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    BusinessPlan

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    Contact: Voula Konstantarakis

    Phone: (702) 596-3333

    E-mail: [email protected]

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    Table of Contents

    ExecutiveSummary.................................................................................................... 4

    Use of Funds........................................................................................................ 5

    Company Ownership........................................................................................... 5

    Company Location............................................................................................... 5

    Mission................................................................................................................. 5

    Services.................................................................................................................... 6

    Product Description.............................................................................................. 6

    Market AnalysisSummary............................................................................................ 8

    Market Segmentation........................................................................................... 9

    Market Needs..................................................................................................... 10

    Industry Analysis................................................................................................ 11

    Competitive Comparison................................................................................... 11

    Strategyand ImplementationSummary........................................................................ 13Competitive Edge............................................................................................... 13

    Marketing Strategy............................................................................................. 13

    ManagementSummary.............................................................................................. 15

    Financial Indicators................................................................................................... 16

    Appendix.................................................................................................................. 26

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    ExecutiveSummaryTsunami Body Works, LLC (also referred to as the Company) is a start-up business headquartered in

    Las Vegas, Nevada that is scheduled to begin operations in October 2010. The Company will be aunique online retailer offering a wide selection of high-quality, European-formula body care productsdesigned to help women feel beautiful, bolder, and renewed. The Company will utilize state-of-the-arttechnology to make superior products that feature all-natural ingredients. With a focus on excellentcustomer service and affordable, high-quality products, Tsunami Body Works intends to achieve a loyalcustomer base and expand its product line.

    Beauty products make up a large segment of the American consumer economy. Within that largegrouping, natural cosmetic products have become some of the highest sellers. Tsunami Body Workswill provide the highest quality natural cosmetic products, offering unique formulations that have a largeand growing need. The Company will be headquartered in Las Vegas, Nevada, one of the worldspremier tourist destinations, and will conduct the bulk of its business via the Internet. Buying productsover the Internet has become the norm in the past decade, with any type of product available and usuallyfor a reduced price. Tsunami Body Works will be able to offer customers across the country the highestquality beauty products without having to cater to a specific area of operation.

    In order to take advantage of the high-end salons and spas that accompany some of the worlds mostluxurious hotels, Tsunami Body Works will offer its line of beauty products to spas and salons in theLas Vegas area. By catering both directly to consumers and to beauty shops, Tsunami Body Works willbe able to establish and build a strong and sustainable brand image. The Company will cater directly towomen who earn mid-level salaries and are interested in salon level products that can be used in theprivacy of their own homes.

    Tsunami Body Works intends to promote its line of body and skin care products to retail salonenvironments, as well as to consumers, by launching a creative promotional campaign intended tosaturate the market with brand awareness. Specific advertising channels will include flyer distribution,use of a website, Internet marketing, networking, and television commercials. In addition, the Company

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    Use of FundsThe table below outlines the sources and uses of funding:

    Loan $150,000

    Ow ner Investment $0

    Investor $0

    Total Sources $150,000

    Start-up Expenses

    Legal $20,000

    Stationery $6,000

    Brochures $1,000

    Consultants $5,000

    Insurance $3,000

    Rent $975

    R & D $2,000

    Other $2,000

    Total Start-up Expenses $39,975

    Start-up Assets

    Working Capital $84,025

    Inventory $20,000

    Equipment $6,000

    Property $0

    Other Long-term Assets $0

    Total Start-up Assets $110,025

    Total Uses $150,000

    SO

    URCES&USES

    SOURCES OF FUNDS

    USES OF FUNDS

    Company Ownership

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    ServicesTsunami Body Works will be an online retailer offering various body care products for women. The

    Company will combine traditional European beauty formulas with modern technology to create high-quality products made from all natural ingredients. The Company will offer three unique product lines;all of which feature formulations that are designed to nourish and protect the skin, making all womenlook and feel younger, bolder, and renewed. Tsunami Body Works products are as follows:

    Tsunami Hot and Cold:

    Cellulite & Weight Loss

    o

    Tsunami Cellulite Creamo Tsunami Cold Gel

    Hand and Foot Care

    o Tsunami Foot and Nail Cream

    Lavendina:

    Body Care

    o Lavendina Body Cream

    o Lavendina Lotion

    o Lavendina Shower Gel with Scrub

    Hand and Foot Care

    o Lavendina Hand Cream

    o Lavendina Foot and Nail Cream

    Fabulous Vegas Baby:

    Body Careo Vegas Baby Body Cream

    o Vegas Baby Lotion

    V B b Sh G l ith S b

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    improving the appearance of unsightly dimpled skin.Lavendina:

    For many centuries, lavender has been used to soothe and calmthe mind and promote restful sleep. The Lavendina product linewill feature the essence of lavender to help women experienceserenity and tranquility. By combining natural ingredients andessential oils, skin will be left clean, soft, and well-hydrated afterusing Lavendina products.

    Fabulous Vegas Baby:

    The Fabulous Vegas Baby line is designed to quench and hydrateparched, damaged skin. Products will be made from finestemollient ingredients such as avocado oil, Shea butter, andgrapeseed oil. Avocado oil is rich in vitamins A, C, and E, aswell as protein and amino acids, and softens and conditions dry,flaky skin, while Shea Butter is known to reduce wrinkles andprotect skin against environmental aging. Additionally, grapeseed oil, rich in essential fatty acids, helps protect and soothedry, overworked skin.

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    Market AnalysisSummaryTsunami Body Works location in Las Vegas, Nevada (Clark County) places it in one of the worlds

    most popular tourist destinations. The Companys chosen location will maximize the businesss abilityto tap into a steady stream of consumer traffic. The following table provides the most current U.S.Census data with regard to the population growth of Clark County.

