The setting takes place in a laundry room of the shown woman’s house and about the woman describing the automatic freshness and static control of Bounce, a dryer pad product that freshens and cleans clothes.

There is diegetic music heard in the background of Ukulele, bass guitar and guitar. As the woman says “I just stick it into my dryer and…..” We hear a building yell which then a few seconds later an explosion occurs on the left side of the house with Foley sound effects.

There is a mid-shot as he says “OLD SPICE BODY SPRAY MAKES YOU SMELL LIKE POWER!” As he says this we hear the non-diegetic sound of a revving engine. The camera cuts where he stands beside the woman, he says “It’s SO POWERFUL …..(A cutting mid-shot to Terry) IT SELLS ITSELF IN OTHER PEOPLE’S COMMERCIALS!”

A long shot is the used and Terry smells the woman and says “you smell like outdoor fresheners” she replies but is then interrupted as she says “you smell like power” Terry interrupts and the camera switches to a midshot of Terry as he says “Yeah I do” The woman tries to speak but is interrupted by Terry’s chest pumping with Foley music of an electric driller. Then a long shot and he rockets through the roof saying “POWER” The end of the ad with the diegetic flute music and dialogue is heard.

The logo SMELL is POWER is shown and a Foley metal clanking sound is heard as the Bounce product hits the 4 displayed cans which ignites them like fireworks and rockets them upwards as we see Terry Crews flying horizontally across the screen, and the ad ends with an explosion.

This advert is from lynx, advertising their new fragrance called lynx instinct. In this advert there is a caveman who isn’t very attractive to say the least, then he sprays on the product all of a sudden becomes this big macho man and all the cave girls like him. Lynx have always done original adverts, but this is quite different as it is an animation, which you wouldn’t really expect especially as the target audience for lynx is teenage boys and young men on the go. But they still get across the message that, when you put on lynx you will be seen tougher and girls will like you a lot more.

There is diegetic music heard in the background of including instruments like Guitar, drums, and bongo’s. we here Cody start singing when the girls walk accidently into a unknown part of the forest when there are men. The music creates a tension where when cavemen use the Lynx Instinct they will be in leather and get all the girls which relates to the music.

The setting was set in an island in Australia. The time was when men were first with no intelligence which made the cavemen. They have used this location because it relates to the music. This is done because it creates the illusion where men cannot chat up girls however when a stone cracked and gave birth to a deodorant the man used it which put self confidence into him.

The slogan Unleash the man leather appears at the end and shows the audience the to instinct product varieties. As this is on the music comes to an end which then the advert finishes.

This is another Lynx advert, but this time it is advertising Lynx Chocolate. It isn’t hard to understand this advert really, It starts off with a young man in his bathroom spraying himself with Lynx Chocolate then all of a sudden he turns into this chocolate man and as he walks down the street, gets on the bus goes to parties etc.

all the ladies are after him; biting his bum (as seen in the first picture), eating parts of him and breaking off his arm. This advert is very intriguing, its certainly unusual and once you’ve seen it you would remember it , they persuade us with this unusualness and it isn’t a advert that you have to think about to understand it, because as soon as you remember the chocolate man you would immediately think ‘ Oh Yeah… Lynx Chocolate’ and consider buying it.

The setting has been set in a variety of locations which include a house, inside bus, on street and many more. These locations have mainly been used because it shows the audience the character becomes a very sweet person who is irresistible to women.

The music is diegetic and the actual song is sweet touch of love by Allen Toussaint. The music and the name relates to the advert because temptation of something sweet makes everyone want to have whatever it is. The instruments include guitar, piano and the drums.

The slogan As irresistible as chocolate makes men think at home about which and how many girls they will pull with one simple deodorant which makes it an overt message.

The setting has been set in Australia on a coast line which includes forests, cliffs and the ocean. When the known character sprays it there are around thousands of women all over the world who smell it and run towards the man crossing the ocean by just swimming, running past the dangerous forest and jumping of high cliffs where all of them are in bikinis.

The music is diegetic and the type is a song which audiences will usually hear in a war film. This relates to the story plot because the women are in a mission to find where that smell is coming from.

The slogan spray more get more also relates because each time the character sprays his body with Axe more and more women come. This is an important factor because it tells the audience one little spray is enough to get all the women in the world and this shows that it will last very long.

The models in this video are viewed through a male gaze. The females in this commercial are portrayed as fetishes. They are wearing very tiny bikinis, have large breasts, and have slim figures. The male is an example of narcissism. Viewers want to be like him because they want to experience what he gets to experience. Viewers associate him with AXE and having it sprayed all over his body.

As a result, people buy it having associating it with something positive, the attraction of many beautiful females. In the end, once again, sex appeal is used to market and sell this product successfully.