twitter power
DESCRIPTION
Twitter is one of the most powerful tools for social media and communication. This presentation highlights how Twitter can be used effectively and presents case studies on how a few celebrities are using twitter.TRANSCRIPT
Twitter Power
Vivek BhargavaCEO, Communicate2
SEMPO Webinar – March 31st 2010.
Hear from the Masters of Social Media
View the Expert Presentation by registering at
http://bit.ly/bb2IRQ
Introduction to Social Media
Social Media – Platform where Conversations are created
Social Media Sites don’t write articles or posts
They don’t Upload Movies or Images
Users do all of that on its behalf
Content Created by its Audience
What is Social Media
http://www.youtube.com/watch?v=NhPgUcjGQAw&feature=related
The video explains
how social media is
the next revolution
in advertising
Introduction to Social Media (Contd)
More than 400 Million active users.
More than 3.5 million events created each month
More than 1400 people become fans of Pages every minute
Launched in March 2006
By March 2008, 2800 messages sent a minute between more than 1 million users
Largest age demographic is 35-44 yr olds
Social Media
A category of sites that is based on user participation and user-generated content
Introduction to Social Media (Contd)
Different types of Social Networking Sites
Blogs
Membership Sites
Photo Sites
Microblogging
What is Twitter Send short updates to people
Anyone who visits your profile can see all your outgoing tweets.
Power of Twitter’s immediate feedback
2 way communication tool
Instant access to smart people 24X7
Twitter Life Cycle
Reasons To Join Twitter
Source : 11 Reasons to Join Twitter by VivekBhargava : http://www.imediaconnection.com/content/25098.asp
Follow Celebrities
Tracking People
Lea
rn W
ays
to d
o T
hing
s
Getting Started Name/Username
The name represents you
Its about what you are doing or what
your company or website is doing
Time Zone
One Line Bio
http://www.youtube.com/watch?v=4YGp4cWdndc
http://www.youtube.com/watch?v=ekFg2crjx-A
The video displays
the step-by-step
procedure to
create an account
in Twitter
The video shows
how you can
create an
attractive profile
on Twitter
Getting Started (Contd)
Change Background Image and
color
Choosing the Right Colors –
Text : Color of words on the
sidebar to the right
Links : Should always be blue
Bio Sidebar : Should always be
a light color (E.g. Grey)
Sidebar Border : Should be a
prominent colour
Getting Started (Contd)
Open multiple accounts
Tweet about different subjects on multiple timelines
Send your first tweet – could be anything. “Joining Twitter” is good enough
Follow some people
Choosing Followers Focus on Quality Vs Quantity
For mass following, follow 7000-8000 people
For Quality followers, make a targeted search
Use www.search.twitter.com
Narrow your search to key people (With Photo, Profile and regular Tweeting)
Choosing Followers (Contd) Try keywords like “Guide”, “Guru”, “Expert”, etc
Follow them
Gain their friendship and respect
Tell them something they don’t already know
Choosing Followers (Contd)6 Strategies to reach masses –
1. Look for people you already know
2. Tweet your blog
3. Pay your followers – Give away freebies
4. Respond to requests
5. Use more social media sites to promote Twitter
6. Add Twitter name in your signatures
Art of Tweeting Don’t spam
Give credit to those who retweet
Follow people who follow you
http://www.youtube.com/watch?v=MAkWrnzoBRw
http://www.youtube.com/watch?v=nauRgbYe4RQ
The video talks
about how tweets
can be rephrased
so that readers
find them
interesting
The video
talks about
different types
of tweets
1. Social Chit-Chat
2. Sharing of Information
3. Engage with People
Tweets with a link
Opinion Tweets – This is what I am thinking right now
Mission accomplished tweets – This is what I have just done
How to be Interesting on Twitter
Vivek Bhargava Speaks
How to be Interesting on Twitter (Contd)
Entertainment Tweets – I’m making you laugh now
Question Tweets – can you help me do something now
Picture Tweets – Look at what I’ve been doing
Connect with Customers Through Twitter
Most Dedicated customers – Your Followers
Followers may want to contribute
Give followers a sneak peek before a major release
Viral Marketing
Discovering your Promoters, Fans
Use www.tweepbeep.com to keep
track of 3 keywords
Use www.search.twitter.com to see
whose been talking about you
Follow people who tweet about you
Bring them into your conversations
Ask them questions that require their
help
http://www.youtube.com/watch?v=uRFJUayy-rI
The video gives
insights into
Dell’s Social
Media Strategy
Companies Using Twitter
Case study theme
Problem
Need for faster and more personal ways to connect with soda drinkers, other
than toll free numbers
Using Twitter
The Team starts using Twitter in January 2009 to listen to and talk with
consumers. (The brand twitters as @Pepsi; the corporation twitters as
@PepsiCo.)
