media kit 2021 - tatler asia group
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MEDIA KIT 2021
THE TATLER BRAND
The most coveted luxury lifestyle brand in Asia, and the leading platform to connect with Asia’s most influential
The best of power, influence and style
8 EDITIONSAcross Asia*
2.1 MILLIONMonthly Print Readers
3 MILLIONMonthly Sessions
USD$335,000Average Household Income
*Hong Kong, Taiwan, China, Singapore, Indonesia, Malaysia, Philippines, Thailand
PUBLISHER’S NOTE
“For the last 43 years, Tatler has connected Asia’s most influential communities with the goal of promoting and developing Asian identity, culture and business.
As society evolves, so does Tatler. Since early 2020, we have undergone a transformation to redefine 'society' to focus on power and influence with greater meaning and purpose, shining the light on a larger cross-section of the people, communities and industries impacting Asia.
We are committed to defining the future of luxury media by effectively engaging our communities with groundbreaking concepts, inspiring content and experiential activities they will never forget.”
Michel LamunièreChairman & CEO, Tatler Asia Group
LUXURY OUTLOOK 2021
While the global luxury market is projected to fully recover by mid-2022 due to Covid-19, certain consumer trends have emerged that brands can leverage on to continue to engage with consumers, and
emerge stronger, post-pandemic:
ASIA IN GENERAL, AND CHINA IN PARTICULAR, WILL LEAD THE GLOBAL RECOVERY
A strong V-shaped recovery led by Asia as luxury brands leverage large domestic markets
ACCELERATED SHIFT TO DIGITAL, THROUGH PLATFORMS LIKE E-COMMERCE AND SOCIAL MEDIA
HEIGHTENED ENVIRONMENTAL AND SOCIAL CONSCIOUSNESSAn increased loyalty towards brands that align with consumer values
GREATER EMPHASIS ON HEALTH, WELLNESS AND PERSONAL DEVELOPMENT
Education, wellness, health and experiences are a major focus and where much spending will be channeled
STRENGTHENED LOCAL PRIDE AND EMPHASIS ON LOCAL CONSUMPTION20-30% of HNWIs are diverting travel budgets to luxury goods domestically
Insights provided by Tatler+
OUR BRANDS
Our flagship brand for those who are shaping culture & society in Asia
A platform for the most promising millennial entrepreneurs & creatives
Sub-brands include:
For food explorers seeking dining
experiences
For enthusiasts curious about the most
influential homes
A new e-commerce platform for affluent explorers looking for
unique experiences
THE TATLER AUDIENCE
INFLUENTIALNewsmakers, trendsetters, and leading voices shaping Asian culture & society
IMPACTThey want to make a positive impact on society at large, through investments,
commitments to sustainability, and forward-thinking work
EDUCATEDThey are knowledgeable and always learning
WELL-TRAVELLEDThey travel often to enjoy and discover special experiences
W H O T H E Y A R E
W H A T T H E Y A R E L O O K I N G F O R
INSPIRATIONCulture, society, food stories as a source of creativity and conversation
DISCOVERYOf new experiences
CONNECTIONTo the people influencing society, culture, and Asian identity
AUTHENTICITYStories and experiences with meaning
AUDIENCE: SINGAPORE
39Average Age
47%Female
53%Male
35%45+ Years
55%25-45 Years
57%Female
Content affinity: Lifestyle, travel, entertainment, shopping, food & dining
10%18-24 Years
43%Male
DIGITAL
17,500Circulation
87,500Readership
REACH & ENGAGEMENT: SINGAPORE
3.02 MINSAverage time on the website
332KUnique Visitors
374KSessions
27%Monthly Audience Growth Rate
82%Yearly Projected Traffic Growth
DIGITAL
GROWTH TRENDS
60.3KFacebook Followers
25.2KInstagram Followers
SOCIAL
25.8KNewsletter Subscribers
3%Newsletter Click Through Rate
18%Newsletter Open Rate
OUR PLATFORMS: DIGITAL
What we offer:
CONTENT CREATIONWith your desired target audience, we utilise insight and
creativity to provide compelling and relevant content
VISUAL DESIGNWe create content and visuals designed to
maximise engagement across each of our channels
SOCIAL ONLY CAMPAIGNSCampaigns specifically created to engage our audience on social media
PROMOTION & DELIVERYTargeted multi-channel campaigns that reaches a desired KPI
