Hello, I’m Stefan

DESIGNCONTENT MARKETING

How design can improve your content marketing efficiency

Brand visibility1

Makes content more attractive2

Increases social engagement3

HOW?

EBOOKSCASE STUDIES

EBOOKS / Help Scout

Take care of your cover imagei

EBOOKS / Help Scout

1 image tells more than 1000 wordsi

EBOOKS / Smart tip

60 000 VISUAL CONTENT IS

PROCESSED IN THE BRAIN

F A S T E R

EBOOKS / Desk.com

Brand visibilityi

EBOOKS / Desk.com

Readability is everythingi

EBOOKS / Worst ebooks

Say no to Comic Sansand cheap looking stock photos

i

EBOOKS / Worst ebooks

EBOOKS / Worst ebooks

Say no to long text based ebooksi

INFOGRAPHICSCASE STUDIES

INFOGRAPHICS / Mashable Infographics

Easy to read, attractive and informativei

Less is morei

INFOGRAPHICS / Worst

This is not infographi

INFOGRAPHICS / Worst

BLOGSCASE STUDIES

BLOGS / KissMetrics

It’s your online magazinei

BLOGS / Smashing Magazine

Content, readability, attractivei

BLOGS / Social engagement

People share more if there is more shares /

iIf you can’t make it fake it!

BLOGS / Social engagement

Subscribe optionsi

BLOGS / Social engagement

Commenting should be attractivei

VS

— LEO BURNETT

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

THANK YOU

STEFAN HIIENURMProduct designer

stefan.hiienurm@gmail.com