TUSCANY: BEAUTY FOR EVERYONE#TOSCANA OVUNQUE BELLA

A Destination Challenge For All

Alberto PeruzziniDirector of Toscana Promozione Turistica

Bruxelles, 20 June 2017

The International Year of Sustainable Tourism for Development falls in

the context of the 2030 Agenda for Sustainable Development

Tourism is included as a target in 3 of the 17 Sustainable Development Goals:

2017 International Year of Sustainable Tourism for Development

✓ SDG8 Promote sustained, inclusive and sustainable economic

growth, full and productive employment and decent work

for all

✓ SDG12 Ensure sustainable consumption and production patterns

✓ SDG14 Conserve and sustainably use the oceans, seas and marine

resources for sustainable development

Manifesto for the Promotion of Accessible TourismIn implementation of article 30 of the UN Convention on the Rights of Persons with Disabilities ratified by Italian Law n. 18 of 24/02/2009

10 articles 1 great challenge

…

Location accessibility shall not be the decisive factor when planningholidays:

it should be possible to choose a destination or tourist facility because it is where we want to go and not because it is the only accessible one.….

UNWTO Recommendations on Accessible Tourism

Definition of:✓ Disability✓ Accessible Tourism for all✓ Reasonable accommodation✓ Universal Design

«Accessible Tourism for all»: creating the conditions for a collaborativeprocess between stakeholders, which enables people with disabilities tohave access, like everyone else, to:

✓Information✓Transport✓Accommodation✓Visits ✓Participation in sports and cultural events

UNWTO Recommendations on Accessible Tourism

Accessibility as a system approach

The Tourism Accessibility Chain links locations, services and planned activities through the relationship between:

✓Tourism Destination Management ✓Tourism information and advertising✓Urban and architectural environments✓Modes of transport and stations✓Accommodation, food service and conventions✓Cultural activities✓Other tourism activities and events:

➢Excursions➢Sports ➢Green spaces and natural environments➢Beaches

Tuscany – Italian Regional Law 86/2016 Consolidated Text of the Regional Tourism System

Art. 1 Object and Purpose

The Tuscany Region… primarily acts to:

✓ Recognise the strategic role of tourism for sustainabile economic development and the promotion and enhancement of the territory;…

✓ Promote accessibility to tourism facilities and services for people with motor, sensory and intellectual disabilities, in order to make use of the Tuscan tourism heritage

Tuscany - Italian Regional Law 86/2016 Consolidated Text of the Regional Tourism System

Art. 2 Accessible Tourism

The Tuscany Region…

✓ … ensures that people with motory, sensory and intellectualdisabilities are able to make full use of all tourist services onoffer autonomously, so that they can receive the same level ofquality as other users without an increase in price. Theseguarantees are extended to guests of accommodation facilitiessuffering from temporary reduced mobility.

✓ …promotes effective collaboration between local authorities,public bodies, tourism operators, associations for people withdisabilities and social tourism organisations

Tuscany - Italian Regional Law 86/2016 Consolidated Text of the Regional Tourism System

Art. 13 Tourism promotion

…the initiatives aimed at raising awareness of and enhancing tourismresources and services, to be implemented regionally, nationally and internationally, in the framework of regional planning.

The Region

…promotes tourism through the regional agency Toscana Promozione Turistica

The Challenge for a Tourism Accessibility Chain

Toscana Promozione Turistica

✓ supports the change in policies and in business practicies;

✓ is engaged to raise awareness of the contribution of sustainable tourism for the development among public and private sector decision-makers and the public;

✓ promotes Tourism for All working with the stakeholders on where the specific access needs can be met, to let people fully participate in travel and leisure

Challenge for a Tourism Accessibility Chain

Toscana Promozione Turistica promotes the culture of the Tourism Accessibility Chain as a shared challenge:

✓ To the several areas of Tuscany in synergy with the localstakeholders

✓ To the national and international market, in synergy with theRegion of Tuscany and Fondazione Sistema Toscana

✓ For the promotion of Tuscany as an attractive and accessible tourist destination thanks to its environmental, naturalistic, food and wine and cultural offer

✓ Through the activities of the Promotional Plan and Strategic Guidelines and Objectives

Reasons for a trip for All:

Get to know

InnovateAccommodate

Strategic guidelines for promoting tourism in Tuscany

Strategic Objectives

THE THREE CORNERSTONES

OF THE 2017 STRATEGY

PRODUCTS

REASONS FOR TRAVEL

AREAS

Tuscany: a choise that people like

Tuscany is working to make its treasures accessible and to make itself a place that is chosen as a destination because people want to go there through:

✓Nature itineraries

✓Artistic itineraries

✓Multi-sensory, tactile and olfactory itineraries

✓Tactile itineraries and sensory experiences for discovering ancient knowledge

✓Tactile itineraries and sensory experiences for discovering archaeology

✓Urban trekking itineraries

✓Accessible Via Francigena

✓Tactile underwater itineraries

✓Sports itineraries

Towards Accessible Tuscany

Toscana Accessibile - Accessible Tuscany: portal for disabilities http://open.toscana.it/web/toscana-accessibile/turismo-e-ambienteSome best practice guidelines:

✓"L'arte tra le mani" (‘Art in your hands’), a project created to make museum collections accessible to people with Alzheimers with special visits at several Tuscan museums

✓The Accessit project– Itineraries of accessible heritage: the areas of Corsica, Sardinia, Liguria and coastal Tuscany (Grosseto, Livorno, Pisa, Lucca, Massa Carrara)to improve fully comprehensive cultural and physical accessibility to all of the area’s cultural and archaeological assets

✓Park Upgrade Project in the context of the Projects 70% co-financed by the Region of Tuscany within the scope of the investments promoted in 2003 – The European Year of People with Disabilities

TUSCANY Top Destination in Italy for #TourismforAll

www.turismo.intoscana.it coming soon the new www.visittuscany.com

A section on «Accessible Tourism», «Tourism Without Barriers», Tourism for All with:

✓ 1384 accommodation facilities with description pages relating to

accessibility

✓ 873 pages on the accessibility of museums, churches and monuments

✓ 224 editorial pages on itineraries, possible activities, places

✓ 13 pdf accessible tourism guides in the Download area by Handy

SuperAbile

✓ A section on «SuperAbile Tourism» and «Sea without Barriers» by Handy

SuperAbile

Towards Accessible TuscanyIF …

TRAVEL .ENJOY.

RESPECT.

TUSCANY.ENJOY.

RESPECT.PEOPLE.

Alberto PeruzziniDirector of Toscana Promozione Turistica

Thank you for your attention