes to the conference
➤ Logo in program, on signage and on official site
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EXPO BOOTH
EXPOBOOTH
PACKAGE
EXHIBITORS GET A BOOTH SPACE TONETWORK, DEMO AND GENERATE BUZZ WITH
FIERCELY INFLUENTIAL NEW MEDIACONTENT CREATORS AS WELL AS ALL CORE
SPONSORSHIP BENEFITS.
MOST POPULAR OPTION
PRICE:WEST: $3,000 (DOUBLE FOR $5,000)
EAST VENDOR TABLETOP: $4,000EAST: $7,500 (DOUBLE FOR $10,000)
EAST + WEST BOOTHS: $10,000 (DOUBLE FOR$12,000)
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MEAL BRANDING + PRESENTATION
BREAKFASTOR LUNCH
SPONSORSHIP
SPONSORED BREAKFAST OR LUNCH WITH15-MINUTE PRESENTATION TO ATTENDEESDURING VIP DAY OR ALL ATTENDEE DAYS
WITH OPTION TO PLACE SIGNAGE ONTABLES, PROMOTIONAL MATERIAL ON
TABLES AND/OR BRANDED GIFTBAGS/GIFT ITEMS AT SEATS.
(INCLUDES EXPO BOOTH)
PRICE: STARTS AT $10,000 FOR EAST ORWEST, $2,000 FOR MASTERMIND SUMMITS
HIGH ENGAGEMENT
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OFFICIAL PARTY
BRANDPARTY
SPONSORSHIP
CHOICES INCLUDE SHARED SPONSORSHIPWITH BRANDED SPECIALTY COCKTAIL,BRANDED STATION OR PHOTO BOOTH,
EXCLUSIVE EVENT NAME BRANDING(INCLUDES EXPO BOOTH)
GREAT FOR BUZZ BUILDINGPRICE: STARTS AT $10,000 FOR EAST OR
WEST, $4,000 FOR MASTERMIND SUMMITS
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OFFICIAL HYDRATION SPONSOR
HYDRATIONSTATION
SPONSORSHIP
OFFICIAL COLD BEVERAGE SPONSORSHIPWHICH INCLUDES OPTION TO PLACE
SIGNAGE AND/OR BRANDED COLD DRINKBOTTLES AT ALL-DAY INFUSED WATER,
JUICE AND/OR SODA STATION IN HIGHTRAFFIC LOCATION IN CONFERENCE AREA.
(INCLUDES EXPO BOOTH)
PRICE:WEST: $15,000EAST: $20,000BOTH: $25,000
MASTERMIND: $4,000
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OFFICIAL RECHARGE LOUNGE
RECHARGELOUNGE
SPONSOR SUITE
THE OFFICIAL RECHARGE LOUNGE AT OURWEST AND EAST CONFERENCES IS A HIGH-
LEVEL ENGAGEMENT ACTIVATION WHEREBLOGGERS GO TO HANG OUT, RELAX, GRAB
A CUP OF COFFEE OR TEA (THIS IS THENON-MEALTIME LOCATION TO GET HOTBEVERAGES DURING SESSION HOURSFRIDAY AND SATURDAY) AND SPEND
QUALITY NETWORKING TIME WITH THEHOST SPONSOR.
PRICE:WEST: $15,000EAST: $20,000
BOTH: $30,000
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KID CON
OFFICIALKID CON
SPONSORSHIP
TYPE-A PARENT WAS THE FIRST BLOGCONFERENCE TO OFFER KID CON, OFFERED
AT WEST AND EAST AND SERVING AS AMINI CONFERENCE AND CHILDCARE
SERVICE FOR THE CHILDREN OF BLOGGERSATTENDING. SPONSORS CAN PROVIDE
SPECIAL GIFTS BAGS FOR THE KID CONKIDS AND ACTIVITIES FOR THE CHILDREN.
(INCLUDES EXPO BOOTH)
LIMITED AVAILABILITYPRICE: STARTS AT $7,500
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OFFICIAL SNACK BREAK
SNACKBREAK
SPONSORSHIP
SHOWCASE YOUR FOOD OR DRINKPRODUCT DURING A DEDICATED GROUP
MORNING OR AFTERNOON SNACK BREAK.(INCLUDES EXPO BOOTH)
LIMITED AVAILABILITYPRICE: STARTS AT $5,000 FOR EAST OR
WEST, $1,500 FOR MASTERMIND SUMMIT
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PHOTOWALK/VLOGWALK
PHOTOWALKSPONSORSHIP
PHOTOWALK/VLOGWALK FOR ATTENDEESTO SHARE ONLINE IMAGES AND VIDEO
PLUS GET TIPS ON CREATINGPHOTOGRAPHY AND VIDEO CONTENT.
