tutorial: how to master google adwords custom filters
TRANSCRIPT
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How to Master Google Adwords Custom Filters Tutorial By Digital Jungle
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What can I do with Custom filters
ü Campaign Filters (Conversions, conversion value, invalid clicks)
ü Adgroup Filters (lack of impressions, lack of traffic, high cost, low conversions, Low average posiAon, specific ad groups)
ü Keyword Filters (low search volume, below first page bid, keywords excluded due to negaAves, quality score)
ü Ad text filters (approval status, ad text containing certain phrases, desAnaAon url)
ü Avoid guess work ü Target specific areas of your marke@ng ü Find weak and strong points quicker in your
campaigns
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Once you have set up a Google Adwords account and have begun tesAng campaigns, you will want to begin adding filters to find areas of improvement. This can be confusing for many of us, but don’t worry we will walk you through some helpful techniques to use that will help you gain the most from your Adword campaigns.
Google Adwords – Custom Filter Practice
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So What is the Filter function?
The filter funcAon helps you siK through data of Campaigns, Ad groups, keywords, content, and more staAsAcal figures. You can create your own custom filters and save them easily.
Simply put, you can set up the filter to see the exact details your looking for in a campaign. (e.g. Keywords that have high costs but low conversion rates.)
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How Do I Apply A Custom Filter?
Google makes this feature very easy to use: All you need to do is: 1. Login to your Google AdWords Account 2. Select the column you wish to filter (campaign, ad group, keyword or ads) 3. Click on the Filter menu which you can find siAng above your staAsAcs table 4. Click Create Filter 5. Select the parameters you would like to filter 6. When you have finished selecAng your parameters, simply click Apply. 7. Finished.
Lets try one together
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Using Custom Filter
Click on Campaign
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Using Custom Filter
Then click on Keywords
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Using Custom Filter
Then click on Filter
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Using Custom Filter The filters you can choose from are:
• Create Filter • Filter by Label • Keywords below first page bid • Good quality but low traffic keyword • All enabled keywords • All non-‐ac@ve keywords Click on Create filter
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Using Custom Filter
Now lets create our own filter with keywords. Lets choose a CTR of 5%+ and generaAng at least 1 conversion or more. Step 1 • Put CTR, >, and 5 • Then it means CTR more than 5%.
Almost done…
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Using Custom Filter
Step 2 Add one more filter by clicking Add another and add Conversion per click Input the following • Conversions (1-‐per-‐click) , > = , 1 • Then click on Apply.
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Now you can see the list of keywords that have CTR with more than 5% and have generated at least 1 conversion. Play with it and create your personalized filters!
The Results
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Now that you know how to setup filters. Experiment with your campaigns and filters to find new areas of improvement and setup new goals to improve your SEM campaigns.
Conclusion
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Still Confused? SAll having trouble opAmizing your SEM campaigns? Contact Digital Jungle Today and get your SEM campaigns opAmized. Digital Jungle offers:
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ü Partnership between SEO and SEM campaigns to capture the en@re targeted market
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Digital Jungle is a leading social influence markeAng agency specializing in
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