REPORTINGAn insightful post-campaign report
OUR PLATFORMS: PRINT
What we offer:A STRONGER VISUAL IDENTITYTatler’s monthly print magazine was redesigned in March
2020, with a bold, sophisticated design through a new logo, typography and visually strong treatment
INSPIRING CONTENTRedefining “society” and featuring the most influential from a greater cross-section of communities, industries and walks
of life, Tatler’s content is more modern and relevant
TARGETED DISTRIBUTIONTatler magazine is circulated to qualified VIPs & subscribers and is distributed at key locations and events. These include 5-star hotels,
retail outlets, banks, health, fitness and beauty centres, airlines, private jets, luxury services apartments and more…
LUXURIOUS AD FORMATSMaximise awareness through ad formats specifically designed to
capture the eyes and minds of our readers and enhance luxury presence
PRINT EDITORIAL CALENDAR 2021
Our luxury and lifestyle content seeks to inspire and compel our audience to take action. Through a unique editorial lens, we create
meaning and purpose across the topics our readers want most:
JANUARYA New Beginning
FEBRUARYFamily
MARCHThe Culture Issue
APRILSpring Fashion
MAYCulture Club
JUNEThe Best Summer Ever
JULYSpontaneity
AUGUSTYouth
SEPTEMBERThe New Season
OCTOBERAsia’s Most
Influential: Style
NOVEMBERBest Of
DECEMBERPower and Purpose
Fashion, Watches, Jewellery, Travel, Automotive, Beauty,
Art, Food, Philanthropy, Wellness, Real Estate
FLAGSHIP EVENTS
One of the most anticipated events on the social calendar. Happening on October 22nd, 2021
A food festival that brings together Asia’s top chefs and mixologists to create a unique dining experience. Coming in Q4 2021
The annual event celebrating the entrepreneurs who are shaping Asia’s future. Coming in September 2021
Tatler Dining's Best Restaurants Awards champions and celebrates the very best of the food and drink scene in
Singapore. Coming in Q4 2021
OUR LATEST INITIATIVES
An initiative designed to support the F&B industry through a rewards programme
A VIP venue to host intimate luxury events including, dinners, cocktails, networking, roundtables, exhibits and product activations
A platform for female empowerment, a resource for women to become their best selves
A living embodiment of the Tatler brand, through a curated selection of premium spirits, prized bubbly and sake
BRANDED CONTENT SOLUTIONS
CONTENTOnline Articles / BespokePrint / Content Hubs / Videos /
Custom Content
What we offer:
RESEARCHAudience Survey / Audience Insights / Community
Circles
DIGITALEngagement Solutions / Webinars / Content Syndication /
EDM / Audiocast
EVENTSAwards / Conferences / Experiences / Round Tables /
Networking Cocktails
CASE STUDIES
TATLER SOLUTIONWho says that Valentine’s Day is only about romantic love? We believe
that self-care is the best form of love. For February, Tatler Singapore partnered with Chanel Fine Jewellery to create this tongue-in-cheek
video, espousing the three fundamental laws of loving thyself.
Decked in Chanel, the protagonist enjoys her me-time and a plethora of luxurious treats in the video. She goes from day to night, showcasing
the versatility of the Chanel Camélia collection, and effortlessly pairing the elegant earrings, rings and necklaces with each outfit.
CLIENT CATEGORY
Fashion & JewelleryPROMO PRODUCT
Fine Jewellery
KEY DELIVERABLE
Video + Digital contentTARGET AUDIENCE
Females with high disposable income
TATLER X CHANELCelebrating Valentine’s Day
CASE STUDIES
TATLER SOLUTIONThe holidays are about human connection. It’s about the joy of family, and about
friends who’re like family. It’s about optimism, laughter, and moments of happiness that transcend language—that sometimes can even be experienced with a
single smile (or a little blue box). It’s about small gestures with a big impact.
For the Christmas season, Tatler Singapore and Tiffany & Co explored the love and bonds between partners, siblings and even parent and child through a series of
three videos. Three high-profile families opened their doors to share with us what the season of giving, joy and hope means to them.