OPTION TO INCLUDE A PHOTOBOOTH FORATTENDEES TO SHARE SELFIES AND/ORRED CARPET PICTURES IN CONFERENCE
AREA BEFORE AND AFTER WALK WITHBRANDED STEP AND REPEAT BACKDROP.
ONE AVALABLE PER EVENT
PRICE: WEST: $5,000/$7,500 WITH EXPO BOOTHEAST: $7,500/$10,000 WITH EXPO BOOTH
BOTH: $12,000/$15,000 WITH EXPO BOOTHSMASTERMIND SUMMIT: $2,000
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COMMUNITY SHOWCASE
COMMUNITYSHOWCASESPONSORSHIP
COMMUNITY SHOWCASE IS A MARKET-STYLE
EVENT TO HIGHLIGHT HANDCRAFTED ITEMS
SOLD BY OUR ATTENDEES AS WELL AS
ALLOW OUR AUTHORS TO SELL AND SIGN
THEIR BOOKS. EVENT SPONSOR GETS
PREMIER TABLE DURING SHOWCASE AND
OFFICIAL NAME BRANDING OF EVENT
(EXPO BOOTH INCLUDED)
ONE AVALABLE PER EVENT
PRICEWEST: $7,500EAST: $10,000BOTH: $14,000
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FITNESS ACTIVITY
FITNESSACTIVITY
SPONSORSHIP
BRANDED EVENT FOR MORNING FITNESS
ACTIVITY SUCH AS A WALK, WALK/RUN,
YOGA CLASS OR FITNESS CLASS. SPONSOR
GETS NAMING RIGHTS TO EVENT, PLUS
OPTION TO HAND OUT SPECIAL GIFT BAGS AT
FITNESS EVENT.
ONE AVALABLE PER EVENT
PRICEWEST: $5,000/$8,000 WITH EXPO BOOTHEAST: $7,500/$10,000 WITH EXPO BOOTH
BOTH: $10,000/$14,000 WITH BOOTHSMASTERMIND SUMMIT: $2,000
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TITLE SPONSORSHIP
OFFICIALTITLE
SPONSORSHIPTITLE SPONSORSHIP IS CUSTOM BUILT
TO BEST SUIT THE BRAND’S
GOALS, AND COMES WITH
PREMIUM ACTIVATIONS BEFORE,
THROUGHOUT AND AFTER THE
CONFERENCE. CONTACT US AT
[email protected] FOR A TAILOR-
MADE PROPOSAL FOR YOUR BRAND.
ONE AVALABLE PER EVENT
PRICE:WEST: $75,000EAST: $100,000
ALL: $150,000
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ADDITIONAL OPTIONS
➤ BRANDED GIFT BAG HANDED TO ATTENDEES AT HOTEL CHECK-IN ($2,000)➤ ROOM DROP TO ALL ATTENDEES ($3,000)➤ DOOR HANGER LEFT ON ROOMS OF ATTENDEES AT HOTEL ($2,000)➤ BRANDED ROOM KEYS ($10,000, INCLUDES EXPO BOOTH)➤ PRE OR POST CONFERENCE MAILING TO ATTENDEES ($2,000)➤ 3-MONTH A-LIST SPONSORED POST AND SOCIAL SHARING CAMPAIGN WITH 10 HAND-PICKED TOP TIER BLOGGERS WITH SPONSOR APPROVAL OF PARTICIPATING BLOGGERS($20,000 WHEN ADDED TO SPONSORSHIP PACKAGE)➤ 6-MONTH A-LIST SPONSORED POST AND SOCIAL SHARING CAMPAIGN WITH 10 HAND-PICKED TOP-TIER BLOGGERS WITH SPONSOR APPROVAL OF PARTICIPATING BLOGGERS($40,000 WHEN ADDED TO SPONSORSHIP PACKAGE)➤ 1-YEAR A-LIST SPONSORED POST AND SOCIAL SHARING CAMPAIGN WITH 15 HAND-PICKED TOP-TIER BLOGGERS WITH SPONSOR APPROVAL OF PARTICIPATING BLOGGERS($100,000 WHEN ADDED TO SPONSORSHIP PACKAGE)➤ PRE OR POST CONFERENCE TWITTER CHAT ($2,000)➤ TWITTER CHAT DURING CONFERENCE ($5,000)
NOTE: ALL SPONSORSHIP BOOKINGS OF $20,000 AND UP INCLUDE OPTION TO EXCLUDE UP TO FIVE DIRECTCOMPETITORS. FOR ALL OTHER BOOKINGS, EXCLUSIVITY OPTIONS CAN BE ADDED STARTING AT $2,000.