    Clark County, Nevada Population & Growth1

    Population, 2009 estimate 1,902,834Population, percent change, April 1, 2000 to July 1, 2009 38.3%Population, 2000 1,375,738

    Tsunami Body Works will primarily provide its products through Internet based sales. The Companywill also target high-end beauty salons in the city of Las Vegas as a way to build a brand image andgrow its market share. The following table provides pertinent figures for the populations of Las Vegas,the state of Nevada, and the United States as a whole. This data is provided by ESRI, a market researchfirm.2

    Full Demographic Report Las Vegas Nevada United States Side-by-side analysis

    Las Vegas NevadaUnitedStates

    2010 Total Population 580,369 2,748,294 311,212,8632015 Total Population 613,886 2,999,160 323,209,391

    2010 - 2015 Annual Rate 1.13% 1.76% 0.76%

    2010 Households 210,301 1,025,511 116,761,1402010 Average Household Size 2.72 2.65 2.59

    2010 Families 136,623 672,641 78,333,3592010 Average Family Size 3.27 3.17 3.16

    Median Household Income

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    $25,000 - $34,999 10.6% 9.7% 9.7%$35,000 - $49,999 15.8% 15.9% 15.0%

    $50,000 - $74,999 21.9% 23.3% 21.6%$75,000 - $99,999 14.4% 15.3% 14.1%

    $100,000 - $149,999 12.2% 12.8% 11.9%$150,000 - $199,999 2.5% 2.8% 3.4%$200,000 + 3.4% 3.2% 3.5%

    Average Household Income $69,210 $71,330 $70,173

    2010 Population by Age

    Total 580,372 2,748,294 311,212,863

    0 - 4 7.9% 7.3% 6.8%5 - 9 7.2% 6.8% 6.7%10 - 14 6.6% 6.4% 6.5%15 - 19 6.6% 6.5% 7.0%20 - 24 6.4% 6.4% 6.9%25 - 34 14.1% 13.9% 13.3%35 - 44 14.5% 13.9% 13.4%45 - 54 13.7% 14.4% 14.6%55 - 64 10.4% 11.8% 11.7%65 - 74 7.0% 7.3% 6.8%

    75 - 84 4.2% 4.0% 4.3%85+ 1.3% 1.4% 2.0%18+ 74.3% 75.6% 75.8%

    2010 Population by Sex

    Males 50.4% 50.3% 49.2%Females 49.6% 49.7% 50.8%

    2010 Population 25+ by Educational Attainment

    Total 378,856 1,831,539 205,370,648Less than 9th Grade 8.9% 7.1% 6.3%

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    derived from natural ingredients from the highest quality sources. The Company will place strongemphasis on this aspect of its product line. A large number of consumers are becoming aware of the

    need to purchase products that are created with the overall health of the planet in mind. The benefits ofnatural and earth-healthy products are two-fold. Natural products are better for the welfare of the planet,and are of higher-quality than their synthetic relatives.

    Tsunami Body Works line of beauty products and cosmetics will provide women with the freshest andbest natural beauty products, allowing the Companys target customers to enjoy healthy skin withoutdamaging their skin or the planet as a whole.

    Tsunami Body Works will also target its line of products to spas and salons in the Las Vegas area. LasVegas, Nevada is home to some of the worlds most luxurious hotels and spas. By pursuing local spaswith its products, the Company will tap into one of the largest and most stable consumer spendingstreams in the world. Having products available in Las Vegas spas will also help the Company buildand sustain its brand image.

    Market Needs

    According to an article provided by the online service Market Research World, demand for cosmeticshas been stagnating in developed markets such as the United States during the last five years. In aneffort to improve sales, manufacturers have capitalized on the growing consumer interest in health andwellness by investing in cosmetic products containing natural ingredients.3 By providing the finestquality of naturally-derived beauty products, Tsunami Body Works will help meet the growing need fornatural cosmetic products that is sweeping the cosmetic and beauty product industry.

    The Company will meet and address consumer needs on a second level as well, beyond just satisfying

    the needs of customers for natural based beauty products. Women of all kinds have a need for salon andspa quality beauty products outside of the salon and spa. Tsunami Body Works will provide the types ofproducts usually found only in high-end salons and spas for women around the country to take home anduse in their own bathrooms and houses. By catering its product line to both women and salons, Tsunami

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    Tsunami Body Works will sell its product line via the Internet, allowing the Company to have unlimited

    access to the entire population of the United States. The Company will primarily target women, and, asthe above chart shows women are a large percentage of the population.

    Industry AnalysisTsunami Body Works will operate within theDrugs, Proprietaries, and Sundries industry (StandardIndustrial Classification 5122). The table below shows Dun & Bradstreet data regarding theperformance of the businesses in this industry on a national, state, and local level. The Company will

    also operate in the industry subsets ofCosmetics, Perfumes, and Hair Products and Cosmetics. Industrysubset data is measured on a national scale only.4

    Industry: Drugs, Proprietaries, and Sundries (5122)

    Establishments primarily engaged in the wholesale distribution of prescription drugs, proprietary drugs, druggists'sundries, and toiletries.Market Size StatisticsEstimated number of U.S. establishments: 11,338Number of people employed in this industry: 141,603

    Total annual sales in this industry: $317.3 billionAverage number of employees per establishment: 13Average sales per establishment (unknown values are excluded from the average): $34.1 millionMarket Analysis by State and Metropolitan Area

    State/Metro No Bus. % TotalTotal

    EmployeesTotalSales

    AverageEmployees

    AverageSales

    Nevada 119 1 1,003 $122.8 million 9 $1.3 millionLas Vegas, NV 82 0.7 680 $79.6 million 9 $1.2 million

    Market Analysis by Specialty (8-digit SIC Code)

    SIC Code SIC Description No Bus. % TotalTotal

    EmployeesTotalSales

    AverageEmployees

    AverageSales

    5122-0100 Cosmetics, perfumes, and hair products 1,346 11.9 7,805 $1.6 billion 6 $1.3 M5122 0101 C ti 1 923 17 15 355 $1 8 billi 8 $1 M

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    Advantages: Sephora offers a wide range of cosmetic products in a selection of

    categories, including makeup, skincare, fragrance, bath and body, hair, tools, men, and

    natural and organic. Sephora also sells all of its products online.

    Disadvantages: Sephora offers a selection of natural and organic products, but does not

    specialize in that type of product.

    The Body Shop

    www.thebodyshop-usa.com

    Overview: The Body Shop is a cosmetics company founded in 1976 in England. There

    are currently 2,400 in 61 countries, making The Body Shop the second largest cosmeticfranchise in the world.

    Advantages: The Body Shop specializes in natural cosmetics products and is active in

    many social services and charity programs around the world.

    Disadvantages: The Body Shop sells products only in its own retail stores, and does not

    sell products to salons and spas.

