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@TwitterAds | Confidential #MomentsMatters @pgreenberger October 15, 2014

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Page 1: Twitter - Social Matters HK 2014

@TwitterAds | Confidential

#MomentsMatters

@pgreenberger October 15, 2014

Page 2: Twitter - Social Matters HK 2014
Page 3: Twitter - Social Matters HK 2014
Page 4: Twitter - Social Matters HK 2014

#WorldCup

Brazil vs. Germany A new Twitter record

Page 5: Twitter - Social Matters HK 2014
Page 6: Twitter - Social Matters HK 2014

#WorldCup

The 2014 World Cup tournament:

32 days

64 matches

672M Tweets

SOURCE | TWITTER DATA

Page 7: Twitter - Social Matters HK 2014

@twitteradsuk | Confidential

@TwitterAds | Confidential@TwitterAds | Confidential@TwitterAds | Confidential@TwitterAds | Confidential@TwitterAds | Confidential

Everyday: “run”VOLUME OF CONVERSATION

WED SATFRITUE THU SUNMON

7 Source: Twitter Internal July, 2013

Page 8: Twitter - Social Matters HK 2014

OF OPPORTUNITIES TO ENGAGE EVERY WEEK

Billions

Page 9: Twitter - Social Matters HK 2014

Live, Public, Conversational

TWITTER IS

Page 10: Twitter - Social Matters HK 2014

PLANNED

UNPLANNED

ALWAYS ON

EVENT

EVERYDAY CAMPAIGN

LIVEUNPREDICTABLE

Page 11: Twitter - Social Matters HK 2014

Planned

Everyday Campaign

LiveReactive Unplanned

EventAlways-on


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