[infographic] google shopping custom labels: 10 ways to optimise your campaigns

CATEGORISE PRODUCTS BY CLICKS Do you want to focus on products which generate the most clicks? In that case, only send products that have generated at least 150 clicks over the last 7 days. Lengow is the e-commerce automation solution that helps brands and distributors improve their performance, automate their business processes and grow internationally. The Lengow platform is the key that opens the door to strong profitability and visibility for products sold by online retailers around the world on all distribution channels: marketplaces, comparison shopping engines, affiliate platforms and display/retargeting. 10 WAYS CUSTOM LABELS CAN HELP YOUR CAMPAIGNS To optimise your Google Shopping campaigns and improve your sales, use custom labels. They allow you to divide your product catalogue using values you have chosen. Up to 5 different custom labels can be used, numbered 0 through 4. Keep track of your bids by grouping together products according to advertisement group. INVEST IN YOUR INNOVATION Create an ‘innovation’ label to assign a particular bid to your new products, and see your sales take off straightaway. CONSOLIDATE TOP SALES Group together all of your ‘Top Sales’ items. For example: all of your products with a conversion rate above 15% . INCREASE YOUR ROI Create one bid for your products with strong margins, and another one for those with weak margins. HIGHLIGHT YOUR PROMOTIONS By targeting a selection of products with promotion prices, you can run a short-term ‘flash’ operation. WORK WITH THE SEASONS Display seasonal products at appropriate times: swimming costumes in the summer and tights in the winter! PREPARE YOUR DE-STOCK Gather together all of your end- of-collection products, to make clearance sales easier and to help you tackle the new season with a previously unseen collection. PLAY WITH YOUR PRICE BRACKETS Divide items according to price bracket, so that you can analyse which price ranges are the most profitable. AVAILABILITY OF AFTER-SALES SERVICE Make sure you reduce bids on items which generate lots of returning customers. Shopping ARRANGE ACCORDING TO YEAR OF RELEASE Say for example you sell car parts. Creating groups according to the year your model in question was released could prove to be a very reliable way of managing sales in line with market trends. 2014 2015 2016

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Page 1: [Infographic] Google Shopping Custom Labels: 10 ways to optimise your campaigns

CATEGORISE PRODUCTS BY CLICKS

Do you want to focus on products which generate the most clicks? In that case, only send products that have generated at least 150 clicks over the last 7 days.

Lengow is the e-commerce automation solution that helps brands and distributors improve their performance, automate their business processes and grow internationally. The Lengow platform is the key that opens the door to strong profitability and visibility for products sold by online retailers around the world on all distribution channels: marketplaces, comparison shopping engines, affiliate platforms and display/retargeting.

10 WAYS CUSTOM LABELS CAN HELP YOUR CAMPAIGNS

To optimise your Google Shopping campaigns and improve your sales, use custom labels.

They allow you to divide your product catalogue using values you have chosen.

Up to 5 different custom labels can be used, numbered 0 through 4.

Keep track of your bids by grouping together products according to advertisement group.

INVEST IN YOUR INNOVATIONCreate an ‘innovation’ label to assign a particular bid to your new products, and see your sales take off straightaway.

CONSOLIDATE TOP SALESGroup together all of your ‘Top Sales’ items. For example: all of your products with a conversion rate above 15% .

INCREASE YOUR ROICreate one bid for your products with strong

margins, and another one for those with weak margins.

HIGHLIGHTYOUR PROMOTIONS

By targeting a selection of products with promotion prices, you can run a short-term ‘flash’ operation.

WORK WITH THE SEASONSDisplay seasonal products at

appropriate times: swimming costumes in the summer and tights in the winter!

PREPAREYOUR DE-STOCK

Gather together all of your end-of-collection products, to make clearance sales easier and to help you tackle the new season with a previously unseen collection.

PLAY WITH YOUR PRICE BRACKETS

Divide items according to price bracket, so that you can analyse which price ranges are the most profitable.

AVAILABILITY OF AFTER-SALES SERVICEMake sure you reduce bids on items which generate lots of returning customers.

Shopping

ARRANGE ACCORDING TO YEAR OF RELEASE

Say for example you sell car parts. Creating groups according to the year your model in question was released could prove to be a very reliable way of managing sales in line with market trends.

2014 2015 2016

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