    Saffron Rouge

    www.saffronrouge.com

    Overview: Saffron Rouge is the first beauty retailer in the world to focus exclusively on

    organics. Offering over 1,000 of the worlds finest organic beauty and aromatherapyproducts, Saffron Rouge is North Americas number-one online retailer of organic skincare and cosmetic products.

    Advantages: Saffron Rouge offers only products that have at least one of the organic

    body care certifications, or provide evidence that certified organic content is being used

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    Strategyand ImplementationSummaryThe European Secret to Beauty and Wellness

    Tsunami Body Works will develop a brand that encompasses quality and availability in its provision ofbody care products to the Las Vegas marketplace. To increase brand awareness, the Company hasdeveloped a memorable brand logo, as well as multiple product logos, that it will use throughout itspromotional strategy and within its various marketing materials.

    With its guiding principles established, Tsunami Body Works will send a clear message about the keybenefits of its solutions-based products, indicating its functionality beyond skin care and more towardsoverall health and vitality of the body. The Company will illustrate this message with a diversemarketing campaign involving a number of modern and conventional techniques to bolster awareness atthe street level as well as online. This approach intends to help Tsunami Body Works achieve thefollowing objectives:

    Establish a strong brand name and reputation

    Fuel growth through positive word of mouth referrals

    Earn enough revenue to expand operations

    To reach these operational benchmarks, the Company will build on its strengths and advantages asoutlined in the following section.

    Competitive EdgeTsunami Body Works intends to capitalize on its core strengths in order to establish itself as a leadingsupplier of spa and beauty products to the Las Vegas marketplace. These competitive advantages areoutlined in greater detail below.

    Unmatched customer service

    All-natural European products

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    Website: The Company will capitalize on its existing website (www.tsunamibodyworks.com) to

    generate interest in its beauty products. This website will be search engine optimized andcontain a number of features including: product information, testimonials, photo gallery,company profile, location, and list of services.

    **suggestion** Internet advertising: Tsunami Body Works will benefit from using a

    combination of Internet advertising including Cost-per-Click, Google AdWords, Tags, andbanner ads. This effort will help generate interest in the Company from the online communityand general public.

    **suggestion** Networking: As with any relationship-based business, the Company will

    benefit from participating in a number of networking opportunities that have the potential toyield new business contacts as well as nourish existing ones. Tsunami Body Works will attend avariety of events that draw substantial numbers of prospective customers. Events may includeseminars, mixers, and luncheons which provide opportunities to speak to and associate withlarger audiences. This will create a positive business environment that encourages discourse

    among the Company and its target market.

    **suggestion** Print media: Tsunami Body Works willplace ads in national print

    publications. These advertisements will include the Companys location and will also offerlimited time discounts or other promotions.

    **suggestion** Word of mouth: Word travels quickly between family members, peers, and

    colleagues who are pleased with their experiences with a particular business. The Company will

    rely on this effective and inexpensive resource to generate interest in its beauty products.According to research conducted by Forrester, there were 256 billion influence impressionsoccurring per year [in 2009]. Influence posts were numbered at 1.64 billion per year, whichaccounted for generating another 250 billion impressions In other words people are making

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    ManagementSummaryShannon Cobb, Owner

    Ms. Cobb is an entrepreneur at heart, and has devoted her entire professional career as a stylist. For thelast 25 years, she has owned and operated her salon Hair at the Lakes, performing hairdressing for adevoted, long-term clientele.

    Aleksandar Maric, Owner

    Mr. Maric is a Serbian immigrant who has spent only the last five years in the United States. Hisprofessional expertise includes providing concierge-level service among cruise lines, serving as amassage therapist for domestic and international clients.

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    Financial IndicatorsThe following table and graph illustrate the financial goals of the Company during the next three years:

    Year 1 Year 2 Year 3

    Revenue $437,427 $656,141 $885,790

    Gross Margin $368,279 $552,418 $745,764

    Operating Expenses $429,293 $498,010 $542,549

    EBITDA* ($60,614) $54,808 $203,615

    Net Prof it ($70,969) $45,698 $195,838

    Prof itability Ratios

    Gross Margin/Revenue 84% 84% 84%

    EBITDA/Revenue -14% 8% 23%

    Net Profit/Revenue -16% 7% 22%

    Debt Ratios

    Debt Ratio (Total Debt/Total Assets) 352.11% 188.71% 48.73%

    Interest Coverage Ratio -6.09 6.29 27.60Debt Service Coverage Ratio -2.23 2.02 7.49

    Net Cash Flow ($65,619) $29,941 $181,565

    Cash Balance - Ending $18,406 $48,346 $229,911

    *Earnings before interest, taxes,

    depreciation & amortization

    FINANCIALHIGHLIGHTS

    Financial Highlights

    $800,000

    $1,000,000

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    The following is a three-year revenue forecast. Direct costs include all costs which can be directly tiedto revenue and include cost of goods.

    Year 1 Year 2 Year 3

    Revenue

    Tsunami Hot 4 oz. $51,300 $76,950 $103,883

    Tsunami Hot 6 oz. $52,920 $79,380 $107,163

    Tsunami Cool 4 oz. $32,250 $48,375 $65,306

    Tsunami Cool 6 oz. $29,925 $44,888 $60,598

    Vegas Baby Body Cream 4 oz. $15,540 $23,310 $31,469

    Vegas Baby Body Cream 6 oz. $14,153 $21,229 $28,659

    Vegas Baby Body Lotion 4 oz. $10,194 $15,291 $20,643

    Vegas Baby Body Lotion 6 oz. $9,900 $14,850 $20,048

    Vegas Baby Show er Gel & Scrub 4 oz. $11,394 $17,091 $23,073

    Vegas Baby Show er Gel & Scrub 6 oz. $10,575 $15,863 $21,414

    Vegas Baby Hand Cream 2 oz. $35,970 $53,955 $72,839

    Vegas Baby Balm 4 oz. $14,394 $21,591 $29,148

    Lavendina Body Cream 4 oz. $18,720 $28,080 $37,908

    Lavendina Body Cream 6 oz. $16,349 $24,523 $33,106

    Lavendina Body Lotion 4 oz. $13,194 $19,791 $26,718

    Lavendina Body Lotion 6 oz. $12,375 $18,563 $25,059

    Lavendina Show er Gel & Scrub 4 oz. $13,380 $20,070 $27,095

    Lavendina Show er Gel & Scrub 6 oz. $12,825 $19,238 $25,971

    Lavendina Hand Cream 2 oz. $44,970 $67,455 $91,064

    Lavendina Balm 4 oz. $17,100 $25,650 $34,628

    Total Revenue $437,427 $656,141 $885,790

    Direct Cost of Revenue

    Tsunami Hot 4 oz. $7,776 $11,664 $15,746Tsunami Hot 6 oz. $8,019 $12,029 $16,238

    Tsunami Cool 4 oz. $4,830 $7,245 $9,781

    Tsunami Cool 6 oz. $4,484 $6,725 $9,079

    EVENUE

    FORECAST

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    The table below shows the units and pricing assumptions underlying the revenue forecast:

