twitter 101 for artists
TRANSCRIPT
![Page 1: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/1.jpg)
The SVA Office of Career Development Presents:
Twitter 101 for Artists
June 20, 2013#svasm
@suzannemozes
![Page 2: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/2.jpg)
Also Known As …
Wickedly Creative and
Intelligent Peoplewho
Feel like Luddites
![Page 3: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/3.jpg)
Where did this info come from?
I give thanks and gratitude for using content from:• @sree, http://sree.net• @stevebuttry, http://stevebuttry.wordpress.com• Pew Research Institute• Mediabistro.com• 99u.com• Emptyeasel.com • @mashable
![Page 4: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/4.jpg)
Introductions
• Name• Artistic Discipline• Recent success/challenge with social
media?• What would make today’s seminar a
success for you?
![Page 5: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/5.jpg)
Twitter Is …
“ Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting.”
![Page 6: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/6.jpg)
How are we defining social media?
*sharing content with people in your
network
![Page 7: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/7.jpg)
Top Four Sites for Artists
1.Behance 2. TWITTER 3. Facebook4. Linkedin
![Page 8: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/8.jpg)
What is engagement?
*Listening, joining, leading and enabling conversation
*Elevating meaningful conversation
*Responding to ideas
*Commenting in an authentic way
![Page 9: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/9.jpg)
Buzzwords
• Community• Authenticity • Meaningful
• Conversation • Exchange
• BRANDING
![Page 10: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/10.jpg)
Artistic Citizenship
*Following people you find helpful*Liking/commenting on other content in a
meaningful way*Sharing content you find helpful and
adding your own commentary*Writing notes of admiration*Reaching out and inviting others into your
network
![Page 11: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/11.jpg)
Why spend time on Twitter?
*Connects you to viewers, clients, galleries, artistic communities
*Directs you to news*Communication is changing and you
don’t want to fall behind*Stay abreast of trends*Read interesting information, blog,
reports, etc.*Learn breaking news in your field*See others’ portfolios
![Page 12: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/12.jpg)
Why actively ENGAGE on Twitter?
• Make new contacts• Write tight and compact• Showcase your portfolio• Practice Artistic Citizenship• Use it quickly• Expand your business• Showcase your expertise• Share what you’ve learned• Learn from people you
admire and respect
• Find inspiration• Sense of belonging to a
larger community• Bring eyeballs to your
portfolio/website• Earn new commissions• Job search• Add to skill set on resume• Find new trends• Create, craft, and enhance
your artistic brand
![Page 13: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/13.jpg)
Twitter Language
• Twitter (noun): Software/Platform• Tweet (noun or verb): An update• Tweeps (noun): Your followers• Retweet (noun or verb): To pass on a link or
thought (can be quote, paraphrase, starting point)
• Tweetup (noun): A physical gathering of tweeps
• Fail whale (noun): Over-capacity graphic
![Page 14: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/14.jpg)
Lingo
• RT Retweet• MT Modified Tweet• REPOST RTing yourself• HT Hat tip (saying thanks)• OH Overheard• LMK Let me know• FTW For the win• <3 Love• DM Direct Message
![Page 15: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/15.jpg)
Hashtags
• Acts like a tag on Flickr or Google• Regular hashtag - use existing hashtag if
there is one• Event hashtag - search before launching
a new hashtag (#svasm)• Breaking News• Humorous (use sparingly)
![Page 16: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/16.jpg)
Hashtags for Events
![Page 17: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/17.jpg)
Multiple Hashtags for a Single Event
![Page 18: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/18.jpg)
Hashtags
![Page 19: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/19.jpg)
Getting Started
1. Open Account2. Choose a handle (think of it as a tattoo)3. Write a succinct, honest, clear bio 4. Include Website, Portfolio, or Behance Link5. Download Twitter app to smartphone6. Follow people7. Start tweeting
![Page 20: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/20.jpg)
@hillaryclinton
![Page 21: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/21.jpg)
Writing Your Bio
• Be honest and direct• Fine to include humor• Feel free to use hashtags• Do not write “Aspiring Anything”• Succinct• Change as often as you like while retaining core profile• A branding statement• Don’t use exclamation points• Give a sense of yourself and humor• Never assume someone knows what you do
![Page 22: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/22.jpg)
Great Bios
![Page 23: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/23.jpg)
@teditorTed
![Page 24: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/24.jpg)
Great Bio
![Page 25: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/25.jpg)
@reaganart
![Page 26: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/26.jpg)
Bad Bios
• writer, reader, wolf-girl & literary editor• Friend of Zach Galifinakis• The man who works; The man who thinks; The
man who does nothing.• Napper/Writer/Obscure Reference Maker• Mayor of Newark, New Jersey• I am Alan Yentob, creative director of the BBC• Author
![Page 27: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/27.jpg)
Twitter Basics
• 140-character limit (but don’t use all 140)• Attribute (“retweet”) with RT@name• Direct-message (DM): for private
communication• Link Link Link: tinyurl, bit.ly, etc. • Hashtags (#): helps searches for tweets
![Page 28: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/28.jpg)
What makes a good Tweet?@Sree’s Social Media Success Formula:
Helpful GenerousUseful CredibleTimely BriefInformative EntertainingRelevant FunPractical Occasionally FunnyActionable
*How many attributes can you manifest in your tweet?
