What has been achieved and how?• The Turkcell Application store powered by ForumNokia was launched in October 2008

• Turkcell, Turkey’s leading mobile operator can now provide a wide range of mobile applications to a potential 35 Million customers

• As Turkcell’s trusted partner for quality applications and services, ForumNokia managed to deploy 100+ developer applications within 4 months

• Initiated the come-back of Nokia as the • Initiated the come-back of Nokia as the preferred mobile platform for developers

• The operator successfully implemented their Value Adding Service with attractive data plans, and ultimately increased their bottom line and ARPU

• Created a Win-Win scenario for all parties involved: Operators, Developers and naturally Nokia

• The portal is called “Uygulama Pazarı” which means application market in Turkish

Executive Summary

A new online application market place brings the work of Forum Nokia developers to 35 million Turkcell subscribers in Turkey

In October 2008, Forum Nokia’s EMEA Business Development team reached a significant milestone in their plans to make Forum Nokia the preferred partner for mobile developer communities & operators and confirm Nokia in the Services business.

Working with Turkcell, the leading mobile operator

Nokia Turkey: “Like Turkcell we also

think that the portal is an important tool

for us, not only for selling devices and

applications but also for retention where

the penetration is about 90% already

now…. it is a fact that now we are

dominating the Turkcell devices portfolio

”

Working with Turkcell, the leading mobile operator in Turkey, and the third biggest GSM operator in Europe based on subscriber numbers, the Forum Nokia team helped Turkcell in the creation and launch of their application market and provide their more than 35 million subscribers, a wide range of mobile applications.

(Read the full article: NewsHub Article)

Based on the success and excellent results of this project, this new business model has now been taken as a best practice and implemented with other major operators globally starting with Telenor, Orange, AT&T and Telefonica