“How on earth do I fundraise for my Twestival Local

charity?”

Welcome and Introductions

Objectives:Basic Fundraising PrincipalsIdentify TargetsTips & TricksMarketingSummary

Basic Fundraising Principals...

Don’t be afraid to askIf you believe in the cause- others will as well.Make sure your facts are straight (Elevator Speech)Thank you goes along way. Use it often.Understand the worth of the ask.

Which charity have you chosen?Get to know your charity and their mission.

1. target your sponsors

Identify Targets/Donors

Understand your audience Who are you targeting to come to your event?

these are what the sponsors are interested in, so pick target organizations and people who sell to this kind of person OR

- Alignment of charity and donor?some companies/organisations want to be associated with the charity eg cat foot or pet shops for a cat shelter; home developers for a homeless charity; eco companies for green charities

your fundraising list

1. Develop a donation request (letter or sponsorship packet) that will serve your Twestival Local team and have everyone use it.

2. Identify the companies to target for sponsorship based on demographics, corporate interest.

3. Seek out the leading offical and giving officer to connect with for time to present your request

4. It is okay to hear “No”5. Don’t give up.

Tips & Tricks

TIPS: Sponsorships

Great Examples to take a look at: http://cornwall.twestival.com/

main sponsors paying to be in right hand barsponsors get blogged

TIP: some sponsors will pay just to have alink from your site – they want to be associated with Twestival

TIPS: things you need for the eventgoods and services that people can donate for use at the event:

venue (could they also offer part of the bar takings for the evening?)music*entertainmentPA/lighting systemfood & drinkprintingfilmingphotography

idea from Tees Twestival: scrap the DJ: Spotify + request system work with your charity to see what contacts they have, what support they already have available, and, importantly, how they prefer to receive their money/handle accounts

*

tips

TIPS: things for the raffleGreat Giveaway Ideas?

food, drink, playthings always go down wellpeople can donate services: a visit from a poet, a house clean, teaching people how to...goodies from the band, the venue, the charitywhat’s local: cinema, theatre, national park? Ask for ticketsgyms and hotels are great because there is little extra cost in donating use of high value facilities – a promotional opportunity for themrestaurants, spas, beauty salons

start with people you know – once people hear that others are giving, they will toomany council run facilities like swimming pools have allocations of tickets for charitiesstay legal – see over

tips

raffles – staying legalTickets sold in advance need a Society Lotteries or license from your local council or metropolitan borough (lots of form filling & you will need to have your raffle tickets printed)Rules vary by Country- you will not need a license for a one-off event provided that:

tickets are only be sold during the eventthere are no cash prizes to come from the ticket moneyno more than £250 is spent on the prizes (donated prizes do not counttickets must not be more than £1 each the result of the raffle must be drawn at the event.

tipstip agree in advance what will happen if committee members win raffle prizes

Tips: auction items

have some fun and be creativecould you have a brainstorm meet, and tweet your best ideas – people may help you with new ones?try running on and/or off line

local celebrity donations eg Kate Winslett’s mum’s pickles; Jordan’s bridal veil; Uri Geller’s bent spoon (they may even turn up to auction for you!)

would your local MP agree to be a slave for the day? Or go into ‘stocks’

tips

anything original – artwork, jewellery, signed books pics, CDs, trip backstage at a theatre or concert, tour of local radio or TV station

could local sports venues offer 1-2-1 training eg tennis as a prize; football clubs may donate gear – or even send along a player

think local – magazine subs, organic food or drink deliveries

pubs, clubs, churches, local limo companies

TIPS: at the eventcan a local DJ or radio presenter MC for you for the night?could a local auction house provide an auctioneer?giveaway T-shirts – sponsorships to pay and print (don’t forget a range of sizes plus lady fits)Heads or tails - beads, lei or hats, sell for a chance to win a prize. people choose heads or tail til the last person is eliminated. you can even ask for donations on the night – you could make it fun – if we raise £50 extra the organising committee will do a rendition of ...; x will shave have their head shaved/hairy chest waxed; the band will play x (works well if you ask a heavy rock band to play a Cliff Richard song, or vice versa)

make sure that you have plans for when in the evening these things will happen

TIPS: at the eventconsider a programme for the event– can include details of the organizers, details of the charity, what’s happening, thank yous, and, of course, a plug for the money making activities at the event, and sell advertising space! Samples are up on the Twestival 09 Google GroupCan the charity be involved?

could they/someone who uses their services give a short talk?

music from Mali, a box of kittens or rescued animal, a video message, disabled artists come along and do charicatures, children singing,

marketing and publicity

if you need any posters or leaflets, someone may be prepared to design and/or print in exchange for being listed a sponsorlook at local events listingsmedia: contact local papers and radio stations. visit the Twestival Marketing team slide share for additional marketing ideas

Summary

1. Know the Rules.2. Work as a team.3. Get organized and its easy once you start. 4. Don’t be afraid of no and have fun.5. Ask for help if you need it.6. Say Thank you often.

we’re here to help...

The Twestival Fundraising team is:Alisa Gilbert @sulook <sulook@mac.com>Gradon Tripp @grodontripp <gradon@GradonTripp.com>Marc A. Pitman @marcapitman <marc@FundraisingCoach.com>

Special thanks to @ClaireatWaves for creating the first draft of slides for this presentation