twitter for tourism · twitter chats for learning • #tourismchat – monthly, see facebook page...
TRANSCRIPT
Not Dead Yet!Twitter for Tourism
@SheilaS from @TourismCurrents#svsummit17
Which social channels give you the best engagement
with visitors & guests?
Is Twitter the worst one?
@SheilaS@TourismCurrents
#svsummit17
319 million on Twittervs.
600 million on Instagram
“Twitter is what we wanted it to be, [a] realtime information network. I don't give a sh*t if Instagram has
more people looking at pretty pictures.“
Twitter co-founder @ev Williams
Twitter matters to your destination, attraction, or hotel
because ….
It is the best social media platform for customer service
@SheilaS@TourismCurrents
#svsummit17
Twitter helps you be what today's visitors
expect:
A digital concierge & Visitors Center
@SheilaS@TourismCurrents
#svsummit17
2015 Study: DMOs & Twitterby EncoreAlert.com (now with
Meltwater)
Reviewed Twitter data of DMOs for 50 states, Washington DC, USVI, &
top 100 U.S. destination cities@SheilaS
@TourismCurrents#svsummit17
“The best indicator of high performance on Twitter was
commitment to audience engagement & use of imagery
that delights & inspires.“
@SheilaS@TourismCurrents
#svsummit17
Tips for Success From the EncoreAlert Study
''RT [retweet] content that could be helpful
to visitors (even if it isn't yours)''
''Reply to people visiting your area. Direct them to your resources,
or just say Hello.''@SheilaS
@TourismCurrents#svsummit17
When you don't respond to people
on Twitter, they think you're a.....
@SheilaS@TourismCurrents
#svsummit17
The problem with auto-posting to
Twitter....@SheilaS
@TourismCurrents#svsummit17
"I don't have time to manage one of those 'telephones.' I'm too busy."
Twitter for lead generation,
networking, & learning
@SheilaS@TourismCurrents
#svsummit17
How?Twitter chats & hashtags
@SheilaS@TourismCurrents
#svsummit17
Twitter Chats To Find Travelers• #TravelSkills – Fridays, 11am Central
• #TNI Travelers Night In – Thursdays, 2:30pm Central
• #TTOT Travel Talk on Twitter – Tuesdays, 9:30am & 9:30pm GMT
• #TravelTopics – 1st Thurs of month@SheilaS
@TourismCurrents#svsummit17
Our list of travel & tourism chats
www.TourismCurrents.com/travel-tourism-twitter-chats
@SheilaS@TourismCurrents
#svsummit17
Twitter Chats For Learning• #tourismchat – monthly, see Facebook Page (next one is April 27 at 2 pm Central)
• #Blogchat on blogging – Sundays, 8pm Central
• #LinkedInChat – Tuesdays, 7pm Central
• #CMworld content marketing – Tuesdays, 11am Central
@SheilaS@TourismCurrents
#svsummit17
Conference Hashtags#svsummit17 – of course :)
#TBEX, SATW, NATJA, WITS – travel media
#PRSAtravel
ESTO & #DMAI17
BlogHer, Type A Parent, Dad 2.0 Summit
@SheilaS@TourismCurrents
#svsummit17
Handy Twitter hashtags to increase your reach
#econdev – economic development
#builtheritage – historic preservation
#musesocial & #musetech – social media & digital innovation for museums
#eventprofs – meeting & event planners
#FriFotos – share photos related to the weekly theme, all day every Friday
@SheilaS@TourismCurrents
#svsummit17
Thank you!Sheila
Scarborough
Tourism Currents
@SheilaS
@TourismCurrents