2016 brand opportunities at type-a parent conferences

Influencer Marketing, Evolved

TYPE-A PARENTTYPE-A PARENT

Coming to:

• santa fe

• new york city

• walt disney world

• online

TYPE-A PARENT, ESTABLISHED 2007, IS

THE PREMIER NETWORK FOR NEW MEDIA

INFLUENCERS AND THE MARKETERS WHO

WANT TO REACH THEM. WE OFFER

HANDCRAFTED, HIGH-IMPACT INFLUENCER

MARKETING CAMPAIGNS AND WE HOST

THE WORLD'S TOP CONFERENCES FOR MOM

AND DAD BLOGGERS.

engageTYPE-A PARENT'S ONE YEARIMPACT ON TWITTER ALONE

WAS MORE THAN HALF ABILLION IMPRESSIONS WITH

110K TWEETS FROM 39KPEOPLE.

THE SOC IA L MED IA E L I T E

santa feTYPE-A WEST WILL BY HELD JULY 7-9 AT THE

LANDMARK ELDORADO RESORT & SPA WITH A FOCUS ON CREATIVITY, CONTENT, ONLINE VIDEO, VISUAL

SOCIAL MEDIA AND WRITING.

focus on content creation 250 attendees

new york TYPE-A NYC

MASTERMIND SUMMIT WILL BE AN INTENSIVE,

HIGH-IMPACT BOOTCAMP WHERE BRANDS AND

INFLUENCERS WILL COME TOGETHER SO EVERYONE

CAN LEVEL UP THEIR BUSINESSES AND SOCIAL

MEDIA STRATEGIES.

interactive brand-blogger summitlimited to 100 attendees

walt disneyworld

TYPE-A EAST WILL BE HELDOCTOBER 27-29 AT THE

ICONIC CONTEMPORARYRESORT AT WALT DISNEY

WORLD WALKING DISTANCEFROM MAGIC KINGDOM.

biggest type-a of the year 500+ attendees

influencercampaigns

A-LIST CAMPAIGNS HELPMARKETERS REACH TOPINFLUENCERS AND THEIRAUDIENCES WITH HAND-CRAFTED, HIGH-IMPACT

SOCIAL MEDIA CAMPAIGNS.

A-LIST BY TYPE-A PARENT

THANK YOU TYPE-A FOR FACILITATING SUCH AN

AMAZING CONFERENCE! WE WERE ABLE TO

NETWORK AND CREATE RELATIONSHIPS WITH

DOZENS OF TOP-TIER BLOGGERS, AND HAVe A

LITTLE FUN TOO! LOOKING FORWARD TO THE

NEXT TYPE-A EVENT!Brenda Hall

AT&T | NETGEAR

Type-A Parent – Trusted by Top Brands

MEET THETYPE-A PARENTThe Type-A Parent is a professional, business-minded newmedia content creator with tremendous online reach. Thecombined reach of our network is:

Social media reach estimated for network based on Parent BloggersMean Business survey by Type-A Parent. Website estimate representsmonthly unique visitors.

130 million

45.6 million

34.3 million

4.3 million

10.2 million

118 million

sponsorship packages include:• Brand networking station at our Business to Blogger Meet and

Greet

• Invitation to OUR exclusive VIP pre-conference reception for

speakers, sponsors and VIP attendees (East and West)

• Access to our Type-A Parent Marketers Who Get It online courses

• Tweets thanking brand from @typeaparent (55,000 followers) and

ceo and founder's profile @kelbycarr (12,000 followers)

• Shares thanking brand on type-a parent Facebook page (10,000

likes)

• introduction and thanks to sponsor representatives in our private

facebook community (1,700 members) and official conference groups

• VIP passes to the conference

• Logo in program, on signage and on official site

EXPOBOOTH

PACKAGEEXHIBITORS GET A BOOTH SPACE TO

NETWORK, DEMO AND GENERATE BUZZ WITH FIERCELY INFLUENTIAL NEW MEDIA

CONTENT CREATORS AS WELL AS ALL CORE SPONSORSHIP BENEFITS.

