twitter discovering the benefits of tweets followers and lists
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This is a presentation that was given as a 30 minute webinar to AAMA member.TRANSCRIPT
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AAMA Online Twitter: Discovering the
Benefits of Tweets, Followers and Lists
July 22, 2014
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Today, We Will Discuss: • Intro to Twitter • Twitter Basics and Lexicon • Twitter Do’s and Don’ts • Why Tweet? • Twitter Lists • Conclusion • Q&A
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Poll:
Do you currently have a Twitter account?
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Twitter 101
• Created March 21, 2006 – Called “Twitter” because creators saw
format as “a short burst of inconsequential information and the chirps from birds”
– Knowing how to use Twitter is key to getting the best possible experience
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Twitter Basics
• What is a tweet? – 140 characters of text – You can tag (or “mention”) users – You can re-tweet (or “RT”) something
someone else posted (“MT,” if needed)
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Twitter Basics • What is a follower? A followee?
– When you click “Follow” on someone’s Twitter account, you’re agreeing to allow them to show up in your feed.
– Followees follow you.
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RT vs. MT
Original at left; modified below
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Tabs in Twitter
• Tabs in desktop & app versions: – Home – Notifications – #Discover – Me – Direct Messages – Settings – Compose
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Tabs in Twitter, cont’d
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Tabs in Twitter, cont’d
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Tabs in Twitter, cont’d
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Tabs in Twitter, cont’d
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Tabs in Twitter, cont’d
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Tabs in Twitter, cont’d
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Tabs in Twitter, cont’d
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App profile and main pages
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Twitter Apps • Desktop is fine, but pair it with an
app version to be more accessible • Examples of Twitter apps:
– iPhone’s iOS app (seen in previous slide) – Twitter app for Android or Windows – Tweedle (third-party app)
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Say What? Terms to Know: • @ = Indicates start of a username
(this sign hyperlinks the name)
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Say What? Terms to Know: • DM = “Direct
Message” • Only you can
see these • Still limited to
140 characters (like a tweet)
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Say What? Terms to Know: • “Favoriting” = The Twitter equivalent
of “liking” a Tweet – give it a star!
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Say What? Terms to Know: • “Favoriting” = The Twitter equivalent
of “liking” a Tweet – give it a star!
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Poll:
What do you think “H/T” stands for in Twitterspeak?
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Terms, continued
• “H/T” (or “HT,” “h/t”) = “hat tip” (kudos!)
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Terms, continued
• Mention = tagging a user in a tweet, or sometimes directing one at them
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Terms, continued
• Notification = When someone mentions you, replies to you, follows you, or favorites one of your tweets
• Hashtag = “#” sign, followed by text
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Hashtag 101
• When a hashtag is used in enough tweets, it trends on Twitter:
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Hashtag 101 continued
Hashtags are nice because: -You can click on one to see an
entire conversation around it, by people you don’t even follow
-For branding purposes, you can see what is being said about you
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Hashtag 101 continued
Sometimes hashtags are tacked on to a tweet for humor, the punch line at the end of a joke. They’re just for fun!
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Creating a Twitter handle
• Your handle is what users use when directing @replies, mentions, DMs
• Also links to your profile page • It’s not permanent! • Must be fewer than 15 characters
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Twitter for Businesses
• Make profile, handle bio consistent • Include company website • Bio must be under 160 characters
(Don’t skip this step! Trust us!) • Maintain professional
tone, but still be personable (You are not a spam bot!)
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Twitter for individuals • Use full name as your handle • Include LinkedIn account or other
relevant link (blog, website) • Feel free to be personable here, but
know where the line is • Consider all possible audiences
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AAMA’s Twitter bio
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AAMA’s Twitter bio
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AAMA’s Twitter bio
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A individual’s Twitter bio
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A individual’s Twitter bio
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A individual’s Twitter bio
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A individual’s Twitter bio
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Twitter Do’s and Don’ts
• DO: – Be polite and respectful – Share relevant content – Interact! Engage other users – Tweet regularly, consistently – Share others’ work – Sign up for text/email notifications – Respond in timely manner
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Twitter Do’s and Don’ts
• DON’T: – Always reply to the
same person – Overuse hashtags – Follow everyone who follows you – Tweet out same article more than once – Promote only your own work/content – Overtweet: Space out those tweets!
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Why Tweet? • Anyone can just read Twitter, but
being interactive is key: – Get you planted in people’s minds as
an in-the-know industry asset – Cultivate network of peers and
collaborators – Network between in-person meetings – Add value to the conversation, don’t
just benefit from it in background
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Twitter Lists
• List: A self-curated group of Twitter users, meant for reading-only (this is not an email listserv) – Create a list of potential customers – Create a list of competitors to see what
they’re up to – Create a list of current customers to
keep tabs on their needs
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Twitter Lists, continued
• You can add users to lists without actually following them • Check in on them when you like, w/o
them showing up in your timeline) • Follow lists created by other users
• Lists are searchable, find ones you’re into
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Create a List
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Create a List
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Create a List
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Create a List
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Create a List
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Create a List
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Create a List
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Create a List
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Create a List
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Create a List
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Let’s Try Out Twitter!
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Conclusion
• Twitter is here to stay! Embrace it – Consider using Twitter
to grow client list – Maintain engagement
with current customer base – AAMA Marketing Dept is always
available for Twitter help – Get your message out there!
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Upcoming Webinars • Week Four: Blogs and More
– Tuesday, July 29 – Meryl Williams, Communications
Coordinator – We’ll go over blogging, using video
and photos to tell a story, the new AAMA app and more.
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Questions?
• Reach out on Twitter @AAMAinfo • Contact Meryl via email
[email protected] or by calling (847) 303-5859, ext. 224