twitter 101

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Carnegie Corporation of New York Twitter Presentation Adrienne Faraci @afaraci Social Media Manager, Communications

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Twitter presentation for nonprofits, communications and marketing professionals to share with their staff.

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Page 1: Twitter 101

Carnegie Corporation of New York

Twitter Presentation

Adrienne Faraci @afaraciSocial Media Manager, Communications

Page 2: Twitter 101

Carnegie Corporation of New York

Why Should We Care About Twitter

Page 3: Twitter 101

Carnegie Corporation of New York

Some News Happens on Twitter First

Page 4: Twitter 101

Carnegie Corporation of New York

Who Is on Twitter?

Page 5: Twitter 101

Carnegie Corporation of New York

Who Is on Twitter?

Page 6: Twitter 101

Carnegie Corporation of New York

How Does Carnegie Use Twitter?

• Listen

• Disseminate the work of the foundation

• Elevate the work of the grantees

• Convene grantees in a virtual space

Page 7: Twitter 101

Carnegie Corporation of New York

What Is Twitter and How Do I Use This?

Page 8: Twitter 101

Carnegie Corporation of New York

Your Twitter Home Page: What You Will See

Page 9: Twitter 101

Carnegie Corporation of New York

Your Twitter Home Page: What Others Will See When They View You

Page 10: Twitter 101

Carnegie Corporation of New York

Setting Up Your Profile: Your Profile and Header Photo

Page 11: Twitter 101

Carnegie Corporation of New York

Your Profile Bio

Page 12: Twitter 101

Carnegie Corporation of New York

Your Profile Bio

Page 13: Twitter 101

Carnegie Corporation of New York

What Makes a Good Social Media Citizen?

Page 14: Twitter 101

Carnegie Corporation of New York

The Anatomy of a Tweet

Page 15: Twitter 101

Carnegie Corporation of New York

Twitter Terms

• Reply

Page 16: Twitter 101

Carnegie Corporation of New York

Twitter Terms

• Retweet

Page 17: Twitter 101

Carnegie Corporation of New York

Twitter Terms

• Modified Tweet

Page 18: Twitter 101

Carnegie Corporation of New York

Twitter Terms

• Favorite

Page 19: Twitter 101

Carnegie Corporation of New York

Twitter Terms

• Direct Message

Page 20: Twitter 101

Carnegie Corporation of New York

Twitter Terms

• Follow Friday

Page 21: Twitter 101

Carnegie Corporation of New York

Twitter Terms

• HT: Heard Through or Hat Tip

Page 22: Twitter 101

Carnegie Corporation of New York

How to Build Followers

• Be informative

• Timely

• Provide good content

• Be positive

Page 23: Twitter 101

Carnegie Corporation of New York

How to Make Twitter Effective for You

Page 24: Twitter 101

Carnegie Corporation of New York

How to Make Twitter Effective for You

Page 25: Twitter 101

Carnegie Corporation of New York

How to Make Twitter Effective for You

Page 26: Twitter 101

Carnegie Corporation of New York

How to Make Twitter Effective for You

Page 27: Twitter 101

Carnegie Corporation of New York

When Tweet Happens

• CSIS and Amnesty International

Page 28: Twitter 101

Carnegie Corporation of New York

When Tweet Happens

• New York Police Department

Page 29: Twitter 101

Carnegie Corporation of New York

FOLLOW CARNEGIE!!!

• @CarnegieCorp