twitter chats and google+ hangouts on air for ses san francisco 2013
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Social Publicity and PublishingHow to Earn It, Grow It, Brand It
Michelle Stinson RossDigital Always MediaDirector of Social Marketing
@SocialMichelleR
Digital Marketing Agency: SEO, Social, PPC, Web Development, AnalyticsAbout Digital Always Media
@SocialMichelleR
Director of Social Marketing (DAM)About Me
Experienced bloggerCommunity ManagerSocial Media Marketing StrategistConsultant since 2009Digital Marketing Industry Writer
Find me, Michelle Stinson Ross
@SocialMichelleR
PublicityAccording to Wikipedia:
Publicity is the deliberate attempt to manage the public's perception of a subject. Publicity is the act of attracting media attention and gaining visibility with the public. From a marketing perspective, publicity is one component of promotion.
@SocialMichelleR
Examples of old school promotional tactics • Art exhibitions• Event sponsorship• Arrange a speech or talk• Make an analysis or prediction• Conduct a poll or survey• Issue a report• Take a stand on a
controversial subject• Arrange for a testimonial
• Announce an appointment• Invent then present an award• Stage a debate• Organize a tour of your
business or projects• Issue a commendation
@SocialMichelleR
Thanks to Social Media, it is far easier to set up and
run ongoing publicity efforts.
@SocialMichelleR
Real Time ConnectionsTwitter Chats
Publicity Benefits of Participation• Exposure of your brand to a focused
audience of influencers• Relationships with influencers built on
common topics of interest• Quoted by bloggers• Increased topic authority• Possible guest expert invitations
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@SocialMichelleR
Real Time ConnectionsTwitter Chats
How to find the right chats• Follow chats mentioned by those you follow• Chats quoted in blogs• Chats curated by others• Twubs, TweetChat, ect.• Tweet Chat Lists
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@SocialMichelleR
Twitter Chats
Blogs
Check out the chats that your favorite industry blogs mention.
http://www.socialmediaexaminer.com/social-media-to-generate-leads/
@SocialMichelleR
Twitter Chat Curators
@ChatSalad b @SoonFeed i @TheChatDiary y
@SocialMichelleR
Chat SitesOur favorites:• Twubs.com/p/
hashtag-directory• Blog.tweetchat.com/
calendar
Recommended:• Twebevent.com• Twchat.com
@SocialMichelleR
Lists• Tweetreports.com• Gnosisarts.com/
home/tweetchat_wiki
• list.ly/list/102-all-about-twitter-chat-sessions
@SocialMichelleR
@ItsJustTami
Job, Career, Lifestyle#CareerChat#CareerGirlChat#CareerSavvy#HFChat (Hire Friday)#OMCchat#EnergyOfYes#DreamChatp
@SocialMichelleR
Real Time ConnectionsTwitter Chats
Understanding the Chat Environment• Lurk before you leap• Questions are as welcome as comments• Content inspiration and distribution• Best tools for the job #
@SocialMichelleR
Chat ToolsOur favorites:• Twubs.com/p/
hashtag-directory• Blog.tweetchat.com/
calendar
Recommended:• Twebevent.com• Twchat.com
@SocialMichelleR
Real Time ConnectionsTwitter Chats
Publicity Benefits of Hosting• Hosts control the schedule• Hosts control the topic• Hosts control the official transcript• Hosts control the perception of expertise #
@SocialMichelleR
Twitter Chats
Mentions
#SocialChat Blog Mentions• Mashable• Social Media Today• Social Times• Simply Measured• Grasshopper
@SocialMichelleR
#SocialChat Blog Mentions• http://mashable.com/2012/04/11/twitter-chats-
social-media-marketers/• http://socialmediatoday.com/kevin-fawley/
407822/20-game-changing-twitter-chats• http://www.aimclearblog.com/2013/07/30/the-
aimclear-wants-to-clone-you-awards-50-spectacular-marketers-who-exemplify-our-industry/
• http://www.mpdailyfix.com/the-best-twitter-chats-for-marketers/
• http://simplymeasured.com/blog/2013/06/14/12-twitter-chats-for-community-managers-and-social-media-pros/?utm_source=twt&utm_medium=soc&utm_campaign=blg
• http://grasshopper.com/blog/2013/02/five-marketing-twitter-chats-to-help-promote-your-business/
#
@SocialMichelleR
Interviews and Talk ShowsGoogle+ Hangouts on Air
Publicity Benefits of Participating in an Open Hangout• You choose the shows that fit you best• Video to use over and over again• Exposure of your brand to a new audience• Relationships with influencers built on
mutual benefit• Possible guest expert invitations
G+
@SocialMichelleR
Interviews and Talk Shows
Google+ Hangouts on Air
“The publicity opportunities one can uncover by using G+ HoA in business are limited only by your imagination! You can invite any celebrity or journalist or blogger relevant to the subject to join your hangout, and you both get the Google SEO value of the video conversation produced.”
+DebbieHorovitch, Google Hangouts on Air Consultant, Social Sparkle & Shine
@SocialMichelleR
Interviews and Talk ShowsGoogle+ Hangouts on Air
How to Find the Right Hangouts• Google+ Hangouts on Air• Google+ Events• Search YouTube• Search Google• Mentions from your networks
G+
@SocialMichelleR
Hangouts on Air
Google+
@SocialMichelleR
Events
Google+
@SocialMichelleR
Search
YouTube
@SocialMichelleR
Interviews and Talk ShowsGoogle+ Hangouts on Air
Understanding the Hangout Environment• Easy as any other video chat• Remember you are RECORDING• Tools – graphics, screen sharing, etc. G+
@SocialMichelleR
Environment
Hangout
• Chat• Screenshare• Capture• Toolbox• Lower Thirds• Mute• Selecting a feed• Broadcasting &
Embedding
@SocialMichelleR
Interviews and Talk ShowsGoogle+ Hangouts on Air
Publicity Benefits of Hosting• Highly engaging activity on G+ and YouTube• Video content to share and repurpose• Reason to connect with influencers and
media G+
@SocialMichelleR
Interviews and Talk ShowsGoogle+ Hangouts on Air
Making the Most of the Video• Embed in a blog post• Share with email list• Include in your email signature• Edit down to a specific point to blog about• Share via Social with influencers• Add the link to relevant book, product,
business reviews
G+
@SocialMichelleR
Thank you Please feel free to chat with me
anytime. j