ttg asia media kit
DESCRIPTION
TTG Asia Media KitTRANSCRIPT
RATE CARD 2OO8
� TTG ASIA RATE CARD 2OO8
Travel agents throughout Asia remain the main source of travel booking. Their role has now become more crucial as clients become overloaded with information and are jaded by quantity, not quality, information.
This is why TTG Asia strives to remain ever more relevant for travel agents throughout Asia. Every week, travel agents and suppliers, have a magazine which gives them a quality read.
TTG Asia offers a deeper insight into news and issues, broken by TTG Asia Daily News. With this twin approach, TTG Asia is the choice vehicle that gives travel trade readers in the region the complete read.
Visit www.ttgasia.com
NO Other AsiA PAcific trAvel trAde NewsPAPer cOmes clOse tO ttG AsiA.We Are A leAder In every SenSe!
ever more relevantthe heartbeat of the industry in one concise issue every week
TTG ASIA RATE CARD 2OO8 �
Travel agents and tour operators are the core providers of travel booking within Asia and this targeted group forms the majority of our readership. TTG Asia has become the optimal communications medium of the industry’s suppliers – hotels, airlines, global distribution systems (GDS), car rental companies, and NTOs.
maximise yourcommunications with ttG Asia as THe platform!
TTG ASIA – YOUR KEY TO THEREGION’S TRAVEL TRADE
TTG Asia is an excellent medium tocommunicate to the trade on:
• your product and service offerings – be it present ones, recently launched or those yet-to-be launched.
• your corporate branding and image – especially if yours have gone through make-over.
• new initiatives or developments that you want to get the industry hyped up about.
• Reinforcing your brand awareness and recall.
� TTG ASIA RATE CARD 2OO8
every issue of TTG Asia is a brilliant read!TTG ASIA KEEpS READERS INTRIGUED wITH EVERY ISSUE THROUGH AN ExcITING SpREAD Of cONTENTS AND SpEcIAL fEATURES IN 2008!
DEfINITIVE cOLUMNS
neWS u Get the news first with TTG Asia Daily News, but get the comprehensive story in the News pages of TTG Asia.
CHATrOOM u This authoritative page features commentary on the hot issue of the week as well as poignant viewpoints from our industry members.
FrOM THe TOP u An incisive and engaging interview that gives readers a glimpse of the real person behind an industry mover-and-shaker.
neWS AnAlySIS u Our editors and senior reporters dig deep into issues that impact a destination or the business.
MOney MATTerS u A new column that shows readers opportunities to make more money.
TrAInInG u Our expert trainer, Think8’s Ray Bigger, advises agents on everything from how to improve performance and operation, to career issues.
BenCHMArKS u A new column that helps various sectors of the industry benchmark their performance, through the comparative analyses of a specific area of business.
WOMAn In TrAvel u Features women leaders, a growing breed in the industry. prove in this new column
OUTBOUnd u Emerging destinations, or new ways to do old destinations, to help outbound agents satisfy the needs of the ever-changing Asian traveller.
PeOPle u The latest job movements in the travel industry.
FACe OF THe FUTUre u Features up-and-coming travel industry executives who have something to in this new column.
BeST PICKS u We highlight the best rooms and trade deals at the best properties in Asia Pacific.
DESTINATION fOcUS
TTG Asia’s destination report starts off with a strong business angle and a clear focus that questions, stimulates and provokes industry players.
Reports are beefed up with columns that gives readers trade secrets and honest feedback on new hotels and products.
exPlOrInG THe FOOdPATH u With the ever increasing number of globe trotting gourmands hunting down celebrity chefs, famous restaurants and exotic foods, this report help agents advise this new breed of travellers, featuring restaurants worth visiting as a destination in themselves.
MeAnInGFUl TrIPS u Corporate Social Responsibility is the new buzzword. We highlight the work of charities and organisations who contribute to communities within which they operate. Travellers can also learn how they can give back to the destinations they visit through these companies.
OrIGInS u TTG Asia brings back the best vignettes on strange cultural practices from around Asia Pacific.
SHOPPInG GUIde u We know where the secret streets are, and where to get the best buys and top values. Yes, and we will share them all!