MOST POPULAR OPTION

PRICE:WEST: $5,000 (DOUBLE FOR $7,500)

NYC (6' TABLETOP): $3,OOOEAST: $7,500 (DOUBLE FOR $10,000)

EAST + WEST: $10,000 (DOUBLE FOR $12,000) ALL THREE: $12,000 (DOUBLE FOR $13,000)

BREAKFASTOR LUNCH

SPONSORSHIP

SPONSORED BREAKFAST OR LUNCH WITH15-MINUTE PRESENTATION TO ATTENDEESDURING VIP DAY OR ALL ATTENDEE DAYS

WITH OPTION TO PLACE SIGNAGE ONTABLES, PROMOTIONAL MATERIAL ON

TABLES AND/OR BRANDED GIFTBAGS/GIFT ITEMS AT SEATS.

(INCLUDES EXPO BOOTH)

PRICE: STARTS AT $10,000

HIGH ENGAGEMENT

BRANDPARTY

SPONSORSHIP

WE OFFER VARIOUS PARTY AND RECEPTION OPTIONS CUSTOM-BUILT FOR EACH

SPONSOR TO ENGAGE, NETWORK AND DRIVE HIGH-

IMPRESSION ONLINE SHARING FROM THE WORLD'S TOP

INFLUENCERS.

GREAT FOR BUZZ BUILDINGPRICE: STARTS AT $10,000

HYDRATIONSTATION

SPONSORSHIP

OFFICIAL COLD BEVERAGE SPONSORSHIPWHICH INCLUDES OPTION TO PLACE

SIGNAGE AND/OR BRANDED COLD DRINKBOTTLES AT ALL-DAY INFUSED WATER,

JUICE AND/OR SODA STATION IN HIGHTRAFFIC LOCATION IN CONFERENCE AREA.


PRICE:WEST: $15,000

NYC: $7,500EAST: $20,000

ALL: $25,000

RECHARGELOUNGE

SPONSOR SUITE

THE OFFICIAL RECHARGE LOUNGE AT OURWEST AND EAST CONFERENCES IS A HIGH-

LEVEL ENGAGEMENT ACTIVATION WHEREBLOGGERS GO TO HANG OUT, RELAX, GRAB

A CUP OF COFFEE OR TEA (THIS IS THENON-MEALTIME LOCATION TO GET HOTBEVERAGES DURING SESSION HOURSFRIDAY AND SATURDAY) AND SPEND

QUALITY NETWORKING TIME WITH THEHOST SPONSOR.

PRICE:WEST: $15,000EAST: $20,000

BOTH: $30,000

OFFICIALKID CON

SPONSORSHIP

TYPE-A PARENT WAS THE FIRST BLOGCONFERENCE TO OFFER KID CON, OFFERED

AT WEST AND EAST AND SERVING AS AMINI CONFERENCE AND CHILDCARE

SERVICE FOR THE CHILDREN OF BLOGGERSATTENDING. SPONSORS CAN PROVIDE

SPECIAL GIFTS BAGS FOR THE KID CONKIDS AND ACTIVITIES FOR THE CHILDREN.


LIMITED AVAILABILITYPRICE: STARTS AT $7,500

SNACKBREAK

SPONSORSHIP

SHOWCASE YOUR FOOD OR DRINKPRODUCT DURING A DEDICATED GROUP

MORNING OR AFTERNOON SNACK BREAK.(INCLUDES EXPO BOOTH)

LIMITED AVAILABILITYPRICE: STARTS AT $7,500

PHOTOWALKSPONSORSHIP

PHOTOWALK/VLOGWALK THROUGH SANTA FE'S PICTURESQUE PLAZA, NEW YORK

CITY'S VIBRANT TIMES SQUARE OR WALT DISNEY WORLD'S MAGICAL SETTING FOR

ATTENDEES TO SHARE ONLINE IMAGES AND VIDEO PLUS GET TIPS ON CREATING

PHOTOGRAPHY AND VIDEO CONTENT.

