tygr pitch deck
TRANSCRIPT
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TYGR IS A FREEMIUM APP THAT LETS CABBIES AND PASSENGERS FIND EACH OTHER, CONNECT AND RIDE
WWW.TYGRAPP.COM
THE STORY SO FAR
• 1000 DRIVERS ON TYGR WITHIN 4 WEEKS OF LAUNCH IN
KOLKATA, AND GROWING @50 CABS A DAY
• PARALLEL LAUNCHES ONGOING IN MUMBAI AND
MONTREAL
• SELECTED TO REPRESENT INDIA IN INNOTREK,
NASSCOM’S PREMIER STARTUP ROADSHOW IN SILICON
VALLEY (WWW.INNOTREK2016.IN)
FOUNDERSADITYA PODDAR [email protected]
• OVER15 YEARS OF FIRST HAND DOMAIN KNOWLEDGE IN INTERNATIONAL TRADING, TRANSPORT & LOGISTICS IN
INDIA & SINGAPORE
• STUDENT OF ARTS AND HUMANITIES AT SCHOOL, BSC. (HONS.) COMPUTING FROM UNIVERSITY OF PORTSMOUTH
(U.K.), MBA FROM UNIVERSITY OF CALIFORNIA, BERKELEY AND NANYANG TECHNOLOGICAL UNIVERSITY, SINGAPORE (BERKLEY-NANYANG ADVANCED MANAGEMENT PROGRAMME)
DIPANJAN PURKAYASTHA [email protected]
• IT INDUSTRY VETERAN WITH OVER TWO DECADES IN THE SPACE
• EQUAL PARTS OF CAREER LEADING BUSINESSES AND SALES TEAMS, AS WELL AS STRUCTURING MEGA DETAILS AND
INVESTMENT BANKING TRANSACTIONS
• HE HAS SCALED START-UPS UNIT FROM SCRATCH TO $100MN+ IN REVENUE, AND MANAGED USD 1BN+ STRUCTURED M&A DEALS
• ENGINEER AND MBA WITH EXPERIENCE WORKING OUT OF US, UK, CANADA AND INDIA
• TAXI AGGREGATORS ARE ADDING MASSIVE FRESH TAXI INVENTORY IN CITIES, RATHER THAN
SOLVING FOR THE EXISTING CAB INFRASTRUCTURE – LEADING TO POLITICAL UNREST, PRICE
DEFLATION AND ULTIMATELY OVERBUILDING
• LOT OF PRESSURE ON AGGREGATORS TO ADD SAFETY FEATURES AND TRANSFORM DRIVERS
INTO EMPLOYEES, AFFECTING FINANCIAL FUNDAMENTALS
• TRADITIONAL TAXI SERVICES ARE SUFFERING LOW RETURNS
• FREE APP, NO CONTRACTS, NO RESTRICTIONS. ANY DRIVER CAN DOWNLOAD AND INSTANTLY
START OFFERING RIDES
• DISAGGREGATED. WORKS FOR EVERYONE, AND NOT JUST A SPECIFIC ECOSYSTEM
• DOES NOT INTERMEDIATE PAYMENTS. DRIVER AND PASSENGER DECIDES PAYMENT AS PER
EXISTING METHODS – METER, FIXED RATE, CARDS, NEGOTIATED RATE …
PROBLEM
SOLUTION
• IN-APP ADVERTISEMENTS
• FREEMIUM MODEL – MONTHLY SUBSCRIPTION FEE FOR DRIVERS, AFTER 3 MONTHS FREE TRIAL
• PRIVATE FLEETS SERVICES FOR CORPORATES
• CONNECT TO DRIVERS THROUGH THEIR ASSOCIATIONS AND GOVERNMENT BODIES
• TARGETED CITY-WISE SOCIAL MARKETING
• ADS ON POPULAR FM CHANNELS
• KIOSKS, LEAFLETS FOR DRIVERS AT TAXI STANDS
• STICKERS ON TAXIS THAT USE TYGR APP
REVENUE
CHANNELS
MARKETING
PLAN
• TYGR WILL FOCUS INITIAL LAUNCH (PHASE 1: 12 MONTHS) IN CITIES WHERE UBER IS UNDER
SUSPENSION OR REVIEW
• EVENTUALLY, TYGR WILL LAUNCH AND OPERATE OUT OF EVERY CITY WHERE THERE ARE
AGGREGATOR SERVICES
• EVEN CONSIDERING ONLY 25 CITIES IN PHASE 1, AND ASSUMING JUST 10% CONVERSION
RATE, THAT IS A USER BASE OF OVER 200,000 DRIVERS ON TYGR IN 18 MONTHS
• 15 CITIES AND 46,000 DRIVERS IN 12 MONTHS, 25 CITIES AND 200,000 DRIVERS IN 18
MONTHS
• 45% OF REVENUE FROM SUBSCRIPTIONS, 30% FROM IN-APP AS AND 25% FROM B2B
LICENSING
GTM STRATEGY
FORECAST