TTG ASIA RATE CARD 2OO8 �
TOUr On TrIAl u TTG Asia goes undercover as tourist to suss out the best and worst aspect of the tour!
leAd STOrIeS u We detail infrastructure developments, the latest attractions, marketing strategies and more.
TrIed And TeSTed u We give our personal take on the best and worst in a featured destination, dispensing must-see, must-sell and must-avoid advice to our travel agent readers.
HOTel CHeCKS u We stay in and grade the most magnificent and mediocre rooms.
FACT FIle And TOP TrendS u We give our readers all the information they need to advise clients on their holidays.
DESTINATION fEATURES
Australia/ 20 Jun
New Zealand
Brunei 6 Jun
china 11 Jan • 28 Mar • 9 May • 20 Jun •
1 Aug • 26 Sep • 31 Oct • 5 Dec
Hong Kong 7 Mar • 6 Jun • 12 Sep • 7 Nov
India 22 feb • 25 Apr • 4 Jul • 17 Oct
Indonesia 7 Mar • 30 May • 1 Aug • 31 Oct
Indochina 26 Sep
Japan 21 Mar • 29 Aug
Korea 18 Apr
Macau 29 feb • 30 May • 3 Oct
Malaysia 8 feb • 9 May • 18 Jul • 17 Oct
Middle East 2 May • 27 Jun
Singapore 29 feb • 25 Apr • 4 Jul •
12 Sep • 21 Nov
Taiwan 15 Aug
Thailand 25 Jan • 22 feb • 4 Apr • 23 May •
27 Jun • 18 Jul • 29 Aug • 3 Oct •
21 Nov • 5 Dec
The philippines 21 Mar • 15 Aug
Vietnam 18 Apr • 7 Nov
SpEcIAL fEATURES
Back by popular demand, our reporters will continue to uncover the trends in these hot markets. As well, we are adding several more new topics, among them, Gourmet Travel and Religious Tours! • women Travel • Singles Market • Gourmet Travel • Senior Travel • Adventure Travel • Sports Tourism • Medical Travel • Luxury Travel • casino Resorts • Honeymoons & weddings
And you will still get to enjoy our evergreen favourites like Airlines, Business Travel, Serviced Apartments and Travel Distribution.
Adventure Travel 29 Aug
Airlines 8 feb • 25 Apr • 18 Jul • 3 Oct
Attractions 23 May
Beach Resorts 7 Mar • 12 Sep
Business Travel 21 Mar • 30 May • 15 Aug • 31 Oct
cruises 22 feb
family Travel 29 feb
Gourmet Travel 17 Oct
Honeymoons & weddings 6 Jun
Integrated Resort 28 Mar • 26 Sep
Luxury Travel 4 Apr • 4 Jul • 21 Nov
Medical Travel 5 Dec
Religious Tours 18 Jul
Seniors Travel 2 May
Singles Market 15 Aug
Serviced Apartments 18 Apr • 1 Aug
Spa 27 Jun
Sports Tourism 20 Jun
Travel Distribution 11 Jan • 9 May • 7 Nov
women Travel 7 Nov
Year End Special 19 Dec
NO ISSUE DATES
JANUARY fEBRUARY MARcH ApRIL 4, 18 1, 15 14 11
MAY JUNE JULY AUGUST 16 13 11, 25 8, 22
SEpTEMBER OcTOBER NOVEMBER DEcEMBER 5, 19 10, 24 14, 28 12, 26
� TTG ASIA RATE CARD 2OO8
editorial calendar 2008 DESTINATION SpEcIAL fEATURES GUIDE
JANUARY 4 No Issue
11 China Travel Distribution
18 No Issue
25 Thailand
fEBRUARY 1 No Issue
8 Malaysia Airlines
15 No Issue
22 India cruises Thailand
29 Singapore family Travel Macau
MARcH 7 Hong Kong Beach Resorts Indonesia
14 No Issue
21 Japan Business Travel Philippines
28 China Integrated Resorts
ApRIL 4 Thailand Luxury Travel
11 No Issue
18 Korea Serviced Apartments Vietnam
25 India Airlines Singapore
MAY 2 Middle East Seniors Travel
9 China Travel Distribution Malaysia
16 No Issue
23 Thailand Attractions
30 Macau Business Travel Indonesia
JUNE 6 Hong Kong Honeymoons & Brunei weddings
13 No Issue
20 China Sports Tourism Australia/ New Zealand
27 Middle East Spa Thailand
u BONUS cIRcULATION pTM PATA Travel Mart Hyderabad, India 16 - 19 Sep
