Table Of Contents

Foreword

Chapter 1:Introduction To Twitter

Chapter 2:5 Tips For Using Twitter To Draw Traffic

Chapter 3:How To use Twitter Effectively To Market Your

Business

Chapter 4:How To Grow Your Business Virally Using Twitter

Chapter 5:How To use Twitter For Branding Purposes

Chapter 6:

Twitter Mistakes To Avoid

Chapter 1:Introduction To Twitter

Demographics: It is surprising to know that despite Twitter’s popularity – they only come in fourth in terms of usage with only 18% of adults in US are using it. However,Twitter users log in more frequently compared to other platforms.Users tend to follow celebrities, brands and other users to get to know the latest and be up-to-date on what’s going on. They also do it to join contests, get exclusive discounts and offers so remember that Twitter is a good platform to give your offers a push.

What to share?

Tweets will most likely be articles, a product/service post with a link that willlead the users to more information regarding your product/service. It can alsobe a quick preview on deals and offers and announcements regarding upcoming exclusive discounts or new products.

Post Frequency:

Multiple times per day

Tips: Twitter now shows images along with the tweets so just like Facebook – posts with images get more user engagement meaning greater chances of retweets, replies and favorites.

Which businesses should be in Twitter? Twitter is obviously for businesses in the news industry including publications, marketing companies and sports-related businesses and the reason behind that is Twitter is usually the go -to platform for the latest and hottest updates currently hence if your business works that way, Twitter is thebest platform for you to reach your target audience and customers.

Chapter 2:5 Tips For Using Twitter To Draw Traffic

Twitter can be a great source of traffic when used correctly. It is one of the biggest social networking landscapes and the biggest micro blogging platform which allows for the spread of viral traffic to happen easily. Here’s 5great tips for using Twitter to draw traffic to your blog or website:

-Come up with a controversial idea. Polarize your twitter audience with a controversial post and get them talking about it. This often creates hype aboutyour business or particular idea and can bring in potential new followers.

-Include links in your tweets. Tweet something useful and valuable to your audience and recommend a link for further reading.

-Add a tweet this sharing tool plugin. Blogging platforms such as Wordpress allow you to add plugins like these so that your readers can easily share or retweet blog posts that they read. It usually appears at the end of every blog post.

BEST EXAMPLE

-Ask questions. Let’s say your asking for an opinion on something. You can write your views on a blog post and ask your twitter followers on their opinion on it via twitter. This strategy can get you lots of new readers.

-Re-tweet others in the same niche. Twitter is all about the conversation. The more conversations you join and provide valuable input, the more people willsee you as an expert in your own field. Don’t forget to use the hash tag so people can relate to you and find you easily!

In short, twitter can be a great traffic source if you get involved in the community you are in and provide lots of useful value to the people. You should implement twitter traffic together with other traffic methods such as SEO and advertising for maximal impact.

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Chapter 3:How To use Twitter Effectively To Market

Your Business

Twitter has taken the world by storm and is the largest micro blogging platform in the universe! It is a powerful social media tool for staying connected with your prospects and customers because people can get the latest updates or “tweets” from anywhere in the world at any time. Here’s some cool strategies for effectively marketing your business on twitter:

-Conversational tweets. Talking to your customers show that you are sincere and wish to help them genuinely solve their problems.

-Share valuable information with your niche. Often times you will come across good content that would be a good time for you to share with your

audience. Everyone loves good old free content.

-Promotional tweets. You can lead your prospects to potential solutions to their problems by promoting stuff of interest to them.

-Keep track of the conversation. There are certain twitter tools that tell you when people are talking about you such as tweet deck. When you start to keep track of the conversation, you can start talking to your customers and

fill their needs or find ideas for new products.

-Hold competitions. Use twitter to engage your followers to partake in competitions or twitter competitions to build massive hype about your business.

-Ask questions. Twitter can be also a free survey tool for you to find out morestuff about your target audience such as their needs and problems.

In short, twitter isn’t about selling but it’s more to getting to know your customers at a more personal level as well as developing trust and goodwill among your followers. Once your customers start to know you well and trustyou more, they will be more responsive to your offers. Always think of the long term over the short term.

