tv tracking: optimise your tv campaigns in real time
TRANSCRIPT
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OPTIMISE YOUR TV CAMPAIGNS IN REAL TIME
TV TRACKING
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PROGRAMME
Introduction to AT Internet
Multiscreen: challenges
TV Tracking: detection principle
Measuring the "drive-to-web" effect
Optimising your media plan
TV Tracking is working for them
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APRIL 16, 2015
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OUR COMPANY
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AN INTERNATIONAL PRESENCE
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OUR COMPANY
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OUR CLIENTS ARE MARKET LEADERS
TRAVELE-COMMERCEFINANCE GOVERNMENTINDUSTRYMEDIA
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OUR DIGITAL ANALYTICS SOLUTION
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A POWERFUL, REAL-TIME PLATFORM
Adapts to specific needs of each sector and each
company
Puts powerful data in the hands of all decision-
makers in a company
360° analysis of digital presence & performance
across channels & devices
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TV TRACKINGWHY?
online Media TV Media
ROI
RetargetingConversions
Sources
Visits
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MEASURING THE MULTISCREENINGCHALLENGES
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THE SECOND SCREENUNDISPUTED USE
* Source: Deloitte
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THE MULTISCREENHOW CAN IT BE MEASURED?
How many
peoplecheck
the advertiser’s site?
?
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OUR SOLUTION
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TV TRACKINGHOW DOES IT WORK?
1. Measure the impact of TV ads on online KPIs
2. Enrich your media planning data
Cookie TVTWithin 5min
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TV TRACKINGWHAT CAN I DO WITH THIS SOLUTION?
Collect data
Analyze conversions
Follow returnings
Segmentation
Synchronize campaigns
Localize my visitorsImport & cross
Media Plan data
Optimize ROI of my TV campaigns
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A DECISION-MAKING TOOL
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MEASURE THE
“DRIVE-TO-WEB” EFFECT
TRAFFIC
CONVERSIONS
CUSTOM KPIs
ON
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OUR OFFER
Incrementaltraffic
Visitorsbehaviour
ROI KPI
Media plan
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GLOBAL VISION
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INCREMENTAL TRAFFIC:1ST STEP
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GO FURTHER WITH ANALYTICS DATA
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18Kexposed visits
12Kincrease
100Kunexposed visits
Bounce rate
Page views per visit
Time spent per visit
Conversion rate
EXPOSED VISITS UNEXPOSED VISITS
12.2% 20.6%
8.3 PV 8.6 PV
13 MIN 15 MIN
4.45% 3.08%
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GO FURTHER
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MULTI-DEVICE VISION
Share of visits
Bounce rate
Conversion rate
EXPOSED VISITS UNEXPOSED VISITS EXPOSED VISITS UNEXPOSED VISITS EXPOSED VISITS UNEXPOSED VISITS
82% 14% 11%75% 11% 8%
10% 20%
4.3% 2.9% 8.8% 4.2% 3.6% 3.1%
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MEDIA PLANNING & GRP DATAENRICHMENT
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MEDIA PLANNING & GRP DATAENRICHMENT
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MEDIA PLANNING & GRP DATAENRICHMENT
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MEDIA PLANNING & GRP DATAENRICHMENT
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MEDIA PLANNING & GRP DATAENRICHMENT
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TV TRACKING2ND AND 3RD PARTY DATA
TV AD DETECTION
AT INTERNET
SOLUTION
SOCIODEMO-
GRAPHIC DATA
GRP & COSTS
OTHER SOURCES
3rd PARTY DATA
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TV TRACKING
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IS WORKING FOR THEM
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RECAP
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AT INTERNET’S TV TRACKING SOLUTION
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FOLLOW US
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www.atinternet.com
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WWW.ATINTERNET.COM
LET’S TALK DATA!
Véronique COMBAUD
Product Manager