u BONUS cIRcULATION IT&cMA / cTw Incentive Travel & Conventions, Meetings Asia / Corporate Travel World Central World Expo, Bangkok, Thailand 7 - 9 Oct
u BONUS cIRcULATION ITB Asia Internationale Tourisme Bôrse Singapore 22 - 23 Oct
u BONUS cIRcULATION wTM World Travel Mart London, UK 10 - 13 Nov
u BONUS cIRcULATION cITM China International Travel Mart Pudong, CHINA 20 - 23 Nov
u BONUS cIRcULATION ATf ASEAN Tourism Forum Bangkok, Thailand 18 - 26 Jan
u BONUS cIRcULATION ITB Internationale Tourismus Börse Berlin, Germany 5 - 9 Mar
u BONUS cIRcULATION IT&cM china Incentive Travel & Conventions, Meetings China Shanghai, China 8 - 11 Apr
u BONUS cIRcULATION ATM Arabian Travel Mart Dubai, UAE 6 - 9 May
u BONUS cIRcULATION ITE International Travel Expo Hong Kong 12 - 15 Jun
DESTINATION SpEcIAL fEATURES GUIDE
JULY 4 India Luxury Travel Singapore
11 No Issue
18 Thailand Airlines Malaysia Religious Tours
25 No Issue
AUGUST 1 China Serviced Apartments Indonesia
8 No Issue
15 Philippines Business Travel Taiwan Singles Market
22 No Issue
29 Thailand Adventure Travel Japan
SEpTEMBER 5 No Issue
12 Hong Kong Beach Resorts Singapore
19 No Issue
26 China Integrated Resorts Indochina
OcTOBER
3 Thailand Airlines Macau
10 No Issue
17 India Gourmet Travel Malaysia
24 No Issue
31 China Business Travel Indonesia
NOVEMBER 7 Vietnam Travel Distribution Hong Kong women Travel
14 No Issue
21 Thailand Luxury Travel Singapore
28 No Issue
DEcEMBER 5 Thailand Medical Travel China
12 No Issue
19 Year End
26 No Issue
TTG ASIA RATE CARD 2OO8 �
BY cOUNTRY
South east Asia �8.�% 11,��0 Singapore 24.9% 4,130 Brunei y Malaysia 18.5% 3,073 Thailand 11.0% 1,831 Indonesia 6.4% 1,058 Philippines 4.2% 702 Vietnam 2.5% 417 Cambodia y Laos y Myanmar 0.7% 119
north Asia 18.1% �,0�0 China y Hong Kong y Macau 15.7% 2,627 Japan 1.3% 216 Taiwan 0.7% 118 South Korea 0.4% 69
South Asia 1�.1% 1,9�� India 11.2% 1,851 Rest of South Asia 0.9% 121
Australia y new Zealand 1.�% ��8 y Others u 100% 1�,�00
BY JOB fUNcTION
Sales / Travel Consultants y �1.0% �,1�� reservations Staff
Senior Management �8.�% �,��1
Middle Management �0.�% �,�0�
Product Managers y Sales �0.0% �,��0 & Marketing Management u 100% 1�,�00
BY INDUSTRY
Travel Agents y Tour 8�.�% 1�,��� Operators y Wholesalers
Travel Suppliers 1�.�% �,9�8 • Hotels & their representatives 9.2% 1,527 • Airlines | GDS 6.1% 1,012 • National Tourist Offices (NTOs) 2.0% 332 • Car rentals | Cruise companies 0.3% 50 • Others 0.1% 17
u 100% 1�,�00
circulation: 16,600 weekly
�8.�%
18.1%1�.1%
1.�%
�8.�%
�0.�%�0.0%
�1.0%
8�.�%
1�.�%
8 TTG ASIA RATE CARD 2OO8
rates (Us$)ADVERTISING
Full Color 1x 6x 12x 24x 32x
full page 14,750 14,300 13,800 12,950 12,500
Junior page 11,300 11,000 10,600 9,950 9,600
Half page 10,800 10,500 10,100 9,500 9,200
Quarter page 6,500 6,300 6,050 5,700 5,500
Jp Spread 22,750 22,100 21,300 20,050 19,400
DpS 30,050 29,150 28,100 26,500 25,500
pREMIUM pOSITION
Full Color 1x 6x 12x 24x 32x
front page Ear Space 3,150 3,050 2,950 2,750 2,700
front page Solus 10,450 10,100 9,750 9,200 8,900
Outside Back page 16,150 15,700 15,100 14,200 13,750
centre page Spread 31,200 30,250 29,150 27,450 26,500
Black & White 1x 6x 12x 24x 32x
per cm col 84 81 77 75 71
full page 13,050 12,650 12,200 11,500 11,100
Junior page 9,600 9,300 9,000 8,450 8,150
Half page 8,600 8,350 8,050 7,550 7,300
