Download - txm 01
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Hello, I’m Stefan
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DESIGNCONTENT MARKETING
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How design can improve your content marketing efficiency
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Brand visibility1
Makes content more attractive2
Increases social engagement3
HOW?
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EBOOKSCASE STUDIES
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EBOOKS / Help Scout
Take care of your cover imagei
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EBOOKS / Help Scout
1 image tells more than 1000 wordsi
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EBOOKS / Smart tip
60 000 VISUAL CONTENT IS
PROCESSED IN THE BRAIN
F A S T E R
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EBOOKS / Desk.com
Brand visibilityi
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EBOOKS / Desk.com
Readability is everythingi
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EBOOKS / Worst ebooks
Say no to Comic Sansand cheap looking stock photos
i
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EBOOKS / Worst ebooks
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EBOOKS / Worst ebooks
Say no to long text based ebooksi
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INFOGRAPHICSCASE STUDIES
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INFOGRAPHICS / Mashable Infographics
Easy to read, attractive and informativei
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Less is morei
INFOGRAPHICS / Worst
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This is not infographi
INFOGRAPHICS / Worst
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BLOGSCASE STUDIES
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BLOGS / KissMetrics
It’s your online magazinei
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BLOGS / Smashing Magazine
Content, readability, attractivei
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BLOGS / Social engagement
People share more if there is more shares /
iIf you can’t make it fake it!
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BLOGS / Social engagement
Subscribe optionsi
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BLOGS / Social engagement
Commenting should be attractivei
VS
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— LEO BURNETT
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
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THANK YOU