They are able to reach new audiences
Brand Managers respond to negative tweets quickly
Result
Asking questions works well
It generates a lot of Chatter
Tracks the number of followers
Rates tweet sentiments on a scale from positive to negative
In March 2009, Twitter had more than 14
million unique visitors, compared to eight
million visitors in February 2009
Twitter gets an endorsement from Oprah
Largest influx of women of a certain age
group into the service in one day
Oprah Winfrey on Twitter
http://www.youtube.com/watch?v=IU1NvKtySRE
The video is an
extract from
The Oprah
Winfrey Show -
Twitter episode
Oprah has more than 3 Million Followers
Shahrukh Khan on Twitter Reaching out to common man
Brand Shahrukh Khan touches every Desktop
People need to know what the star is doing
http://www.youtube.com/watch?v=Yuuut8TiL500
The video gives
statistics on the
number of followers
and the rate at
which they grew in
a couple of hours
Twitter Celebrity StatisticsNumber of Followers
Shahrukh Khan
Guy Kawasaki
Twitter Celebrity StatisticsNumber of Followers
Gul Panag
Ashton Kutcher
Twitter Celebrity StatisticsNumber of Followers
Dalai Lama
Preity Zinta
Twitter Celebrity StatisticsTweet Volume
Shahrukh Khan
Guy Kawasaki
Twitter Celebrity StatisticsTweet Volume
Gul Panag
Ashton Kutcher
Twitter Celebrity StatisticsTweet Volume
Dalai Lama
Preity Zinta
Twitter Celebrity StatisticsTop Subject Representation
Shahrukh Khan Guy Kawasaki
Ashton KutcherPreity Zinta
Twitter Celebrity StatisticsFollowers by Gender
Shahrukh Khan Guy Kawasaki
Gul Panag Ashton Kutcher
Twitter Celebrity StatisticsFollowers by Gender
Dalai Lama
Preity Zinta
Twitter Uses
Promote Blogs Online – Send feeds to Twitter
Post big ideas for your followers
Increase Sales
Tweet about special offers (Not more than once a week)
Make the offers really special
Keep the offers targeted
Twitter TerminologyReplies
Embedding “@twitterusername” in a tweet sends a “reply” to that person,
even if you aren’t following him
Vivek Bhargava - Replies
Twitter Terminology (Contd)
Direct Messages
Used for a private conversation.
Can be viewed only by the person you sent it to
Retweet
When you see an interesting tweet from someone you are following, forward the tweet to your followers.
Vivek Bhargava - Retweets
Twitter Terminology (Contd)
Hash Tags
Adds tweets to a category
Searches on that hash tag may show your tweet
#
Twitter Lists
Organize users into groups/lists
Users need not be followed in order to add them to a list
Checking Your List Stats The first tab displays the lists that currently list you as a member
The second tab displays lists you may have created
The List Page You can edit the list name as well as delete the list entirely
Twitter Feed Management Applications
TwitterFeed Connect feed to social
networking channels
Hootsuite
Allows you to schedule and
update status on social media
sites
Manage feeds
RSS to Twitter
Send feeds to twitter
Dashboard to track your clicks
Twitter Search and Categorization
Applications
Twellow
Tracks conversations on twitter and places the Twitteres behind them into
various categories
Clubs tweets into categories
TweetDeck
Allows you to group tweets and followers according to subject
Twitter Analytics
Applications
TweetBeep
Sends regular alerts whenever a keyword is used on Twitter
TwitterCounter
Statistics of followers, following, and daily tweets
Compare growth of multiple twitter accounts
TwitterAnalyzer
Statistics chart about you and your friends behavior on Twitter
See online followers
Tweetstats
Statistics including tweets per hour, per month and reply statistics
Vivek Bhargava
CEO, Communicate2
E-Mail : [email protected]
Twitter : @vivekbhargava
SEMPO Webinar – March 31st 2010. Hear from the Masters of Social Media
View the Expert Presentation by registering at http://bit.ly/bb2IRQ