![Page 29: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/29.jpg)
Capitalizations
![Page 30: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/30.jpg)
The Ideal Checklist for Great Tweets
*Opinion/Commentary*Contribute to a conversationOR begin a conversation*Insight/Engagement*Choice Capitalization*Date and Time of Event*Hashtag*Image
![Page 31: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/31.jpg)
A Good Tweet Looks Like:
![Page 32: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/32.jpg)
A lousy twitter feed looks like …
![Page 33: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/33.jpg)
What should I tweet about?
• Link to a new blog post• Link to an event that you attended• Retweet a colleague with a link• Reply to someone• Tweet something insightful or funny• News in your field• A photo• What you read• Advertising(but be careful)
![Page 34: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/34.jpg)
Who do you follow?
• Who has art like yours? • Whose art to do you like?• Which galleries host art that you want to repped
by?• Are you represented by a gallery? Follow the
artists they rep.• Reading articles that cover topics that you find
interesting? Follow subjects and author.• Use Google Alerts.• Use Hashtags to focus in on important stuff.
![Page 35: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/35.jpg)
Strategies For Following• Find someone you like on Twitter and follow who they
follow • Let Twitter/who_to_follow guide you• Direct competitors• Newsmakers• Artswriters • Area Organizations • Journalists covering your field • Colleagues in other communities• Galleries/Production Houses/Magazines/Editors• Experts in your field • Current/potential customers• Family and friends
![Page 36: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/36.jpg)
What’s more important?
Who you follow or
who follows you?
![Page 37: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/37.jpg)
How do I build followers?
• Tweet often• Find & follow likeminded people• Be conversational• Live tweet events• Give more than you ask for• Be yourself• Use less than 140 characters• Add commentary to a tweet about reading• Use capitalization sparingly • Don’t overuse hashtags• Whining is disliked; upbeat sentiments are
valued
![Page 38: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/38.jpg)
Cutting Through the Noise
Given the definition of twitter (noun): A series of short, high-pitched calls or sounds.
• Lists• Develop a value-driven network• Look at favorited tweets• Follow suggestions from Twitter• Set a time limit and set an intention for
your time on twitter
![Page 39: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/39.jpg)
Twitter Apps or Add-Ons
• Tweetbeep & Tweetscan: Google alert for Twitter
• Twitpic and Instagram: sharing Photos• Vine: sharing short, looping video• TweetDeck and Hootsuite: Arrange twitter feeds,
schedule tweets, create filters• Twtpoll: poll your network • Qwitter: track who doesn’t follow you• Twitalyzer: Twitter Analytics• Twiangulate: graphing hidden networks
![Page 40: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/40.jpg)
Qwitter
![Page 41: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/41.jpg)
Time Management
• Curate your twitter feed• Integrate it into day• Tweet a few times a day• Check “mentions”• Use lists, alerts & saved searches• TweetDeck, Hootsuite• Change your media diet• Find the right time of day that your
people go to the water cooler
![Page 42: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/42.jpg)
Looking for a JobVia @mashable• Follow the industry you are interested in, and participate in communities you care about.• Don’t just retweet what others are saying; create meaningful content that people care
about. Be a thought leader.• Use Twitter as a jumping-off point to your more detailed online profiles — a personal blog or
LinkedIn profile, for example.• Many companies have job-related Twitter handles. Following those is a great way to keep
tabs on job openings, rather than searching the company's website.• Build your network before you need it; engage with people who do what you want to do.• Don’t be overly professional. Twitter is a great way to showcase your personality and talk to
people about your interests.• Don’t just use your Twitter as a means of self-promotion — be interested in what other
people are doing and engage with them. Share others' stuff before your share your own.• Actually network. Build lists for people across different disciplines. Join chats. Interact and
start conversations. Initiate discussions with people who inspire you. It’s okay to step outside of your comfort zone.
• Share content that is valuable. The more relevant contributions you make, the more others will want to continue to follow you.
![Page 43: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/43.jpg)
To Get Going
• Tweet about 10 times/day• Follow about 10 more people/day• Set up a list• Follow another list• Ask a question• Reply to tweets• Direct-message tweeps
![Page 44: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/44.jpg)
Etiquette No No’s
• Following a ton of people to get them to follow you, and if they don’t unfollowing them
• Sending template tweets• Spelling Twitter handles incorrectly• Not including a link• Releasing private information owned by someone
else• Infringing on copyrights• Reposting without giving attribution
![Page 45: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/45.jpg)
The Only Rules …
Give morethan you take.
&Always Respond
![Page 46: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/46.jpg)
Words to the Wise
• Let Twitter be a creative outlet• Make it work for you• Find pleasure in overflowing information• Find the time of day that works best for
you• Don’t be afraid to make mistakes• Set a time limit• Don’t be afraid to hype yourself and
others• Use an out-of-office message
![Page 47: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/47.jpg)
Final Advice
Don’t answer: “What am I doing?”
Answer:“What am I thinking?”
![Page 48: Twitter 101 for Artists](https://reader030.vdocuments.us/reader030/viewer/2022032700/55d4a2c8bb61eb58618b465b/html5/thumbnails/48.jpg)
Contact Me
• http://twitter/svacareerdevelopment• [email protected]• [email protected]• http://twitter/suzannemozes