Twitter

introduction

for communication

students

Dr. Matt J. Duffy

Berry College

@mattjduffy

Why use twitter?

You shouldn’t graduate with a

comm degree if you don’t know

how to use Twitter

Important to enter workforce with

a Twitter presence

Consider having two accounts

One professional, one for fun

Twitter basics

Retweets = RT

Modified retweets = MT

Favorite = let’s tweeter know you saw it

Sharing includes link to

article/video/whatever you want to share

www.bit.ly creates short links, allows

tracking

Adding #hashtag will increase exposure

Twitter basics

Hashtags allow users to have

conversations about common themes

#BerryCom

Starting a tweet with a @handle means

only people that follow you and that

person will be able to see tweet

So, you don’t have to clog up your twitter

feed with hashtag-specific comments

.@mattjduffy dresses uber-sharp!

How the AJC uses Twitter

Storify here

Allows creation of stories using different

social media platforms including:

Twitter

Facebook

Flickr

Instagram

Pinterest

How

PR/marke

ters use

Twitter

The End!

Slides and storify available

at www.mattjduffy.com

Matt J. Duffy, PhD

Visiting Assistant Professor

Berry College

Teach journalism, multimedia storytelling