Quarter page 4,600 4,500 4,300 4,050 3,900
Jp Spread 18,900 18,400 17,750 16,700 16,100
DpS 26,200 25,450 24,500 23,050 22,300
ADDITIONAL cHARGES
Optional Advertisement Charges:• Guaranteed Position: add 15%• Bleed: add 15%
Colour Charges:• Standard Second Colour (process): B&W rate + US$1,450• Four Colour (process): B&W rate + US$2,200• Solid / Special Second Colour: Full Colour rate + US$3,300
Standard colours available are: Cyan, Magenta, Yellow and Black (CMYK)
Goods and Services Tax (GST) in SingaporeA GST may be applicable subject to the interpretation of the Singapore Tax Law.
INSERTS2 page: US$ 6,4004 page: US$ 11,0006 page: US$ 14,8008 page: US$ 18,000
The above rates are based on the usage of 105gsm, A4 size paper. Printed copy to be supplied by client.
cREATIVE BUYSBelly Band: US$ 22,000
This rate is based on the usage of 157gsm art paper, measuring 59cm (width) x 7cm (height). Artwork to be supplied by client.
4pp Cover Wrap: US$ 48,000
This rate is based on the usage of 157gsm art paper measuring the same dimension as the publication. Artwork should include the standard TTG Asia masthead. Artwork to be supplied by client.
2pp Cover Wrap: US$ 32,000
This rate is based on the usage of 157gsm art paper measuring the same dimension as the publication. Artwork should include the standard TTG Asia masthead. Artwork to be supplied by client.
ADVERTORIAL cHARGES1 page: US$ 17,6002 page: US$ 33,0004 page: US$ 55,000
The above rates are inclusive of copy-writing, design, layout and media insertion charges.
OTHER OpTIONSOther advertising and marketing options are available on request.Do contact us for a special quote.
AGENcY cOMMISSION15% accredited on earned space rate and colour charge only. Insert charges are also agency commissionable.
TTG ASIA RATE CARD 2OO8 9
size (cm)
* For bleed advertisements, please add an additional 5mm all round.
MEcHANIcAL DATA
column Height 38.0cm
column width 1 column 4.0cm 2 columns 8.4cm 3 columns 12.8cm 4 columns 17.3cm 5 columns 21.5cm 6 columns 26.0cm
Advertising material submissionELEcTRONIc cOpY AccEpTED ONLYpREpARING YOUR ELEcTRONIc LAYOUT fILESTRIcTLY AppLE MAcINTOSH AppLIcATIONS ONLYu formats we accept • PdF preferred • JPG • Adobe - Pagemarker 6.5 • Illustrator 8.0 • Photoshop 4.0 / 5.0 • Quarkxpress - Version 4.0 / 6.1 • Traditional Chinese 3.31 / 4.0 • Macromedia - Aldus freehand version 9.0 • TIFFu file requirements • resolution - high (at least 300 dpi) • dimensions - ensure correct ad dimensions used • add additional 5mm all round for bleed advertisements • inexact size / scaling will result in compromised quality • Fonts - embed fonts used or, • include / provide fonts used with indication of application / version used • Images & Graphics - high resolution (at least 300 dpi) • CMYK colour mode • EPS / TIFF format with binary encoding (preferred)
SUBMITTING YOUR AD MATERIALSu e-submission modes • Cd-rOM • email • FTP download - please provide your FTP site access informationu proofs Advertisers are to supply press colour proof (at the correct ad size) together with the electronic layout file.u ad traffic contact Please send ad materials to: Ad Admin Department – TTG Asia TTG Asia Media pte Ltd 6RafflesQuay,#16-02Singapore048580 Tel: (65) 6395 7575 fax: (65) 6536 2972 Email: [email protected]
checklist
Did you remember to send us the following?