    Year 1 Year 2 Year 3

    Units

    Tsunami Hot 4 oz. 1,800 2,700 3,645

    Tsunami Hot 6 oz. 1,350 2,025 2,734

    Tsunami Cool 4 oz. 1,500 2,250 3,038

    Tsunami Cool 6 oz. 1,050 1,575 2,126

    Vegas Baby Body Cream 4 oz. 600 900 1,215

    Vegas Baby Body Cream 6 oz. 450 675 911

    Vegas Baby Body Lotion 4 oz. 600 900 1,215

    Vegas Baby Body Lotion 6 oz. 450 675 911

    Vegas Baby Show er Gel & Scrub 4 oz. 600 900 1,215

    Vegas Baby Show er Gel & Scrub 6 oz. 450 675 911

    Vegas Baby Hand Cream 2 oz. 3,000 4,500 6,075

    Vegas Baby Balm 4 oz. 600 900 1,215

    Lavendina Body Cream 4 oz. 600 900 1,215

    Lavendina Body Cream 6 oz. 450 675 911

    Lavendina Body Lotion 4 oz. 600 900 1,215

    Lavendina Body Lotion 6 oz. 450 675 911

    Lavendina Show er Gel & Scrub 4 oz. 600 900 1,215

    Lavendina Show er Gel & Scrub 6 oz. 450 675 911

    Lavendina Hand Cream 2 oz. 3,000 4,500 6,075

    Lavendina Balm 4 oz. 600 900 1,215

    Total Units 19,200 28,800 38,880

    Unit Price

    Tsunami Hot 4 oz. $28.50 $28.50 $28.50

    Tsunami Hot 6 oz. $39.20 $39.20 $39.20

    Tsunami Cool 4 oz. $21.50 $21.50 $21.50

    Tsunami Cool 6 oz. $28.50 $28.50 $28.50

    Vegas Baby Body Cream 4 oz. $25.90 $25.90 $25.90

    Vegas Baby Body Cream 6 oz. $31.45 $31.45 $31.45

    Vegas Baby Body Lotion 4 oz. $16.99 $16.99 $16.99

    Vegas Baby Body Lotion 6 oz. $22.00 $22.00 $22.00

    Vegas Baby Show er Gel & Scrub 4 oz. $18.99 $18.99 $18.99

    Vegas Baby Show er Gel & Scrub 6 oz. $23.50 $23.50 $23.50

    Vegas Baby Hand Cream 2 oz. $11.99 $11.99 $11.99

    Vegas Baby Balm 4 oz. $23.99 $23.99 $23.99

    Lavendina Body Cream 4 oz. $31.20 $31.20 $31.20

    Lavendina Body Cream 6 oz. $36.33 $36.33 $36.33UNITA

    SSUMPTIONS

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    Year 1 Revenue Monthly

    $0

    $5,000$10,000$15,000

    $20,000$25,000

    $30,000

    $35,000

    $40,000$45,000

    $50,000

    Month1

    Month2

    Month3

    Month4

    Month5

    Month6

    Month7

    Month8

    Month9

    Month10

    Month11

    Month12

    Lavendina

    Vegas Baby

    Tsunami

    Revenue By Year

    $400,000

    $500,000$600,000

    $700,000

    $800,000

    $900,000

    $1,000,000

    Lavendina

    Vegas Baby

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    The Companys personnel forecast is outlined below. Personnel wages indicate the average wage perposition and personnel costs are total wages for each position.

    Year 1 Year 2 Year 3

    Personnel Count

    Manager/Partner 2 2 2

    Director pf Operations 1 1 1

    Marketing Manager/Executive Assistant 1 1 1

    Sales 1 2 3

    Ass istant/Receptionist 0 1 1

    Total Personnel 5 7 8

    Personnel Wage

    Manager/Partner $70,000 $73,500 $77,175

    Director pf Operations $65,000 $68,250 $71,663

    Marketing Manager/Executive Assis tant $60,000 $63,000 $66,150

    Sales $0 $0 $0

    Ass istant/Receptionist $0 $23,920 $25,116

    Personnel Costs

    Manager/Partner $140,000 $147,000 $154,350

    Director pf Operations $65,000 $68,250 $71,663

    Marketing Manager/Executive Assis tant $60,000 $63,000 $66,150

    Sales $0 $0 $0

    Ass istant/Receptionist $0 $23,920 $25,116

    Total Payroll $265,000 $302,170 $317,279

    P

    ERSONNELFORECAST

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    The Company intends to deploy its funding to maximize growth and profitability. In the Profit and Losstable below, gross margin equals revenue minus direct costs. The bottom line or profit (as measured

    before and after interest, taxes, depreciation, and amortization) equals gross margin minus operatingexpenses.

    Year 1 Year 2 Year 3

    Revenue $437,427 $656,141 $885,790

    Total Cost of Revenue $69,149 $103,723 $140,026

    Gross Margin $368,279 $552,418 $745,764

    Gross Margin/Revenue 84% 84% 84%

    Expenses

    Rent $11,700 $12,300 $12,900

    Insurance $12,000 $12,600 $13,200

    Marketing $21,900 $23,000 $24,200

    Commission $43,743 $65,614 $88,579

    Utilities $15,000 $15,800 $16,600

    Phone/Internet $6,000 $6,300 $6,600

    Office Supplies $1,800 $1,900 $2,000

    Other/Misc. $12,000 $12,600 $13,200Depreciation $400 $400 $400

    Payroll Taxes & Benefits $39,750 $45,326 $47,592

    Total Personnel $265,000 $302,170 $317,279

    Total Op. Expenses $429,293 $498,010 $542,549

    Profit Before Interest and Taxes ($61,014) $54,408 $203,215

    EBITDA ($60,614) $54,808 $203,615

    Interest Expense $9,955 $8,710 $7,376

    Taxes Incurred $0 $0 $0

    Net Profit ($70,969) $45,698 $195,838

    Net Profit/Revenue -16.2% 7.0% 22.1%

    PROFORMAPROFIT&LOSS

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    The charts below demonstrate when the Company is expected to become profitable. Break-even occurs

    when revenue exceeds expenses.