CLIENT CATEGORY
Fashion & JewelleryPROMO PRODUCT
T1 & High jewellery collections
KEY DELIVERABLE
Video + Digital contentTARGET AUDIENCE
Female 30’s to late 40s withhigh disposable income
TATLER X TIFFANYIn the mood of festive holidays
CASE STUDIES
TATLER SOLUTIONKanebo wanted to achieve top of mind awareness, build brand affinity and create
a community of brand ambassadors. To achieve those results, Tatler Singapore curated a phygital Tatler Talks experience via Zoom for our high-profile readers, to enable them to explore Kanebo’s exceptional skincare, primer, foundation and
the new N-Rouge make-up range.
The ladies were treated to afternoon tea, and an up-close and personal session with Singapore’s top make-up artist, Clarence Lee, who was on hand to share
about the products and his tips on the best make-up practices.
CLIENT CATEGORY
BeautyPROMO PRODUCT
Primer, Foundation & N-Rouge Makeup range
KEY DELIVERABLE
Tatler Talks, Print & Digital and EventTARGET AUDIENCE
Ladies (30’s and above)
TATLER X KANEBOBringing Out Your Inner Glow
PRINT ADVERTISING RATES & SPECIFICATIONS
Types Pages Rates (SG$) 6X 12X
Advertisements
Full Page (ROP) 1 9,930 8,930 8,350Double Page Spread (ROP) 2 19,850 17,860 16,760
Special Insertion
Outside Back 1 16,540 14,885 14,020
Inside Back 1 11,025 9,920 9,370
IFC Spread 2 25,360 22,820 21,500
1st DPS 2 24,805 22,270 20,950
2nd DPS 2 24,255 21,830 20,395
3rd DPS 2 21,210 19,955 18,745
4th DPS 2 21,280 19,080 17,970
1st Ad Facing TOC 1 10,585 9,485 8,930
2nd Ad Facing TOC 1 11,025 10,870 9,370
3rd Ad Facing TOC 1 10,185 9,590 9,040
Masthead 1 10,140 10,020 8,600
Editor’s Note 1 10,140 10,020 8,600
Ad Types
Guaranteed PositionsDepending on availability of space and subject to the following surcharges:Fixed position: 20% loadingPage facing editorial: 15% loading
Non-Standard AdvertisingRates quoted are for basic process colours(Cyan, Magenta, Yellow & Black). Rates for insert, special colours, metallic inks, gatefolds and other non-standard advertising are available from the director.
Booking DeadlineSix weeks preceding the month of publication.
Closing DeadlineFor non-prime position, closing date for all material is the first day of the month preceding the month of publication.
CancellationNo cancellation accepted after 6 weeks preceding the month ofpublication. Bookings for fixed and prime position advertisements are non-cancellable.
Ad Types Run-Of-Site (Exclude Sponsored Sections, Homepage)
DIGITAL ADVERTISING RATES & SPECIFICATIONS
Desktop Size Rates (SG$)Premium Billboard 970 (W) X 250 (H) CPM 350
Billboard 970 (W) X 250 (H) CPM 250
Large Leaderboard 970 (W) X 90 (H) CPM 180
Interscroller 1600 (W) X 800 (H) CPM 350
Half Page Ad (Persistent) 300 (W) X 600 (H) CPM 200
LREC (Persistent) 300 (W) X 250 (H) CPM 250
Floating Banner 970 (W) X 90 (H) CPM 180
Mobile
LREC 300 (W) X 250 (H) CPM 180
Full Page Banner 320 (W) X 480 (H CPM 350
Interscroller 640 (W) X 960 (H CPM 370
Leaderboard 320 (W) X 50 (H) CPM 180
Floating Banner 320 (W) X 50 (H) CPM 180
Email Marketing One-Off
Endorsed eDM (Full 25.6k Database] 8,000
eNewsletter Banner (Full 25.6k Database) 10,000
Branded Content, Advertorials Price upon request
Customised Content Packages
Write-up Advertorial Package from $9,000
* Include 1 Facebook Post
* Include 1 Instagram Story Post
Video Advertorial Package from $16,000
* Include basic video shoot and editing
* Include 1 Facebook Post
* Include 1 Instagram Story Post
MEDIA KIT 2021
For Sales & Advertising Enquiries:+65 6323 1606