qTheelectroniclayoutfile qThe advertisement dimensions
qFonts,imagesand graphics used within the page layout programme
qcolour proof (at the correct ad size)
qAny other special instructions
4
4
4
4
4
Horizontal
Junior page
28.0 H x 17.3 w
Junior page Spread
28.0 H x 36.6 w
Quarter page
18.0 H x 12.8 w
Half page
Vertical
front pageEar Space
9.0 H x 6.5 w18.0 H x 26.0 w 38.0 H x 12.8 w
full page(include Outside Back page)
Text Area Trim Area*
Double page Spread(include centre page Spread)
Trim Area*Text Area
front page Solus
9.0 H x 26.0 w41.0 H x 28.2 w38.0 H x 26.0 w 41.0 H x 56.4 w38.0 H x 54.3 w
Horizontal
10 TTG ASIA RATE CARD 2OO8
TTG Asia show dailies for 2008TTG Asia’s presence at regional trade shows provides you with more opportunities to reach out to the industry.
TAKE YOUR MARKETING MESSAGES BEYOND A SINGLE TRADE SHOw
ASEAN TOURISM fORUM 2008 OffIcIAL DAILY
22 TO 25 JANUARY 2008
ucIRcULATION 12,000 for four days
uBOOKING DEADLINE 28 November 2007
uMATERIAL DEADLINE 12 December 2007
INTERNATIONALE TOURISMUS BöRSE 2008 SHOw DAILY
5 TO 7 MARcH 2008
ucIRcULATION 30,000 for three days
uBOOKING DEADLINE 21 January 2008
uMATERIAL DEADLINE 1 February 2008
TTG ASIA RATE CARD 2OO8 11
pATA TRAVEL MART 2008 OffIcIAL DAILY 17 TO 19 SEpTEMBER 2008 ucIRcULATION 9,000 for three days
uBOOKING DEADLINE 28 July 2008
uMATERIAL DEADLINE 8 August 2008
INTERNATIONAL TRADE fAIR 2008 OffIcIAL DAILY 31 OcTOBER TO 3 NOVEMBER 2008 ucIRcULATION 7,500 for three days
uBOOKING DEADLINE 15 September 2008
uMATERIAL DEADLINE 29 November 2008
cHINA INTERNATIONAL TRAVEL MART 2008 pIcTURE DAILY 20 TO 22 NOVEMBER 2008 ucIRcULATION 18,000 for three days uBOOKING DEADLINE 6 October 2008
uMATERIAL DEADLINE 17 October 2008
contact our sales team at [email protected] (��) ��9� ���� for more details!TTG ASIA’S TRADE SHOw DAILIES ARE pRESENT AT THE fOLLOwING TRAVEL TRADE EVENTS:ASEAN Tourism Forum Official Daily • Internationale Tourismus Börse • PATA Travel Mart • Taipei International Travel Fair • China International Travel Mart • Incentive Travel & Conventions, Meetings Asia • Corporate Travel World • Incentive Travel & Conventions, Meetings China • Corporate Travel & Technology World China
u AUSTRALIA KeithSandell SandellStrikeSkinnerWhippPty.Limited POBox3087 Telopea NSW2117,Australia Tel : (61-2)98732444 Mobile : (61-41)4702404 Fax : (61-2)98733555 Email : [email protected]
u INDIA DharamChand AdcomInternational 701-DeepShikha RajendraPlace NewDelhi110008,India Tel : (91-11)25767014/25760665 Fax : (91-11)25742433 Email :[email protected]
u INDONESIA PintaPanggabean AnggrekLokaH/18 BumiSerpongDamai Tangerang15318,Indonesia Tel : (62-21)5374882 Mobile : (62-811)146514 Fax : (62-21)5383729 Email : [email protected]
u JAPAN AsakoKubo PacificBusinessInc. MatsudaBuilding,2-4-6 NihonbashiKayabacho,Chuo-ku Tokyo103-0025,Japan Tel : (81-3)36616138 Fax : (81-3)36616139 Email : [email protected]
