twitter advertising

Twitter Advertising

18/11/2013 © Copyright November 2013 Make It Rain

Twitter has now introduced its advertising product to small

and medium sized businesses.

Historically, advertising campaigns had to have a minimum spend of £5000 before a company could

advertise


Why Advertise on Twitter?


Twitter is a key medium to advertise brands especially to the mobile community

Twitter’s Advertising Products


Twitter Promoted Accounts

When you see this “Promoted” box, a brand has paid for you to see their account to encourage you to follow… either because your followers engage with them or they think you are interested in their product


Twitter Promoted Tweets

Promote tweet content from your branded channels to your followers or a wider audience including link to the brand website


Twitter Promoted Hashtags

Promote your hashtag to all of the Twitter community (not included in the new advertising offering due to the nature of the costs involved)


Twitter Audiences


Twitter’s Advertising Products

As defined by Twitter:


Get your message in front of more of the right people Create a conversation and drive marketing results Pay only when users engage — clicks on a Tweet, retweets, replies, favourites, and follows

Show me an example You can access this in the advertising section of Twitter:


Twitter can be used in conjunction with other marketing channels to support a wider campaign, to build the reach of your message and to ensure you don’t ignore a key digital touchpoint.

How does this benefit my brand?

It allows you access to a different audience. With more people using smartphones, Twitter advertising on mobile is all the more important in a brand’s digital strategy.


Ok, what do we need?

A Twitter company page. A campaign idea, offer, message. Embedded tracking into URL

1

2

3

4


Ok, got it, what is next?

Please contact your account team at Make It Rain for more details. Lauren Stewart Senior Campaign Manager SEO & Social Media

0207 107 2365 [email protected]


twitter advertising

Marketing

twitter community

advertising section

twitter company page

new advertising

advertising campaigns

wider campaign

promoted box

campaign idea