Imagine this.

Night falls. It is dark.

You’re in a car with your partner.

Side by side hugged by the comfort of

leather seats.

What next?

Starline

Here are the facts:530 million ringgit industry

4 x growth recorded in

8 years

212 million is by GSC [1]

Our harvest will be plentiful

0

2

4

6

8

10

12

>1/month

1-2/month

3-4/month

5-6/month

Frequency of cinema usage

Number Data taken from survey

Our harvest will be plentiful

0

2

4

6

8

10

12

Yes

No

Maybe

Would you go to a drive-in cinema?

Number Data taken from survey

We serve the young, the brave, and the bold

Meet our customersstudents l young adults l couples l fab people

Meet Marcus.He is an 18-year old university student.

He enjoys going to the cinema with friends.

He saves up his pocket money to watch movies.

Meet Amir.He is a 15-year old high school student.

He often goes to the cinema with his family.

His parents will pay for him.

Meet Deeliya.She is a married 25 year old lady.

She is a working adult.

She is a busy lady, but when she has time, she will

spend lavishly on entertainment.

Meet Sue.She is a 18 year old art student.

She is expressive and creative, and eager to try something new.

She is willing to pay a premium.

Facing the giantsLargest cinema chain in Malaysia – owns 40% of industry

3rd largest cinema chain-Eager for expansion

2nd largest cinema chain-Preferred choice for students

The customers have spoken!

37% 21% 10% 5% 27%

Data taken from survey

Horrible seating

TerribleFood

Screen issues OthersAudio

introducing

We bring back funTwinkleDrive is a drive-in cinema operator.We cater for those who want a better cinema

experience

Problem-free entertainment

Your car provides everything you needAudio l Comfort l Safety l Intimacy l Space

Your car, your space

solves many problems

SecurityYour carbecomesyourfortress

AudioYour carradio is farsuperior.

Air ConSet the tempas you like,no one’sstopping you.

IntimacyBe trulytogether

ComfortFamiliar,Cozy,Comforting

Hassle-free operation

Pay entry

price

Tune radio

frequency

Enjoy the

show

Strategic LocationTwinkleDrive will be located at Setia Alam. Persiaran Setia Dagang, Setia Alam, 40170

Shah Alam, Selangor

Fertile Land

Perfect for TwinkleDrive

YouthArea is a frequent hang-out place for target demographic

AccessLocation is next to a highway

SuitableWide open fields is perfect for a drive in cinema

IncomeResidentsbelong to thehigher-incomegroup

Delicious snacksPopcorn, chips, coke, whatever. We have it all.

Popcorn l chips l hotdogs l coke

Touch and WatchTwinklePass provides easy accessJust tap and go!

Everything is easier onlineFully featured online service suite

Bookings l Promotions l News l Card Reloads

Superior in every way

Pricing

RM40

Pricing considered by:

ConfectionsLand rentEquipment

Marketing costsLabour costs

Let the world knowOur marketing strategy

Accessibility l Endorsements l Advertisements

Spreading the word

celebrityendorsements

advertisementcampaign

TwinklePassaccessibility

Brothers in armsTwinkleDrive will be partnering with MBO

CinemasMBO will provide equipment, training and capital,

in exchange for 20% of ownership.

Learning the ropes

TwinkleDrive staff will be trained by MBO Cinemas.

Equipment, systems and infrastructure operations will be taught by trained

MBO staff.

Battleplan

Owner

Operations

Director

Technical Division

Division Head

Sound Department

Lighting Department

Maintenance Division

Division Head

Security Department

Cleanliness Department

General Division

Division Head

Ushering Department

Concessions Department

Public Relations

DivisionDivision HeadSocial

Media Department

Organisation focuses on flexibility and

independence

Each division has a clear and defined focus

Startup Expenses

TwinkleDrive

Sources of Capital

Owners' Investment (name and percent

ownership)

Amir (20%) USD 20,000

Amos (20%) 20,000

Ahmad (20%) 20,000

Marcus (20% 20,000

Total Investment USD 80,000

Bank Loans

Maybank SME Loans 500000

Bank 2 -

Bank 3 -

Bank 4 -

Total Bank Loans USD 500,000

Other Loans

GSC USD -

TGV -

MBO (20%) 200,000

Total Other Loans USD 200,000

How we financeTwinkleDrive will be financed for every

situation.

We are ready for anything.

Advertising and Promotional Expenses

Advertising USD 60,000

Signage -

Printing 80,000

Travel/entertainment -

Other/additional categories 2,000

Total Advertising/Promotional Expenses USD 142,000

Other Expenses

Other expense 1 USD -

Other expense 2 -

Total Other Expenses USD -

Reserve for Contingencies USD -

Working Capital USD -

Summary Statement

Sources of Capital

Owners' and other investments USD 80,000

Bank loans 500,000

Other loans 200,000

Total Source of Funds USD 780,000

Startup Expenses

Buildings/real estate USD 175,000

Leasehold improvements -

Capital equipment 196,855

Location/administration expenses 113,000

Opening inventory -

Advertising/promotional expenses 142,000

Other expenses -

Contingency fund 100,000

Working capital -

Total Startup Expenses USD 726,855

Startup Expenses

Land, Movie area rental

Rent & Related Costs USD 160,000

Construction 10,000

Remodeling 5,000

Other -

Total Buildings/Real Estate USD 175,000

Leasehold Improvements

Item 1 USD -

Item 2 -

Item 3 -

Item 4 -

Total Leasehold Improvements USD -

Capital Equipment List

Furniture USD -

Equipment 173,855

Fixtures 3,000

Machinery 20,000

Other -

Total Capital Equipment USD 196,855

Location and Admin Expenses

Rent & Related Costs

Utility deposits 2,000

Legal and accounting fees 5,000

Prepaid insurance 10,000

Pre-opening salaries 96,000

Other -

Total Location and Admin Expenses USD 113,000

Opening Inventory

Category 1 USD -

Category 2 -

Category 3 -

Category 4 -

Category 5 -

Total Inventory USD -

RM 780,000 total investment

RM 500,000 loaned from Maybank

RM 200,000 MBO’s investment

RM 80,000 owner capital

In a nutshell:

RM 175,000 used for development

RM 196,855 used for equipment

RM 113,000 location & administration

RM 142,000 marketing & PR

In a nutshell:

We will growTwinkleDrive will experience growth rates

unlike any other.

Projected excellent growth.

Our sales will excelWe project excellent growth in revenue

in 2 years.

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

9,000,000

10,000,000

Year 1 Year 2 Year 3

Projected Growth

Sales

References

Burns, C. (2013, February 12). Http://bursastocktalk.blogspot.com/2013/02/cinema-business.html. Retrieved September 9, 2014.

Kerin, R., & Hartley, S. (2007). Marketing: The core (2nd ed., pp. 186-189). Boston, Mass.: McGraw-Hill/Irwin.

McDonald, M. & Keegan, W. J. (1997). Marketing plans that work. Boston: Butterworth-Heinemann.

Barrow, C. (2007). Starting a business for dummies (2nd ed., p. 99). Hoboken, N.J. :Wiley.

http://www.independentcinemaoffice.org.uk/resources/how-to-start-a-local-cinema

How to start a local cinema. (n.d.). Retrieved September 9, 2014.

Thank you.