u KOREA SSSong·BJKim FirstMediaServicesCorp. Suite1235,RoyalBldg. 5,Dangju-dong Jongno-ku,Seoul,Korea Tel : (82-2)7383591 Fax : (82-2)7387970 Email : [email protected]
u MALAYSIA GeraldSaw RafflesInternationalMediaSdnBhd No.1,JalanBM1/6 TamanBukitMayangEmas 47301PetalingJaya Selangor,Malaysia Tel : (6)0192296484 Fax : (60-3)78042285 Email : [email protected]
u PHILIPPINES EduardoS.Bassig ESBMarketingServices 63LaboStreet, Sta.MesaHeights1114 QuezonCity,Philippines Tel : (63-2)7401658/7117259 Fax : (63-2)4151581 Mobile : (63)9282645675 Email :[email protected]/ [email protected]
u SRI LANKA VijithaYapa/AlbadurCader VijithaYapaAssociatesInternational AdvertisingDivision No.3,DeVosAvenue Colombo4,SriLanka Tel : (94-11)5674094 Tel/Fax : (94-11)2556600 Email : [email protected]/ [email protected]/ [email protected] TAIWAN VirginiaLee·ShirleyShen·KittyLuh SpacemarkMediaServices 2ndFloor,No.22-18, ChangAnEastRoad,Section1 Taipei,Taiwan Tel : (886–2)25222282 Fax : (886–2)25222281 Email :[email protected]
u THAILAND ChowerNarula·AnchanaNararidh WorldMediaCo.Ltd Suite40,9thFloor,RSTower 121RachadapisekRoad Dindaeng,Bangkok10400,Thailand Tel : (66-2)6412693-6 Fax : (66-2)6412697 Email : [email protected]/ [email protected]
u USA – Hawaii DebbieJoseph DestinationMarketingHawaii 3555HardingAvenue,Suite2C Honolulu,HI96816,USA Tel : (1-808)7392200 Fax : (1-808)7392201 Email : [email protected]
u UK & EUROPE DeborahDewe TTGUK CMPInformation 1stFloor,LudgateHouse 245BlackfriarsRoad LondonSE19UY,England,UK Tel : (44-20)79218025 Fax : (44-20)79218034 Email : [email protected]
u FRANCE ColinMurdoch RayLampardInternationalMedia 68BoulevardCarnot,bte.304 F-06400Cannes,France Tel : (33)494685778 Fax : (33)494685659 Mobile : (33)685452540 Email : [email protected]
u GERMANY GerritRabenstein GWPmedia-marketingGmbH Kasernenstr.67 D-40213Düsseldorf,Germany Tel : (49-211)8871069 Fax : (49-211)887971069 Email : [email protected]
u ITALY BarbaraRebora TTGItaliaSpA-IntlSalesDepartment ViaA.Nota.6-10122,Torino,Italy Tel : (39-011)4366300ext.3 Fax : (39-011)4366500 Email :[email protected] Website: www.ttgitalia.com
u SPAIN [Madrid] LuisAndrade LuisAndradePublicidadInternacional PlazaDescubridorDiegodeOrdás 1,Escalera2,2-D 28003Madrid,Spain Tel : (34-91)4416266 Fax : (34-91)4416549 Email : [email protected]
u SPAIN [Barcelona] CarlosGarcia LuisAndradePublicidadInternacionalS.L. Morales,212°G, 08029Barcelona,Spain Tel : (34-93)3635750 Fax :(34-93)4100275 Email : [email protected]
SINGAPORE
6RafflesQuay #16–02 Singapore048580 Tel : (65)63957575 (65)63957535(TTGAsia/ TTGChina) (65)63957510(TTGmice) Fax : (65)65362972
HONG KONG
33rdFloorCiticorpCentre 18WhitfieldRoad CausewayBay,HongKong Tel : (852)22377252(TTGAsia) (852)29612593(TTGChina /TTG-BTmiceChina) (852)22377174(TTGmice) Fax : (852)28060646
TTGAsiaMediaOffices
MediaRepresentativesTTGAsia
CORPORATE WEBSITEwww.ttgasiamedia.com