twiplomacy - how world leaders use and abuse twitter
DESCRIPTION
Examples of how head of state and government, ministers and ambassadors use Twitter. Presented at the Geneva School of Diplomacy on 24 October 2012.TRANSCRIPT
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
TwiplomacyHow world leaders are
using and abusing Twitter
Geneva School of Diplomacy 24.10.2012 @Luefkens @B_M @Twiplomacy
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
65% of all governments are on Twitter
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Getting started
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Getting started
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Getting started
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twitter exchanges
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twitter exchanges
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Creating connections
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Creating connections
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Creating connections
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Creating connections
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Creating Connections
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Creating Connections
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Creating Connections
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Creating Connections
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Quality over Quantity
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Propaganda Tool
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Policy Statements
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Policy Statements
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Political Statements
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Exchanges
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Exchanges
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Exchanges
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Exchanges
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Exchanges
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Exchanges
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Exchanges
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twiplomatic Exchanges
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweeting advice
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweeting advice
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweeting advice
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Setting the record straight
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweeting Job Ads
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Thank your Followers
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twitter Chat
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twitter Chat
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twitter Chat
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Engaging your followers
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Reaching out
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Tweeting Pictures
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Watch your language
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Making Mistakes
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Saying Sorry
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Correcting mistakes
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Oversharing
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be human
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be witty
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be funny
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be funny
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Be personal
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Seasons’ Greetings
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
On Holidays
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Taking a break
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
La la la la la
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Watching Football
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Thank YouMatthias Lüfkens, [email protected] @Luefkens