Twitter Twaining

About• Alicia Anderson• @aliciakanderson, @blythecollc• www.blytheco.com/bam• Visit our booth at Sage Summit:

517

• Suzanne Spear• @suzspear, @Sage_Summit• www.sagesummit.com• Say “Hi” to me, I will be the crazy-

lady running around!

• Greg Tirico• @gregt12, @SageNAmerica• http://NA.Sage.com• Visit me in the Social Networking

Lounge at Sage Summit

What Will You Learn Today

● Why use Twitter?● How to get started● Twitter for Sage Summit

Prizes and Rules for ‘First-Timer’ Club!• First 10 who enroll and complete the Social Media 101 and/or Twitter Training

courses and also registered for Sage Summit First Timer Orientation Session (C-0142) scheduled Tue., 8/14, in Nashville will receive a gift.

• For all “First-Timer” Club members who complete either the Social Media 101 or Twitter Training webcasts: One Grand Prize drawing of 1 or 2 tickets for Front Row seats at the Sage Summit Grand Ole Opry

• Prize Rules – Grand Ole Opry tickets. Winner announced on 8/6 by email, Twitter and Facebook.

• Prize Rules – Free Gift: Prizes to be announced at Sage Summit on 8/14/2012 in the First Timer Orientation class. Must be present to receive free gift. If not present, gift will be awarded to next qualifying First-Timer until all gifts are awarded.

Why Use Twitter?•15% of online adults use Twitter•Rate has doubled since May 2011•A Communication Service•Tool for listening, not just broadcasting

Set up your account● Go to http://twitter.com and

find the sign up box.● Enter your name, your email

address, and a password.● On the next page, select

a username – type your own or choose the one we've suggested.

● Click Create my account.

Tips for picking a username

● Your username or “handle” is the name your followers use when sending @replies, mentions, and direct messages.● @aliciakanderson● @suzspear● @Sage_Summit

● It will also form the URL of your Twitter profile page. ● Fewer than 15 characters in length.

Getting Started● MOST IMPORTANT: follow @Sage_Summit!● After signing up, follow a handful of accounts to create a

customized stream of information on your homepage. ● Following means you'll get that user's Tweets on your Twitter homepage● You can unfollow anyone later on.

● Read the Twitter 101 article here, which offers details into how to begin getting the most out of Twitter.

● Take the Twitter Tour to find out where things are on the website.

Twitter on your phone● Go to http://www.twitter.com/download/iphone

and follow the instructions on that page.● From Google Play (just search for Twitter) or

https://twitter.com/download/android● Once the app is installed on your Phone, you can

sign in with an existing account.● Easy to share photos/Instagram

Twitter Etiquette● It’s a cocktail party● Listen first, then engage● Don’t follow more than 3X the number of your

followers● HAVE FUN!

140 Characters● It’s best to use only 120 so people can

Retweet your message easily ● Here’s a great example of a 120 character

tweet: ● I'm headed to the Sage City Accounting Village at

#SageSummit! Who's joining me? Can't wait to meet with my peers!

Hashtags (#)● Used to organize posts & index content

● Events - #SageSummit, #olympics● Topics - #blyDea, #nascar, #leadership,

#allthesocialladies● Here’s an example:

● #SageSummit is about to kick-off, I’m excited to share some best practices with my peers!

@● Use this to talk to other users with

@username (no space between @ and their name)

● Here’s an example: ● @Sage_Summit Thanks for your #SageSummit

Twitter cheat sheet for beginners!

Retweet (RT)● A Retweet (RT) is when you forward on

someone else’s tweet. ● It’s good etiquette to put RT @username before

the copied tweet. ● Here’s an example:

● RT @suzspear: First #SageSummit social media team call today! Awesome team!

Giving good tweet● Use the hashtag or invent one!

● Keep it short, be funny and have fun!● Perfect the tweet

● Less than 140 characters● Link to content with value● Allow space for retweets● Holla at your Tweeps

What do I tweet about?● A session or keynote you attended● The Grand Ole Opry event● Photos of people you met● Nashville exploration off-campus● Links to resources you learn about● Retweet good tweets● Your #blyDea for business! (win stuff!)

Your Goals-What are your Sage Summit goals?-Who do you want to connect with?-What information are you looking for?-Start preparing now!

Social Media Starter List●Sign up for social media sites: LinkedIn, Facebook, Twitter

●Start listening to conversations● Start to engage in conversations

and build rapport and followers● Start your own conversations

Sage Summit Mobile App● Native Application – “Sage Summit”

● App Store (iPhone)● Play Store (Android)

● Web Portal● www.sagesummit.com/webmobile ● Recommended for Blackberry, iPad & Laptop/Desktop users

● New features for 2012● Daily Highlights● Venue Maps● Daily Polls● Access to more Social Media sites

Social Networking Lounge

● Lounge Seating● Couches, Chairs, Electricity, Charging Stations

● Media Wall● Twitter Feed● YouTube● Flickr

● SM Command Center● Support Center for social media questions● Retrieval location “Happiness Delivered” prizes

Media Wall

SM Onsite: Connecting● Live-Twitter Feeds

● Keynote Jumbo-Tron● 5 additional locations throughout CC

● Happiness Delivered● T-shirts, iPods, Gift Cards

● “Tweet-Ups” hosted by Blytheco● Partners: Monday, 6 p.m. ● Customers: Thursday, 6 p.m.

More to get you ready!● Last week’s webinar Social Media 101: bit.ly/Noql1b ● “Tweet Talk” series

● August 3 – 8● Daily Twitter exercises to get you tweet-ready!

● First-Timer YouTube video series: ● http://www.youtube.com/playlist?list=PL1D72FFABE01B9B80

&feature=view_all● Coming soon!: Navigating your way through Gaylord

Opryland

Questions?