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Glocal Design Giulio Ceppi Managing director Made in italy and design strategies _Milano _Buenos Aires _Tokyo www.totaltool.it

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How do you move as italian designer in a global market? Some real examples from my last consultancies

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Page 1: Tt Glocal

Glocal Design

Giulio CeppiManaging director

Made in italy and design strategies

_Milano

_Buenos Aires_Tokyo

www.totaltool.it

Page 2: Tt Glocal

Comm

unication

Visioning

Arch

itect

ure

. Brand identity

. Visual design

. Interaction design

. Trend vision

. User experience

. Edutivity

Design

. Strategy + direction

. Concept + product

. Material development

. Landscaping + building

. Interior design

. Ephemeral architecture

Our activities_Milano

_Buenos Aires_Tokyo

Page 3: Tt Glocal

Milano

Buenosaires

Progetti svoltiProgetti in corso

Tokyo

SediProjects' map_M

ilano_Buenos Aires_Tokyo

Page 4: Tt Glocal

Milano

Buenosaires

Madrid

Santiago

Barcellona

EindhovenParigi

New Delhi

Progetti svolti

Hong Kong

Progetti in corso

Tokyo

Sedi

YokoamaKobe

Malindi

Dakar

Brasilia

Canarie

New York

Atlanta

Guatemala

Bogotà

Projects' map_Milano

_Buenos Aires_Tokyo

Page 5: Tt Glocal

Milano

Buenosaires

LisbonaMadrid

Santiago

Barcellona

EindhovenParigi

Londra

Trondheim

Instambul

New Delhi

Progetti svolti

Hong KongShenzen

Melburne

Shanghai

Progetti in corso

Tokyo

Sedi

YokoamaKobe

San Paolo

Malindi

Dakar

Brasilia

Canarie

New York

Atlanta

Guatemala

Bogotà

Minneapolis Roma

Projects' map

Dubai

_Milano

_Buenos Aires_Tokyo

Page 6: Tt Glocal

A Fluid perspective

StrategyStrategy ContentsContents

_Milano

_Buenos Aires_Tokyo

CombinationsCombinations

Page 7: Tt Glocal

A Fluid perspective

StrategyStrategy ContentsContents

Food

Fashion

Furniture

_Milano

_Buenos Aires_Tokyo

CombinationsCombinations

Page 8: Tt Glocal

A Fluid perspective

StrategyStrategy ContentsContents

Food

Fashion

Furniture

_Milano

_Buenos Aires_Tokyo

CombinationsCombinations

Page 9: Tt Glocal

Autogrill Spa(ITA)

2001>today

Centrifugo

Milano

_Milano

_Buenos Aires_Tokyo

Page 10: Tt Glocal

Autogrill Spa(ITA)

2001>today

Milano

_Milano

_Buenos Aires_Tokyo

AldenteNew pasta corner

FidoParkAgility areas for dogs owners

Biker's ClubSpecial parking areas for Bikers

Page 11: Tt Glocal

Andersen windows(USA)

Rete + Centrifuga

Milano (Total Tool)

Eindhoven (Philips)

Minneapolis

Boston (Design Continuum)San Francisco(Cheskin)

1999>2003_Milano

_Buenos Aires_Tokyo

Page 12: Tt Glocal

Andersen windows(USA)

Milano (Total Tool)

Eindhoven (Philips)

Minneapolis

Boston (Design Continuum)San Francisco(Cheskin)

1999>2003_Milano

_Buenos Aires_Tokyo

Concept development Exhibit design (Atlanta, Las Vegas) Protypes

Page 13: Tt Glocal

Instituto Tecnologico de Canarias (E)

Rete + Policentrifuga

Milano

Canarie

2001>2002_Milano

_Buenos Aires_Tokyo

Page 14: Tt Glocal

Instituto Tecnologico de Canarias (E)

Milano

Canarie

2001>2002_Milano

_Buenos Aires_Tokyo

Colour research Develoment Application

Page 15: Tt Glocal

Giugiaro ArchitetturaMeditower (ITA)

Centripeto / Centrifugo bipolare

Shenzen

MilanoTorino

Madrid Roma

2006>today_Milano

_Buenos Aires_Tokyo

Page 16: Tt Glocal

Giugiaro Architettura

Shenzen

MilanoTorino

Madrid Roma

2006>today_Milano

_Buenos Aires_Tokyo

DevelopmentApproach / Methodology

Page 17: Tt Glocal

3M Di-Noc(ITA-USA)

Modello coassiale centrifugo in Europa

MilanoTorino

Madrid RomaTokyoBarcellona

Parigi

Londra

2004>Today_Milano

_Buenos Aires_Tokyo

Page 18: Tt Glocal

3M Di-Noc(ITA-USA)

MilanoTorino

Madrid Roma

TokyoBarcellona

Parigi

Londra

2004>Today_Milano

_Buenos Aires_Tokyo

Aesthetical trends New collection Event / Exhibition

Page 19: Tt Glocal

Q-free(Norway)

Coassiale radiante

Milano

Lisbona

Londra

Trondheim

Instambul

Melburne

Shanghai

Dubai

San Paolo

2006>Today_Milano

_Buenos Aires_Tokyo

Page 20: Tt Glocal

Q-free(Norway)

Milano

Lisbona

Londra

Trondheim

Instambul

Melburne

Shanghai

Dubai

San Paolo

2006>Today_Milano

_Buenos Aires_Tokyo

Urban analysis ApplicationCommunication

Page 21: Tt Glocal

_3M Italia_Albatros_Andersen windows (USA)_Archivio Disarmo_Associazione Italiana AIPE _Averna_Polistirolo Espanso_Auchan_Autogrill_Bormio 2005_BPB Italia_Campari (AR)_Cariboni illuminazione_Casa di Cura Lecco_Comune di Bormio_Comune di Mandello _Comune di Venezia_Comunit‡ del Gran San Bernardo (CH)_Comunit‡ Europea

_Edilsider_Essen (ARG)_Faraplan_Festo_Fima_Fondazione It-Jp_Galbusera Bianca_Geodan (NL)_Gruppo Norman 95_IGuzzini_Ikea System (NL)_Illy CaffèË_Interaction Design Institute_Instituto tecnologico de Canarias (E)_Leuci_Luceplan_Luxando_Mercuri Urval_More Ideas (E)

_Motorola_Mitsubishi design (JP)_NestléÈ_Nike Europe (NL)_Nissan Automotive (JP)_Oikos_Philips (NL)_Pininfarina Extra_Piquadro_Pioneer design (JP)_Pirelli Real Estate_Protti Fashiontronix_Provincia di Lecco_Q-free (N)_San Lorenzo_Sanpietro_Saporiti Italia_Silea_Stop & Go_Sony CP Laboratories (JP)

_Sveden_SVGomma_TDK_Tecnohabitat_Telefonica (AR)_Terme di Chianciano_Tensocable (AR)_Torino 2006_Trend Vicenza_Trony_Unilever_Valassi Costruzioni_Valextra_Viacom Outdoor_VLM_Yamaha Italia_Zegna

Client list_Milano

_Buenos Aires_Tokyo

Via Cappuccini, 14Milano 20122, Italyvoice +39. 02 76317571fax +39 02 [email protected]

Via Cappuccini, 14Milano 20122, Italyvoice +39. 02 76317571fax +39 02 [email protected]