ONE AVALABLE PER EVENT

PRICE: WEST: $5,000/$7,500 WITH EXPO BOOTH

NYC: $3,500/$5,000 WITH EXPO TABLEEAST: $7,500/$10,000 WITH EXPO BOOTH

ALL: $12,000/$15,000 WITH EXPO BOOTHS

COMMUNITYSHOWCASESPONSORSHIP

COMMUNITY SHOWCASE IS A MARKET-STYLEEVENT TO HIGHLIGHT HANDCRAFTED ITEMS

SOLD BY OUR ATTENDEES AS WELL ASALLOW OUR AUTHORS TO SELL AND SIGN

THEIR BOOKS. EVENT SPONSOR GETSPREMIER TABLE DURING SHOWCASE AND

OFFICIAL NAME BRANDING OF EVENT(EXPO BOOTH INCLUDED)


PRICEWEST: $7,500EAST: $10,000BOTH: $14,000

FITNESSACTIVITY

SPONSORSHIP

BRANDED EVENT FOR MORNING FITNESSACTIVITY SUCH AS A WALK, WALK/RUN,

YOGA CLASS OR FITNESS CLASS. SPONSORGETS NAMING RIGHTS TO EVENT, PLUS

OPTION TO HAND OUT SPECIAL GIFT BAGS ATFITNESS EVENT.


PRICEWEST: $5,000/$8,000 WITH EXPO BOOTHEAST: $7,500/$10,000 WITH EXPO BOOTH

BOTH: $10,000/$14,000 WITH BOOTHS

OFFICIALTITLE

SPONSORSHIPTITLE SPONSORSHIP IS CUSTOM BUILT

TO BEST SUIT THE BRAND’SGOALS, AND COMES WITH

PREMIUM ACTIVATIONS BEFORE,THROUGHOUT AND AFTER THECONFERENCE. CONTACT US AT

[email protected] FOR A TAILOR-MADE PROPOSAL FOR YOUR BRAND.


PRICE:WEST: $75,000

NYC: $20,000EAST: $100,000

ALL: $150,000

➤ BRANDED G I FT BAG HANDED TO ATTENDEES AT HOTEL CHECK-IN ($2 , 000 )

➤ ROOM DROP TO ALL ATTENDEES ($3 , 000 )

➤ DOOR HANGER LEFT ON ROOMS OF ATTENDEES AT HOTEL ($2 , 000 )

➤ BRANDED ROOM KEYS ($ 10 , 000 , INCLUDES EXPO BOOTH)

➤ PRE OR POST CONFERENCE MA I L ING TO ATTENDEES ($2 , 000 )

➤ 3-MONTH A-L IST SPONSORED POST AND SOC IAL SHAR ING CAMPA IGN WITH 10 HAND-P ICKED TOP

T I ER BLOGGERS WITH SPONSOR APPROVAL OF PART IC I PAT ING BLOGGERS ($20 , 000 WHEN ADDED TO

SPONSORSH IP PACKAGE )

➤ 6-MONTH A-L IST SPONSORED POST AND SOC IAL SHAR ING CAMPA IGN WITH 10 HAND-P ICKED TOP-

T I ER BLOGGERS WITH SPONSOR APPROVAL OF PART IC I PAT ING BLOGGERS ($40 , 000 WHEN ADDED TO


➤ 1-YEAR A-L IST SPONSORED POST AND SOC IAL SHAR ING CAMPA IGN WITH 15 HAND-P ICKED TOP-

T I ER BLOGGERS WITH SPONSOR APPROVAL OF PART IC I PAT ING BLOGGERS ($ 100 , 000 WHEN ADDED TO


➤ PRE OR POST CONFERENCE TWITTER CHAT ($3 , 500 )

➤ TWITTER CHAT DUR ING CONFERENCE ($7 , 000 )

NOTE: ALL SPONSORSHIP BOOKINGS OF $20,000 AND UP INCLUDE OPTION TO EXCLUDE UP TO FIVE DIRECTCOMPETITORS. FOR ALL OTHER BOOKINGS, EXCLUSIVITY OPTIONS CAN BE ADDED STARTING AT $2,000.

contact us: JAMIE LIEBERMAN

DIRECTOR OF OPERATIONS AND CHIEF COUNSEL201.743.9151

[email protected]

Find out more at typeaparent.com/go