It’s the Wild West Out There … 4 steps to surviving & earning the Twitter tin star

Terry Rachwalski, MBA, CMC @consultingmania

Get a map

Get your gear

Practice range

Tin star!

Surviving the

wild west

get a map

https://www.raremaps.com

Infographic courtesy Brickfish.com http://www.statisticbrain.com/twitter-statistics/

Mobile: 75% of monthly active users access via mobile

Twitter gets 70% of revenue from smart phones & tablets

Gold rush:

Fastest growing social

network

408m Q2 2012

485m Q4 2012

Active usage* grew

from 206m to 288m

users * used or contributed in the past month

Timely & timeless:

Instant

Events

Local info

Referral traffic

Funny memes

Parody accounts

Spam

Junk

Haters & worse

Get your gear

outfitters

Before you start

tweeting

or baking beans:

What is your purpose?

5 W

Time, tools

Policies

Authentic voice

Cultural/community

sensitivity

Short Name

Profile photo, header image 1252 x 626

Name, location, website (short URL)

Bio: 160 characters

Turn off notifications

Learn the code

)

RT re-tweet MRT modified retweet @ mentions DM Direct message

@ mentions partners/supporters Engage w/ local community

Themes: #followfriday

Use & follow hashtags – no more than 3 #yka

Use Bit.ly for URL shortener & to track your post clicks

Follow back unless they are unsavory

Do I care who follows me?

Don’t just push your blog/product: 10 to 1 rule

@consultingmania

Learn to

play nice

practice range

Dashboards

Hootsuite

Social Oomph

Tweetdeck

NEW! Twitter custom

timeline tool

(like Storify)

http://on.mash.to/1dB4

hPT

Other things dashboards can do: Schedule tweets

Private or public lists Search by location or boolean:

Apps like Trendspottr free

Hashtag & account

use…

don’t do this

And no

newsjacking

Spotting Spambots

big gun example: autodesk

Test: Google #AU2013

Oct 16

Nov. 11

get your tin star

Tin star activities Tweetchat like #HBRogue

http://tweetreports.com/twitter-chat-

schedule/

Twitterfall.com at events

Tintup.com

Contests

Offerpop

http://interactwive.com/

Tweetups

Incl employees

Ask for RTs

Put handle on print/Icon at top of site

ride with the cavalry

Lasoo some Apps Spam buster:

http://nurph.com/hbrogue#

Tweetreach

Followerwonk; find accts by their bio

Manageflitter: best time to tweet

Tweriod: when followers tweet

Twitdom: app store

Intweets: find twitter lists/channels

Vizify.com; Cool video

Gene Autry National files

Terry@tartangroup.ca

+ 250.592.3838

@tartangroup

@consultingmania

http://bit.ly/19XGaej