10 Twitter Power HacksCharli Daywww.charlisays.com@charli_says

"On Twitter we get excited if someone follows us. In real life we get really scared and run away." @mozusa

“Activate your fans, don’t just collect them like baseball cards.” Jay Baer, Convince & Convert

"When you've got 5 minutes to fill, Twitter is a great way to fill 35 minutes”@mattcutts

289 million active users58 million tweets per day9,100 tweets per second80% of world leaders tweet

Whoa! Those are big numbers.......

1POWER YOUR PROFILE

Choose the right Twitter handle Add the right photo/logo Take the time to design a custom cover Add hashtags to your bio Use searchable keywords Include your website address Link to Twitter from your website

2TWEET PHOTOS

Tweets with images receive:

18% more click throughs

89% more favorites

150% more retweets

3TWITTER KARMA

53% of users who tweet a brand expect a response in 1 hour

Users who request retweets get 12 times more than those who don’t

Always thank users for retweets/favourites Use the 80/20 rule (interact 80% promote

20%)

4USE INFLUENCERS

Identify influencers for your brand Tools such as Klout/Twello/Traackr help Celebrities tend not to respond 1,000+ followers = an influencer Don’t spam influencers Share their content & mention them Enjoy personal, tailored interaction

5UNDERSTAND HASHTAGS

#photooftheday

#throwbackthursday

#motivationalmonday

#selfie

#picoftheday

#transformationtuesday

#sundayfunday

#motivationalquotes

#quoteoftheday

#humpday (Wednesdays)

Join popular conversations Gain like minded followers Create campaigns for your brand Understand it before you use it Hashtags get 21% more retweets Do not use more than 2 per tweet Learn the most popular ones for you

Read Hashtags for Beginners

6SCHEDULE TWEETS

10pm EST (7 hrs behind) is the golden hour Use software like Hootsuite to schedule Schedule tweets for vacation times 18% can’t access Twitter at work Brands get 17% more attention on

weekends Aim for 10+ tweets per day Twitter is busier during holidays Repeat Tweets with different images

7SAY NO TO SPAM

Use the 80/20 rule for your promotions

Check profiles before you follow

Block Twitter users who Tweet spam

Do not purchase Twitter followers

Avoid sending spammy direct messages

Beware of fake celebrity/brand accounts

8GET PERSONAL

Take the time to know your new followers

Avoid automated responses – be personal

Less is more – be selective about who you follow

Don’t forget your new additions

Build rapport with regular mentions

9AIM FOR VIRAL

Read About My First Viral Tweet

Check for trending topics Include trending hashtags Be creative and on brand Include photos/shortened links Friday afternoons are best Funny beats angry every time Write great headlines

Big brands, celebrities, businesses and everyday users are all enjoying Twitter…

HAVE FUN!

10HAVE FUN!

AND SPEAKING OF HAVING FUN…

My Top 3 Funny Twitter Feeds

@MYSADCAT@BritProbs1@clientsfh

Questions

Charli Daywww.charlisays.com

@charli_says