    Revenue & Expenses

    Year 1 Monthly

    $0$5,000

    $10,000

    $15,000$20,000$25,000$30,000$35,000

    $40,000$45,000$50,000

    Month

    1

    Month

    2

    Month

    3

    Month

    4

    Month

    5

    Month

    6

    Month

    7

    Month

    8

    Month

    9

    Month1

    0

    Month1

    1

    Month1

    2

    Revenue

    Expenses

    Revenue & Expenses

    Years 1 to 3

    $800,000

    $900,000$1,000,000

    Revenue

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    The following depictions of the Companys projected cash flow show that the Company expects tomaintain sufficient cash balances over the three years of this plan. The pro forma cash flow table

    differs from the pro forma profit and loss (P&L) table. Pro forma cash flow is intended to representthe actual flow of cash in and out of the Company. In comparison, the revenue and expense projectionson the P&L table include non-cash items and exclude funding and investment illustrations.

    Cash Flow

    -$100,000

    -$50,000

    $0

    $50,000

    $100,000

    $150,000

    $200,000

    $250,000

    Year 1 Year 2 Year 3

    Net Cash Flow

    Cash Balance

    Year 1 Year 2 Year 3

    Cash Received

    Revenue $437,427 $656,141 $885,790

    New Current Borrow ing $0 $0 $0New Long-term Liabilities $0 $0 $0

    Sale of Other Current Assets $0 $0 $0

    Sale of Long-term Assets $0 $0 $0

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    The balance sheet below highlights the Companys projected assets, liabilities, and capital:

    Year 1 Year 2 Year 3Assets

    Current Assets

    Cash $18,406 $48,346 $229,911

    Other Current Assets $20,000 $20,000 $20,000

    Total Current Assets $38,406 $68,346 $249,911

    Long-term Assets

    Long-term Assets $6,000 $6,000 $6,000

    Accumulated Depreciation $400 $800 $1,200Total Long-term Assets $5,600 $5,200 $4,800

    Total Assets $44,006 $73,546 $254,711

    Liabilities and Capital

    Current Liabilities

    Accounts Payable $22,162 $24,461 $29,578

    Current Borrow ing $0 $0 $0

    Other Current Liabilities $0 $0 $0

    Subtotal Current Liabilities $22,162 $24,461 $29,578

    Long-term Liabilities $132,788 $114,332 $94,541

    Total Liabilities $154,950 $138,793 $124,119

    Paid-in Capital $0 $0 $0

    Retained Earnings ($39,975) ($110,944) ($65,246)

    Earnings ($70,969) $45,698 $195,838

    Total Capital ($110,944) ($65,246) $130,592

    Total Liabilities and Capital $44,006 $73,546 $254,711

    BALANCESHEET

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    The sensitivity analysis below assumes that revenues are 15% higher or lower than figures projectedearlier in this business plan:

    Year 1 Year 2 Year 3

    Revenue $503,041 $754,562 $1,018,658

    Cost of Goods $79,521 $119,281 $161,030

    Gross Margin $423,520 $635,280 $857,629

    Gross Margin/Revenue 84% 84% 84%

    Operating Expenses $429,293 $498,010 $542,549

    Net Prof it ($15,727) $128,560 $307,703Net Profit/Revenue -3% 17% 30%

    Cash Flow ($10,017) $112,841 $293,512

    Cash Balance $74,008 $186,848 $480,361

    BESTCA

    SESCENARIO

    REVENUE IS 15% GREATER THAN PROJECTED

    Year 1 Year 2 Year 3

    Revenue $371,813 $557,719 $752,921

    Cost of Goods $58,776 $88,164 $119,022

    Gross Margin $313,037 $469,555 $633,899

    Gross Margin/Revenue 84% 84% 84%

    Operating Expenses $429,293 $498,010 $542,549

    Net Prof it ($126,211) ($37,165) $83,974

    Net Prof it/Revenue -34% -7% 11%

    Cash Flow ($121,221) ($52,960) $69,617

    Cash Balance ($37,196) ($90,155) ($20,539)WO

    RSTCASESCENARIO REVENUE IS 15% LESS THAN PROJECTED

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    AppendixMonth 1 Month 2 Month 3 Month 4 Month 5 M onth 6 Month 7 Month 8 Month 9 M onth 10 Month 11 Month 12

    Personnel Count

    Manager/P artner 2 2 2 2 2 2 2 2 2 2 2 2

    Director pf Operations 1 1 1 1 1 1 1 1 1 1 1 1

    Marketing Manager/Executive Assistant 1 1 1 1 1 1 1 1 1 1 1 1

    Sales 1 1 1 1 1 1 1 1 1 1 1 1

    Assistant/Receptionist 0 0 0 0 0 0 0 0 0 0 0 0

    Total Personnel 5 5 5 5 5 5 5 5 5 5 5 5

    Personnel Wage

    Manager/P artner $5,833 $5,833 $5,833 $5,833 $5,833 $5,833 $5,833 $5,833 $5,833 $5,833 $5,833 $5,833

    Director pf Operations $5,417 $5,417 $5,417 $5,417 $5,417 $5,417 $5,417 $5,417 $5,417 $5,417 $5,417 $5,417

    M arketing M anager/Executive Assistant $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000

    Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Assistant/Receptionist $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Personnel Costs

    Manager/P artner $11,667 $11,667 $11,667 $11,667 $11,667 $11,667 $11,667 $11,667 $11,667 $11,667 $11,667 $11,667

    Director pf Operations $5,417 $5,417 $5,417 $5,417 $5,417 $5,417 $5,417 $5,417 $5,417 $5,417 $5,417 $5,417

    M arketing M anager/Executive Assistant $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000

    Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Assistant/Receptionist $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Total Payroll $22,083 $22,083 $22,083 $22,083 $22,083 $22,083 $22,083 $22,083 $22,083 $22,083 $22,083 $22,083

    PER

    SONNELFORECAST

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    Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

