twiplomacy 2013: how international organisations tweet
DESCRIPTION
Burson-Marsteller's latest edition of its “Twiplomacy” study looks specifically at international organisations and their leaders on Twitter. The study shows that all leading international organisations have a Twitter account, and half of their leaders have active personal accounts on the social network.TRANSCRIPT
twiplomacy.com
Tweeting SinceYEAR INTERNATIONAL ORGANISATIONS SIGNED UP TO TWITTER
22007
12
2008
47
2009
17
2010
16
2011
5
2012
Greenpeace was the first international organisation to sign up to Twitter on 4 April 2007. In 2009, 47 percent of the international organisations we looked at joined Twitter.
Data was gathered on 1 November 2013 using Twitonomy.com. For the full report go to twiplomacy.com and follow @Twiplomacy on Twitter for daily updates.
Most Conversational International Organisations PERCENTAGE OF @REPLIES
37% 35% 32% 18% 16%
@eurocontrol
EUROCONTROL@imohq
International Maritime Organisation
@un
United Nations Organisation
@esa
European Space Agency
@who
The United Nations World Health Organisation
Most Active International OrganisationsAVERAGE TWEETS PER DAY
42.5 22.7 20.7 18.7 18.5
@EspacioOEI
Organización de Estados Iberoamericanos
@unfoundation
UN Foundation@unisgeneva
UN Geneva@undp
UN Development
@un
United Nations Organisation
2,226,255 1,989,1091,425,259 1,160,039
@unicef
United Nations Children's Fund
@un
United Nations Organisation
@davos
World Economic Forum
@refugees
UN Refugee Agency
@WWF
World Wide Fund for Nature
1,959,827
Most Followed International OrganisationsNUMBER OF FOLLOWERS
Most Effective International Organisations on Twitter AVERAGE NUMBER OF RETWEETS PER TWEET
@CERN
European Organisation for Nuclear Research
@unicef
United Nations Children's Fund
@un
United Nations Organisation
@WWF
World Wide Fund for Nature
@greenpeace
Greenpeace
130 100 82 69 68
Twiplomacy 2013How International Organisations Tweet