Chapter 4:How To Grow Your Business Virally Using

TwitterWith the highly competitive situation of the world today, it’s getting harder and harder to reach out to a wider target audience. But today, we have a bunch of cool new tools – Social media tools such as Twitter! Twitter is a micro blogging platform which has capacity to help businesses grow wide through viral traffic or word of mouth because of its fast information sharing capacity. Here are some simple strategies for growing your business virally using twitter:

There are a lot to do with the type of people you follow and the kind of members following you. Search and follow people who share similar interests with you. Guess what? Twitter allows you to use keywords to searchfor a certain kind of people that you can add to your friend list.

The more active the person is on twitter, the better. If you have a list of selected friends, you can check their followers and follow them for your viralmarketing purpose. If you have a huge list, but they are not active, the contact

list is of no use if you don't have relationship with them on a regular basis.

One way is to tweet frequently to get in touch with your followers and peopleyou follow. Add links to your blogs and website to let site visitors know moreabout you.

Remember to provide value. If you are using this viral marketing tool for your business, provide informative content and complement others for their insightful tweets to make your appearance more visible.

Start conversations and stay connected. This is the way to make sure your business lingers in their memories for a longer time. Tweet about subjects related to your niche or target market. Then, invite people to join the discussion about your business and try to know what others expect from the service that you provide.

Follow these tips, and you’ll get a ton of new “follows” due to the viral results of your efforts.

Chapter 5:How To use Twitter For Branding Purposes

Twitter has been used by many famous figures to brand themselves among the community. It doesn’t matter whether people already know you or you want to get famous, you can harness the power of twitter to effectively brand yourself. Here’s how:

Be active. If you are new to twitter, search up some hash tags and join the conversation on some local communities and in no time people will know about you. You job is to provide valuable content and serve the community and people will naturally follow you.

Promote yourself on other websites. If you already have a following on your website, blog or Facebook fan page, you can encourage people to follow you

on Twitter and invite others to follow you as well.

Create a customized Twitter background for yourself. You can put up contact details, accomplishments, links to your websites etc on your twitter background and anybody who sees your background will get a better sense and idea of who you are and what you do.

Organize events. Do you want to be remembered by others as the person whostarted that great competition? A famous singer songwriter and artist almost exploded her traffic by starting a tweeting competition for finishing a song she was working on.

Take a stand. Polarize your business or your community with a certain view and attract like- minded followers. Better still, invite people from the opposite viewpoint to join the conversation and create huge hype and buzz in your community. That way, more people will know about you and what you stand for.

In short, Twitter can be an extremely powerful branding tool if you know how to play your cards right. Be careful of what you tweet as your business twitter account represents your brand and can affect what people think of your business.

Chapter 6:Twitter Mistakes To Avoid

We all know the benefits Twitter can give our business. More traffic, more branding, more leads, more profits to name a few. These are the benefits you get if you successfully tap into the power of Twitter. Conversely, if you commit these serious Twitter offenses, the brand of your business can possibly be tarnished and you be leaving tons of money on the table. Here’s acouple of mistakes you should avoid at all costs:

Blabbering. What do you think it would look like if Donald Trump blabbed on his twitter like a 14 year old teenage girl? The spells a recipe for disaster. If you really must blab, do it on your personal twitter account.

Following random tweeps just to get followers. By doing so not only will your tweet feed be spammed, the quality of your list goes down a notch.

Being inactive. When you stop tweeting, people will forget about you in an instant. Remember, the attention span of people are short, so make good use of it.

Taking your followers for granted. Treat your followers with respect, provide value and don’t spam the hell out of them. As a rule of thumb, try 10 value

conveying tweets before any promotional tweets.

Using generic Twitter backgrounds. Doing so just shows how mediocre you are that you can’t even afford or take the effort to create your personal business twitter background.

Bragging about your achievements. Nobody loves a bragger - Instead, focus on what value you can provide to your followers.

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Expecting to be re-tweeted. Twitter is about conversations, and if you wish tobe re-tweeted your best bet would be to retweet or reply other people’s tweetsfirst.

In short, you can learn and apply these good twitter practices to build a hugeonline social following that is responsive and produces results.

Thank You

:)