    Revenue

    Tsunami Hot 4 oz. $3,223 $3,384 $3,553 $3,731 $3,918 $4,113 $4,319 $4,535 $4,762 $5,000 $5,250 $5,512

    Tsunami Hot 6 oz. $3,325 $3,491 $3,666 $3,849 $4,041 $4,243 $4,455 $4,678 $4,912 $5,158 $5,416 $5,686

    Tsunami Cool 4 oz. $2,026 $2,127 $2,234 $2,345 $2,463 $2,586 $2,715 $2,851 $2,994 $3,143 $3,300 $3,465

    Tsunami Cool 6 oz. $1,880 $1,974 $2,073 $2,176 $2,285 $2,399 $2,519 $2,645 $2,778 $2,917 $3,062 $3,216Vegas Baby Body C ream 4 oz. $976 $1,025 $1,076 $1,130 $1,187 $1,246 $1,308 $1,374 $1,442 $1,515 $1,590 $1,670

    Vegas B aby B ody C ream 6 oz. $889 $934 $980 $1,029 $1,081 $1,135 $1,192 $1,251 $1,314 $1,379 $1,448 $1,521

    Vegas Baby Body Lotion 4 oz. $640 $672 $706 $741 $778 $817 $858 $901 $946 $994 $1,043 $1,095

    Vegas Baby Body Lotion 6 oz. $622 $653 $686 $720 $756 $794 $834 $875 $919 $965 $1,013 $1,064

    Vegas B aby Shower Gel & Scrub 4 oz. $716 $752 $789 $829 $870 $914 $959 $1,007 $1,058 $1,110 $1,166 $1,224

    Vegas B aby Shower Gel & Scrub 6 oz. $664 $698 $732 $769 $808 $848 $890 $935 $982 $1,031 $1,082 $1,136

    Vegas Baby Hand C ream 2 oz. $2,260 $2,373 $2,491 $2,616 $2,747 $2,884 $3,028 $3,180 $3,339 $3,506 $3,681 $3,865

    Vegas B aby B alm 4 oz. $904 $950 $997 $1,047 $1,099 $1,154 $1,212 $1,272 $1,336 $1,403 $1,473 $1,547

    Lavendina Body Cream 4 oz. $1,176 $1,235 $1,297 $1,361 $1,430 $1,501 $1,576 $1,655 $1,738 $1,825 $1,916 $2,012

    Lavendina Body Cream 6 oz. $1,027 $1,078 $1,132 $1,189 $1,248 $1,311 $1,376 $1,445 $1,517 $1,593 $1,673 $1,757

    Lavendina B ody Lotion 4 oz. $829 $870 $914 $960 $1,008 $1,058 $1,111 $1,166 $1,225 $1,286 $1,350 $1,418

    Lavendina B ody Lotion 6 oz. $777 $816 $857 $900 $945 $992 $1,042 $1,094 $1,149 $1,206 $1,266 $1,330

    Lavendina Sho wer Gel & Scrub 4 o z. $841 $883 $927 $973 $1,022 $1,073 $1,126 $1,183 $1,242 $1,304 $1,369 $1,438

    Lavendina Sho wer Gel & Scrub 6 o z. $806 $846 $888 $933 $979 $1,028 $1,080 $1,134 $1,190 $1,250 $1,312 $1,378

    Lavendina Hand C ream 2 o z. $2,825 $2,967 $3,115 $3,271 $3,434 $3,606 $3,786 $3,975 $4,174 $4,383 $4,602 $4,832

    Lavendina B alm 4 oz. $1,074 $1,128 $1,184 $1,244 $1,306 $1,371 $1,440 $1,512 $1,587 $1,667 $1,750 $1,837

    Total Revenue $27,482 $28,856 $30,298 $31,813 $33,404 $35,074 $36,828 $38,669 $40,603 $42,633 $44,765 $47,003

    R

    EVENUEFORECAST

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    M onth 1 M onth 2 M onth 3 M onth 4 M onth 5 M o nth 6 M onth 7 M onth 8 M onth 9 M onth 10 M onth 11 M onth 12

    Direct Cost o f Revenue

    Tsunami Hot 4 oz. $489 $513 $539 $566 $594 $624 $655 $687 $722 $758 $796 $836

    Tsunami Hot 6 oz. $504 $529 $555 $583 $612 $643 $675 $709 $744 $782 $821 $862

    Tsunami Cool 4 oz. $303 $319 $335 $351 $369 $387 $407 $427 $448 $471 $494 $519

    Tsunami Cool 6 oz. $282 $296 $311 $326 $342 $360 $377 $396 $416 $437 $459 $482Vegas Baby Body Cream 4 oz. $160 $168 $176 $185 $194 $204 $214 $225 $236 $248 $260 $273

    Vegas Baby Body Cream 6 oz. $164 $172 $181 $190 $199 $209 $220 $231 $242 $254 $267 $280

    Vegas Baby Body Lotion 4 oz. $108 $114 $119 $125 $131 $138 $145 $152 $160 $168 $176 $185

    Vegas Baby Body Lotion 6 oz. $106 $112 $117 $123 $129 $136 $142 $150 $157 $165 $173 $182

    Vegas Baby Shower Gel & Scrub 4 oz. $127 $134 $140 $147 $155 $163 $171 $179 $188 $198 $208 $218

    Vegas Baby Shower Gel & Scrub 6 oz. $128 $135 $142 $149 $156 $164 $172 $181 $190 $199 $209 $220

    Vegas Baby Hand Cream 2 oz. $428 $449 $472 $495 $520 $546 $573 $602 $632 $664 $697 $732

    Vegas Baby Balm 4 oz. $162 $170 $179 $188 $197 $207 $217 $228 $239 $251 $264 $277

    Lavendina Body Cream 4 oz. $160 $168 $176 $185 $194 $204 $214 $225 $236 $248 $260 $273

    Lavendina Body Cream 6 oz. $164 $172 $181 $190 $199 $209 $220 $231 $242 $254 $267 $280

    Lavendina Body Lotion 4 oz. $108 $114 $119 $125 $131 $138 $145 $152 $160 $168 $176 $185

    Lavendina Body Lotion 6 oz. $106 $112 $117 $123 $129 $136 $142 $150 $157 $165 $173 $182

    Lavendina Shower Gel & Scrub 4 oz. $127 $134 $140 $147 $155 $163 $171 $179 $188 $198 $208 $218

