best social media practices: facebook, twitter, g+ and pinterest
DESCRIPTION
In the webinar presentation for Inman News, social media director Katie Lance, covered best practices for Realtors to use Facebook, Twitter, Pinterest and GooglePlus. This webinar was sponsored by Listings to Leads.TRANSCRIPT
Webinar: Best Social Media Practices: Facebook, Twitter, G+ and Pinterest
September 13, 2012
Hosted by: Katie LanceSocial Media Director, Inman News
@katielance
Sponsored by:
#BestSM
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#BestSM
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This webinar:
• Interview with Listings to LeadsBest practices to:• Engage your audience • Build community • Generate leads and create
business • Stay in touch with clients - past,
present and future• Q/A
#BestSM
Listings-to-Leads
25+ Point Property Marketing,
Lead Generation & SEO Platform for every listing!
800-788-8508 Free Trial at http://www.listingstoleads.com/inman
Best Practices & Problems:Marketing Your Listings
Listings do not generate leads
No overall organization/checklist
800-788-8508 Free Trial at http://www.listingstoleads.com/inman
The Listings-to-Leads Virtual Tour: Generate Leads
The 25+ Point Property Marketing, Lead Generation and SEO Checklist!
800-788-8508 Free Trial at http://www.listingstoleads.com/inman
800-788-8508 Free Trial at http://www.listingstoleads.com
L2L Tools send people to Your Lead Generation Points!
L2L Tools send people to Your Lead Generation Points!
800-788-8508 Free Trial at http://www.listingstoleads.com/inman
http://www.listingstoleads.com/inman/
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• Grammar is important!• Short and sweet• Punchy• Fun• Ask yourself, “What would get ME to
comment/like/share this?”
1. Are you making the MOST of EVERY Facebook post?
Are you being consistent? Can you post one status update to Facebook once a day?
#BestSM
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What happens AFTER you post?
Are you promoting your post, photo or video on Twitter?
Did you know… every post on Facebook has a unique link? Share that link on Twitter!
Are you checking back to respond to comments? Don’t post & run!
#BestSM
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Where do you get great images for your Facebook page? How about Pinterest?
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The true secret sauce to Facebook… is the action that takes place OFF your wall.
Focus 5: Every day focus on liking, commenting or sharing 5 things your friends post(s)
Cut through the noise. Create a LIST of potential and/or past clients
The true secret sauce…#BestSM
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#BestSM
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#BestSM
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Personal profile: Is your About tab updated? Do you link to your FB business page? Website, phone and email listed? Privacy settings – what is public?
Business page: About tab updated? Cover photo Utilize the schedule post feature Experiment with Facebook ads to increase likes
Little things make a difference#BestSM
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Know the rules of the road
It’s ok to tweet publicly to someone using the @ sign. Not sure about it being public? Send a DM
When you start a tweet with someone’s name – the only people who see it are the people that follow you and them!
#BestSM
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Know the rules of the road
If someone tweets you – respond! No tweet left behind!
Tweet more about others than yourself!
Don’t over think it
Be consistent
#BestSM
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The 15 minutes a day system
Every AM – before you open your email:• 1 minute: respond to tweets and DM’s• 1 minute: scan your home feed and retweet 1 tweet• 7 minutes: Open up 3 news sites you read & trust and find 3-4 articles to
tweet out. Schedule them in HootSuite to “drip out” later in the day and next day.
Lunch: • 1 minute: respond to tweets and DM’s• 1 minute: scan your home feed and retweet 1 tweetEnd of day: • 1 minute: respond to tweets and DM’s• 1 minute: scan your home feed and retweet 1 tweet• 2 minutes: Follow 10 new people
#BestSM
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#realestate#NYCRE#ICNY#agentRB#SF
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Keep it short & sweet!
#BestSM
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#BestSM
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• Link your brand website to your bio• Search engines are indexing Pinterest• Avoid pinning overly self-promotional photos/links
#BestSM
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#BestSM
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#BestSM
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#BestSM
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#BestSM
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#BestSM
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#BestSM
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#BestSM
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#BestSM
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#BestSM
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#BestSM
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Cheat Sheet
#BestSM
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Cheat Sheet
#BestSM
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Q/A - Contact me
Katie LanceFacebook.com/InmanNext@InmanNext or @KatieLance
http://www.listingstoleads.com/inman/