twitter best practices
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Twitter Best Practices. Paul Gillin. Author: The New Influencers Secrets of Social Media Marketing Social Marketing to the Business Customer. Twitter is a. Microblog Service. It is the simplest form of blog. But in simplicity there is often great power. L ike Fishing a Stream. - PowerPoint PPT PresentationTRANSCRIPT
Twitter Best Practices
Paul Gillin
Author:
The New Influencers
Secrets of Social Media Marketing
Social Marketing to the Business Customer
Twitter is a
Microblog ServiceIt is the simplest form of blog. But in simplicity there is often great power.
Click to edit Master title styleLike Fishing a Stream
It’s a constant flow of information that yields continual discovery
Click to edit Master title styleGetting Started
• Sign up• Create personal and business accounts; keep
names short!• If tweeting for business, choose username linked to
business (i.e. “@MeganSport”)
• Fill out that profile• 160 characters; choose ‘em wisely!• Use keywords• Link to an “About” page on your site• Include photo or logo, depending on intended use
• Change the default background• Choose images and themes consistent with the
intended persona• Pay attention to business marketing guidelines
Click to edit Master title styleGetting Started
Choose a ReaderTwitter.com just doesn’t cut it for active usersSeesmic and Tweetdeck are popular choicesChoose a mobile clientReaders support filtering, lists, profiles, follow/unfollow, multimedia, cross-posting to other social networks, tweetshrink, URL shortening
Follow peopleStart with a small list and growFollow your friends, then find people through Twitter suggestions, Listorious and people others follow
Just Listen For a While
Tweetdeck
Click to edit Master title styleMonitor Multiple Streams
Click to edit Master title styleConsider Your Persona
• Helpful?• Funny?• Offbeat?• Sympathetic?• Snarky?• Unpredictable?
Try following some popular people , then choose a style that makes sense for you
Click to edit Master title styleBuilding Your Followers
• Follow people you admire• Comment upon and retweet their
messages• Include their Twitter name• If they follow you, thank them• Ask for advice, input• It’s occasionally OK to ask for a RT• Don’t abuse the relationship
Checking out "Facebook and Health Ads" on @WEGOHealth : http://ning.it/93dQ6z
Tweeps: I'm in front of a college journalism class. What shld these students know abt social media.
RT @tshuttleworth: This is the golden age of engagement for book publishers. - Arianna Huffington #toccon
Click to edit Master title styleBest Practices
• Tweet at least once daily• Be useful. Be helpful. Be an authority• Share links and knowledge• Look up and follow people in your field• Be focused, but deliver the occasional
surprise• Add “Follow Me on Twitter” to your
emails, web site, and other communications
• Promote a couple of people every day
Romania seeks to tax fatty fast food http://is.gd/8JS5a
16 unusual facts about the human body http://u.nu/3fpw5
4 Reasons Why Nobody Reads Your Blog http://ow.ly/19kDd #BloggingTips by @binterest
Facebook Problems Today: Photo Uploads Broken and Other Issues http://bit.ly/cuRs2n
Click to edit Master title styleDon’t…
• Flame or use abusive language• Repeat personal or confidential information• Talk about your gambling, drinking or other
after-hours exploits• Complain about clients or colleagues• Repeatedly send the same tweet
Twitter is public and searchable. People are listening!
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To refresh your memory…
Hashtags are words or phrases prefixed with the symbol # that serve as a form of metadata. They’re used on Twitter to designate a theme or category for a tweet. Multiple words may be concatenated into a single tag. For example:
#IBM is a #computer and #ITServices company
And What’s a Hash Tag?
Click to edit Master title styleWhy are Hash Tags Important?
Because…
• People follow hash tags as well as other people
• Using hash tags gets your message in front of people who aren’t following you…
• which means there’s a greater chance they will find and follow you
• You can also follow hash tags to keep up on news or topics that interest you
Click to edit Master title styleThe Joy of Hash Tags
• Find people with similar interests
• Create conversations around a brand or event
• Create structured online events• Monitor topics of interest • Discover new sources and
information• Quickly assess sentiment
Click to edit Master title styleBe Part of the Community
• Attend and organize events• Tweet from events you
attend• Participate in topical Twitter
chats• Respond to requests• Compliment people you
follow
#brandchat (Weds. @ 10) #smallbizchat (Weds. @ 7)#solorpr (Weds. @ noon)#journchat (Mon. @ 7)#blogchat (Sun. @ 8)
A great list of scheduled Twitter chats is at http://bit.ly/TwitChatSched
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• It’s a guided discussion, usually with a moderator and one or more identified speakers
• It’s held on a specified date and time, usually with a theme
• Anyone can participate• The more discussion the better• Discussions may continue for days
around topics introduced during a Twitter chat
• It’s a way to meet people who share your interests
What’s so Special About a Twitter Chat?
#Beatleschat
#Climbchat
#cloudpros
#SmallBizchat
#pr20chat
#motochat
#kitchentool
Click to edit Master title styleChats Can Be About AnythingHashtag Description Host / Moderator
#litchatMission is to connect readers with books and authors. #litchat operates open topic chat on and Wednesday, followed with author or publishing professional guest host on Fridays.
@litchat
#fantasychat A weekly chat for writers of Fantasy. Covering all topics involved in writing a fantasy novel.
@marilynmuniz @fantasy_chat
#herosjourney
Discussion of how we can use the hero's journey model to improve life and writing. This chat also has a live TV show featuring interviews with people who have used the hero's journey model in their lives and writing at SeekersJourneyTV.com.
@juliawiddop
#romancechat Weekly discussion about all things romantic in writing @theworldamongus @ObsidianMiss
#WrMattersA bi-weekly chat about writing for subject matter experts and other professionals who use the written word on a daily basis. Learn to communichate more clearly in your context and get the response and results you want.
@corpwritingpro@shakirahdawud
#YAFGA weekly discussion about YA writing, publishing, book reviews and social marketing hosted by www.YAFantasyGuide.com
@YAFantasyGuide @BrianneVillano
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#• Keep a schedule – weekly, bi-weekly or whatever works
• Use a consistent hash tag• Allow time for advance promotion• Enlist your people and participants to retweet • Keep the conversation going after the event has
ended• Tie chats to real-world events• Archive and publish – Storify is a great tool
Big list of Twitter chats at http://bit.ly/TweetChatList
Twitter Chat Success Tips
Click to edit Master title styleDiscover Lists
Click to edit Master title style
• Use appropriate hash tags• Tantalize your audience• Always be sharing• Remember the 6:3:1 rule: For
every 10 tweets:• Six should be to someone else• Three should promote your helpful
advice• One can be overtly promotional
• Schedule tweets: Weekends are great!
• Always say please & thank you!
Best Practices
Guy Kawasaki Does Twitter Right
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Paul Gillin
508-656-0734
Site: gillin.com
Blog: paulgillin.com
Twitter: pgillin
Thank You!