    Lavendina Shower Gel & Scrub 6 oz. $127 $134 $140 $147 $155 $162 $170 $179 $188 $197 $207 $218

    Lavendina Hand Cream 2 oz. $428 $449 $472 $495 $520 $546 $573 $602 $632 $664 $697 $732

    Lavendina Balm 4 oz. $162 $170 $179 $188 $197 $207 $217 $228 $239 $251 $264 $277

    S ubto tal C os t o f R evenue $4,344 $ 4,561 $4,790 $5,029 $ 5,281 $ 5,545 $5,822 $6,113 $6,418 $6,739 $7,076 $7,430

    Other Direct Costs $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Total Direct Costs $4,344 $4,561 $4,790 $5,029 $5,281 $5,545 $5,822 $6,113 $6,418 $6,739 $7,076 $7,430

    Gro ss M argin $ 23,137 $24,294 $ 25,509 $ 26,784 $28,123 $ 29,530 $31,006 $32,556 $ 34,184 $35,893 $37,688 $ 39,573

    Gross Margin % 84% 84% 84% 84% 84% 84% 84% 84% 84% 84% 84% 84%

    REVE

    NUEFORECAST

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    Month 1 Month 2 Month 3 M onth 4 Month 5 Month 6 Month 7 Month 8 M onth 9 Month 10 M onth 11 Month 12

    Units

    Tsunami Hot 4 oz. 113 119 125 131 137 144 152 159 167 175 184 193

    Tsunami Hot 6 oz. 85 89 94 98 103 108 114 119 125 132 138 145

    Tsunami Coo l 4 oz. 94 99 104 109 115 120 126 133 139 146 154 161

    Tsunami Coo l 6 oz. 66 69 73 76 80 84 88 93 97 102 107 113Vegas Baby Body Cream 4 oz. 38 40 42 44 46 48 51 53 56 58 61 64

    Vegas Baby Body Cream 6 oz. 28 30 31 33 34 36 38 40 42 44 46 48

    Vegas Baby Body Lotion 4 oz. 38 40 42 44 46 48 51 53 56 58 61 64

    Vegas Baby Body Lotion 6 oz. 28 30 31 33 34 36 38 40 42 44 46 48

    Vegas Baby Shower Gel & Scrub 4 oz. 38 40 42 44 46 48 51 53 56 58 61 64

    Vegas Baby Shower Gel & Scrub 6 oz. 28 30 31 33 34 36 38 40 42 44 46 48

    Vegas Baby Hand Cream 2 oz. 188 198 208 218 229 241 253 265 278 292 307 322

    Vegas Baby Balm 4 oz. 38 40 42 44 46 48 51 53 56 58 61 64

    Lavendina Body Cream 4 oz. 38 40 42 44 46 48 51 53 56 58 61 64

    Lavendina Body Cream 6 oz. 28 30 31 33 34 36 38 40 42 44 46 48

    Lavendina Body Lotion 4 oz. 38 40 42 44 46 48 51 53 56 58 61 64

    Lavendina Body Lotion 6 oz. 28 30 31 33 34 36 38 40 42 44 46 48

    Lavendina Shower Gel & Scrub 4 oz. 38 40 42 44 46 48 51 53 56 58 61 64

    Lavendina Shower Gel & Scrub 6 oz. 28 30 31 33 34 36 38 40 42 44 46 48

    Lavendina Hand Cream 2 oz. 188 198 208 218 229 241 253 265 278 292 307 322

    Lavendina Balm 4 oz. 38 40 42 44 46 48 51 53 56 58 61 64

    Total Units 1,206 1,267 1,330 1,396 1,466 1,540 1,616 1,697 1,782 1,871 1,965 2,063

    UNITASSUMPTIONS

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    Month 1 Month 2 Month 3 M onth 4 Month 5 M onth 6 Month 7 Month 8 M onth 9 Month 10 M onth 11 M onth 12

    Unit Price

    Tsunami Hot 4 oz. $28.50 $28.50 $28.50 $28.50 $28.50 $28.50 $28.50 $28.50 $28.50 $28.50 $28.50 $28.50

    Tsunami Hot 6 oz. $39.20 $39.20 $39.20 $39.20 $39.20 $39.20 $39.20 $39.20 $39.20 $39.20 $39.20 $39.20

    Tsunami Coo l 4 oz. $21.50 $21.50 $21.50 $21.50 $21.50 $21.50 $21.50 $21.50 $21.50 $21.50 $21.50 $21.50

    Tsunami Coo l 6 oz. $28.50 $28.50 $28.50 $28.50 $28.50 $28.50 $28.50 $28.50 $28.50 $28.50 $28.50 $28.50Vegas Baby Body Cream 4 oz. $25.90 $25.90 $25.90 $25.90 $25.90 $25.90 $25.90 $25.90 $25.90 $25.90 $25.90 $25.90

    Vegas Baby Body Cream 6 oz. $31.45 $31.45 $31.45 $31.45 $31.45 $31.45 $31.45 $31.45 $31.45 $31.45 $31.45 $31.45

    Vegas Baby Body Lotion 4 oz. $16.99 $16.99 $16.99 $16.99 $16.99 $16.99 $16.99 $16.99 $16.99 $16.99 $16.99 $16.99

    Vegas Baby Body Lotion 6 oz. $22.00 $22.00 $22.00 $22.00 $22.00 $22.00 $22.00 $22.00 $22.00 $22.00 $22.00 $22.00

    Vegas Baby Shower Gel & Scrub 4 oz. $18.99 $18.99 $18.99 $18.99 $18.99 $18.99 $18.99 $18.99 $18.99 $18.99 $18.99 $18.99

    Vegas Baby Shower Gel & Scrub 6 oz. $23.50 $23.50 $23.50 $23.50 $23.50 $23.50 $23.50 $23.50 $23.50 $23.50 $23.50 $23.50

    Vegas Baby Hand Cream 2 oz. $11.99 $11.99 $11.99 $11.99 $11.99 $11.99 $11.99 $11.99 $11.99 $11.99 $11.99 $11.99

    Vegas Baby Balm 4 oz. $23.99 $23.99 $23.99 $23.99 $23.99 $23.99 $23.99 $23.99 $23.99 $23.99 $23.99 $23.99

