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Page 1: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

2 0 1 9

100 Years ofASSOCHAM

Page 2: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

What Did We Do

Around 220 Tweets were done over the span of 12 days

18 videos were made and published

5+ hours of live was done on the day of the event with 7500 views

10,000+ Engagements

Page 3: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

What Did We Do

2900+ followers gain in the last 12 days

We were in top 10 India trending section

We trended 3+ hours in India trends

The hashtag registered trending

Page 4: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

The Results

Page 5: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

The Results We were on India trends at

no.7

Page 6: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

The Results We got organic traction from PMO , GSS Jodhpur

and more

Page 7: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

Top Posts The associated

keywords that the hashtags saw were all

positive

We trended with 99.43 % of positive

sentiment score

Page 8: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

The Results

The hashtag reached more than 93 million

It created more than 94 million impressions

Page 9: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

Top Posts

RTs: 4.7k likes: 20.3kEngagement: 1200

Impressions: 12541likes:202 engagement: 689RTs: 161

Page 10: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

Special Mentions

Page 11: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

Special Mentions

Page 12: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

Special Mentions

Page 13: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

Special Mentions

Page 14: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

On-ground

Interactions The guests were able to interact and see real time tweets about #100YearsOfASSOCHAM

Page 15: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

Organic Mentions

• Prime Minister’s Office• PM Narendra Modi• Union Minister Nirmala Sitharaman• Union Minister Piyush Goyal• Office of Piyush Goyal• Union Minister Ravi Shankar Prasad• Office of Ravi Shankar Prasad• Union Minister Dr Harshvardhan• Union Minister Smriti Irani• Union Minister Nitin Gadkari• PIB• MIB• Ministry of WCD• Ministry of Skill Development• Ministry of Electronics and IT• World Bank India• Ministry of Finance and Corporate

Affairs• Welspun Group

• NITI Aayog• Jairam Thakur, CM of Himachal Pradesh• Vedanta Resources Limited• Anil Agarwal, Chairman, Vedanta Resources Limited• NSDC India• Saroj Pandey, MP• Pabhu Chawla, Editor, New India Express• AIR News• CNBC TV 18• Amar Ujala• JSW Group• Zee Business• DD News• Money Control• Times Now• DD News Gujarati• Punjab Kesari• BW Business World

Page 16: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

What Did We Do

98 posts were done over the span of 10 days

18 videos were made and published

1,90,000+ Engagements

We gained 23000+ likes/followers

Page 17: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

The Results

Page 18: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

Top

Posts

Page 19: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

Top

Posts

Page 20: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

Top

Posts

Page 21: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

What Did We Do

We gained more over 50 followers

Reached 554 accounts

Garnered 6000+ impressions

Page 22: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

The results

Page 23: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

What Did We Do

We gained more over 700 unique visitors

Reached 540 new followers

Garnered 19000+ impressions

Page 24: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

Ad performance

Campaign Type Money Committed Achieved Overachieved by

TWITTER

Followers campaignTweets to be promoted to gain interest-based followers.

INR 1,70,000 1100 – 1275 followers on Twitter

2450 192%

FACEBOOK

Page likes campaignPage to be promoted to gain likes.Cover pic to be updated.

INR 80,000 9600 – 12000 likes on the page

22197 170%

TOTAL INR 2,50,000 -- Achieved --

Page 25: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

Ad performance

660

23433

0

5000

10000

15000

20000

25000

11-Dec 12-Dec 13-Dec 14-Dec 15-Dec 16-Dec 17-Dec 18-Dec 19-Dec 20-Dec 21-Dec 22-Dec 23-Dec

Pag

e L

ike

s

11-Dec 23-Dec

Pagelikes 660 23433

We acquired 23,197 more-page likes after starting campaign.

2106

4968

0

1000

2000

3000

4000

5000

6000

10-Dec 11-Dec 12-Dec 13-Dec 14-Dec 15-Dec 16-Dec 17-Dec 18-Dec 19-Dec 20-Dec 21-Dec 22-Dec 23-Dec

10-Dec 23-Dec

Follower Gain 2106 4968

Follower Gain

We acquired 2,947 followers after starting campaign.

Page 26: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 27: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 28: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 29: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 30: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 31: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 32: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 33: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 34: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 35: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 36: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 37: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 38: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 39: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 40: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 41: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 42: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 43: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 44: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 45: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 46: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 47: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 48: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 49: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 50: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 51: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 52: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 53: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 54: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 55: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 56: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 57: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 58: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 59: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 60: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 61: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 62: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 63: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 64: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 65: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 66: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 67: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 68: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 69: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 70: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 71: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

#100YearsOfASSOCHAM

Page 72: 100 Years of ASSOCHAM Years of ASSOCHAM...TWITTER Followers campaign Tweets to be promoted to gain interest-based followers. INR 1,70,000 1100 –1275 followers on Twitter 2450 192%

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