twitter on fire
TRANSCRIPT
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May King Tsang
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Use Sydney photograph
#TwitterOnFire
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Twitter on Fire
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Why Twitter? How to Use Twitter to:
How Businesses Use Twitter Build your community
Understanding Twitter-speak Sell Products, Services, Events
How to Use Twitter to: Become a Media Darling
Raise Brand Awareness Twitter Next Steps
Build Relationships Additional Resources
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What is Twitter?
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Why Twitter?
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http://bit.ly/FacebookFatique
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http://digiday.com/platforms/5-things-brands-know-google-twitter-partnership/
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http://www.businessinsider.com.au/twitter-google-partnership-2015-4
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http://podporanetwork.com/3-reasons-to-get-out-of-your-facebook-comfort-zone/
http://prostylespeaks.com
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Understand Twitter GlossaryTerm Description
Tweet / Tweeps Post / People you engage withReply When you reply mutual followers
receive the tweetMention Mention ensures all followers receive
the tweet
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Understand Twitter GlossaryTerm Description
Retweet (RT) Sharing tweets with your followers
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Understand Twitter GlossaryTerm Description
Modified tweet (MT)
Changing original tweet before sharing
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Understand Twitter GlossaryTerm Description
Hat Tip /Heard Through
Mark of respect / doffing of one’s cap
Need to add notes from this point forward
http://podporanetwork.com/twitter-whats-rt-mt-and-ht/
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Understand Twitter Glossary
http://www.mediabistro.com/alltwitter/files/2014/09/history-hashtag-social-marketing.jpg
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Understand Twitter GlossaryTerm Description
Hashtag (#) Enables tweeps to search for topics
http://jacobaldridge.com/business/kpi-brand-accelerator-key-learnings/
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Understand Twitter Glossary Join a Trending Conversation But Hijack a hashtag could leading to #Bashtagging
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#IranElection
#Cairo
When #Hashtag = #Bashtag
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Hashtags: Best PracticesDo Don’t
Join the conversation using
hashtags or create your own
Use #generic #hashtags e.g.
#Obamacare / #ObamaDo use #hashtags on all Social Media platforms
#Don’t #spam #with #hashtags (apart from Instagram)
Target specific hashtags
Start tweetersations!!Hijack #hashtags = bashtags
Take part in #ThrowbackThursday #Like4Like #Favorite4Favorite #RT4RT #TEAMFOLLOWBACK
= many random followers
Play #FF: explain why List names #FF #FollowFriday
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Understand Twitter GlossaryTerm Description
Link Hyperlink to articles, blog posts, pictures
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Understand Twitter GlossaryTerm Description
Direct Message (DM) Private message (similar to FB mail)
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How to use Twitter to:How to use Twitter to: DescriptionRaise brand awareness Account Setup
Brand ConsistencyBrand LanguageShowcasing leadership in your industry
http://robpriortranslation.com/
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Create Twitter AccountDesign Twitter
NameBio
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Follow People
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How to use Twitter: FollowWho? Why?People in your industry Share informationCompetitors Adopt similar strategies?People / businesses / celebrities you admire
Learn from them, leverage their followers by engaging
Friends Keeping in touch
Business Owners Promote others increase your network
Complimentary businesses Collaboration
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Listen / Observe
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Raise Brand Awareness Through Your Tweets
Share Content
Speak in Brand
Language
Promotion
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Raise Brand Awareness Through Your Tweets
Share THEIR Content
Share content as a
Specialist
Speak in brand
language
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@AnkeCatesby
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• 305 Likes 14 Retweets• 198 comments 15 mentions• 11 Shares 5 favorites• 10210 fans 112560 followers• 2 commissions 3 websites
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How to use Twitter to:How to use Twitter to: Description
Build Relationships Listen to THEMShare THEIR content (RT, MT, HT)Engage with THEM
Ask QuestionsBe SocialBe Helpful
Remember the 80/20 rule of Twitter 80% Social 20% Promotional says @PodporaNetwork #TwitterOnFire #SupportEncourageInspire
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Relationship Building = Reputation Building
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How to use Twitter to:How to use Twitter to: Description
Build Your Community FollowListenShare your contentShare content of others in your industryEngage (small talk / not sales)DO NOT DELETE COMMENTS
Offer Exceptional Customer Service : Be Responsive on Twitter says @PodporaNetwork #TwitterOnFire #SupportEncourageInspire
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How to use Twitter to:How to use Twitter to: Description
Sell Products / Services Remember the 80/20 ruleAsk for retweets to get more reach Test/Measure when to tweet
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How to use Twitter to:How to use Twitter to: Description
Become a Media Darling
Prove you are an industry leaderEngage with journalists
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How to use Twitter to:How to use Twitter to: Description
Become a Social Media Darling
Write Guest BlogsInvite people to guest blog for you
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Why Twitter? SEO
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Why Twitter? SEO
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Create an Account Follow us on:
@PodporaNetwork@SocialMediaProfits@maykingtea@monikamileva13
LISTEN and learn from others…
Twitter Next Steps
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Make TimeAlways ListenYour Personali-teaKnow your stuffI Don’t Know What to Tweet AboutNetworking, Brand Awareness and BusinessGet More FollowersTarget Your AudienceEngage Your AudienceAnd Keep Going
Twitter Next Steps
Ch 7: Your PersonaliTEA by May King Tsang
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Additional Resourceshttp://podporanetwork.com/6-reasons-your-business-should-use-twitter/
http://podporanetwork.com/twitter-whats-rt-mt-and-ht/
http://podporanetwork.com/ways-to-use-twitter-1-getting-to-know-people/
http://podporanetwork.com/want-more-publicity-for-your-business-just-ask/
http://bit.ly/HTWTwips1Hashtags
http://podporanetwork.com/social-media-marketing-is-about-being-social-and-the-numbers/
http://podporanetwork.com/how-do-i-post-to-all-my-social-media-platforms/
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#SupportEncourageInspire
#Support PackageIncrease Twitter Followers by 2000+ within 6 months
$299 – 6 MONTH PACKAGE
$2,999 – 6 MONTH PACKAGE
#Encourage Package Manage Twitter, Instagram OR Pinterest AND Facebook Increase Twitter Followers by 2000+ within 6 months BONUS: 6 month’s FULL Pod Membership
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#SupportEncourageInspire
#Inspire Package1 on 1 mentoring on:
Effective Social Media Management and Marketing Increasing followers/fans Automating Social Media platforms Creating Successful Native Ads for Marketing and Advertising on Social Media BONUS: 12 month’s FULL Pod Membership
$5,999 – 6 MONTH PACKAGE
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#SupportEncourageInspire
#InspirePackage $5999 – 6 MONTH PACKAGE
#Support Package $299 – 6 MONTH PACKAGE
#Encourage Package $2,999 – 6 MONTH PACKAGE
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#WeArePodpora
Thank you