    Lavendina Body Cream 4 oz. $31.20 $31.20 $31.20 $31.20 $31.20 $31.20 $31.20 $31.20 $31.20 $31.20 $31.20 $31.20

    Lavendina Body Cream 6 oz. $36.33 $36.33 $36.33 $36.33 $36.33 $36.33 $36.33 $36.33 $36.33 $36.33 $36.33 $36.33

    Lavendina Body Lotion 4 oz. $21.99 $21.99 $21.99 $21.99 $21.99 $21.99 $21.99 $21.99 $21.99 $21.99 $21.99 $21.99

    Lavendina Body Lotion 6 oz. $27.50 $27.50 $27.50 $27.50 $27.50 $27.50 $27.50 $27.50 $27.50 $27.50 $27.50 $27.50

    Lavendina Shower Gel & Scrub 4 oz. $22.30 $22.30 $22.30 $22.30 $22.30 $22.30 $22.30 $22.30 $22.30 $22.30 $22.30 $22.30

    Lavendina Shower Gel & Scrub 6 oz. $28.50 $28.50 $28.50 $28.50 $28.50 $28.50 $28.50 $28.50 $28.50 $28.50 $28.50 $28.50

    Lavendina Hand Cream 2 oz. $14.99 $14.99 $14.99 $14.99 $14.99 $14.99 $14.99 $14.99 $14.99 $14.99 $14.99 $14.99

    Lavendina Balm 4 oz. $28.50 $28.50 $28.50 $28.50 $28.50 $28.50 $28.50 $28.50 $28.50 $28.50 $28.50 $28.50

    UNITASSUMPTIONS

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    Month 1 Month 2 Month 3 M onth 4 Month 5 M onth 6 M onth 7 Month 8 M onth 9 Month 10 M onth 11 M onth 12

    Direct Unit Cost

    Tsunami Hot 4 oz. $4.32 $4.32 $4.32 $4.32 $4.32 $4.32 $4.32 $4.32 $4.32 $4.32 $4.32 $4.32

    Tsunami Hot 6 oz. $5.94 $5.94 $5.94 $5.94 $5.94 $5.94 $5.94 $5.94 $5.94 $5.94 $5.94 $5.94

    Tsunami Coo l 4 oz. $3.22 $3.22 $3.22 $3.22 $3.22 $3.22 $3.22 $3.22 $3.22 $3.22 $3.22 $3.22

    Tsunami Coo l 6 oz. $4.27 $4.27 $4.27 $4.27 $4.27 $4.27 $4.27 $4.27 $4.27 $4.27 $4.27 $4.27

    Vegas Baby Body Cream 4 oz. $4.24 $4.24 $4.24 $4.24 $4.24 $4.24 $4.24 $4.24 $4.24 $4.24 $4.24 $4.24

    Vegas Baby Body Cream 6 oz. $5.80 $5.80 $5.80 $5.80 $5.80 $5.80 $5.80 $5.80 $5.80 $5.80 $5.80 $5.80

    Vegas Baby Body Lotion 4 oz. $2.87 $2.87 $2.87 $2.87 $2.87 $2.87 $2.87 $2.87 $2.87 $2.87 $2.87 $2.87

    Vegas Baby Body Lotion 6 oz. $3.76 $3.76 $3.76 $3.76 $3.76 $3.76 $3.76 $3.76 $3.76 $3.76 $3.76 $3.76

    Vegas Baby Shower Gel & Scrub 4 oz. $3.38 $3.38 $3.38 $3.38 $3.38 $3.38 $3.38 $3.38 $3.38 $3.38 $3.38 $3.38

    Vegas Baby Shower Gel & Scrub 6 oz. $4.54 $4.54 $4.54 $4.54 $4.54 $4.54 $4.54 $4.54 $4.54 $4.54 $4.54 $4.54

    Vegas Baby Hand Cream 2 oz. $2.27 $2.27 $2.27 $2.27 $2.27 $2.27 $2.27 $2.27 $2.27 $2.27 $2.27 $2.27

    Vegas Baby Balm 4 oz. $4.30 $4.30 $4.30 $4.30 $4.30 $4.30 $4.30 $4.30 $4.30 $4.30 $4.30 $4.30

    Lavendina Body Cream 4 oz. $4.24 $4.24 $4.24 $4.24 $4.24 $4.24 $4.24 $4.24 $4.24 $4.24 $4.24 $4.24

    Lavendina Body Cream 6 oz. $5.80 $5.80 $5.80 $5.80 $5.80 $5.80 $5.80 $5.80 $5.80 $5.80 $5.80 $5.80

    Lavendina Body Lotion 4 oz. $2.87 $2.87 $2.87 $2.87 $2.87 $2.87 $2.87 $2.87 $2.87 $2.87 $2.87 $2.87

    Lavendina Body Lotion 6 oz. $3.76 $3.76 $3.76 $3.76 $3.76 $3.76 $3.76 $3.76 $3.76 $3.76 $3.76 $3.76

    Lavendina Shower Gel & Scrub 4 oz. $3.38 $3.38 $3.38 $3.38 $3.38 $3.38 $3.38 $3.38 $3.38 $3.38 $3.38 $3.38

    Lavendina Shower Gel & Scrub 6 oz. $4.50 $4.50 $4.50 $4.50 $4.50 $4.50 $4.50 $4.50 $4.50 $4.50 $4.50 $4.50

    Lavendina Hand Cream 2 oz. $2.27 $2.27 $2.27 $2.27 $2.27 $2.27 $2.27 $2.27 $2.27 $2.27 $2.27 $2.27

    Lavendina Balm 4 oz. $4.30 $4.30 $4.30 $4.30 $4.30 $4.30 $4.30 $4.30 $4.30 $4.30 $4.30 $4.30

    UNITASSUMPTIONS

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    M onth 1 M onth 2 M onth 3 M onth 4 M onth 5 M onth 6 M onth 7 M onth 8 M onth 9 M onth 10 M onth 11 M onth 12

    R evenue $27,482 $ 28,856 $30,298 $31,813 $33,404 $35,074 $ 36,828 $38,669 $40,603 $ 42,633 $ 44,765 $47,003

    Total Cost of Revenue $4,344 $4,561 $4,790 $5,029 $5,281 $5,545 $5,822 $6,113 $6,418 $6,739 $7,076 $7,430

    Gro ss M argin $23,137 $24,294 $25,509 $26,784 $28,123 $29,530 $31,006 $32,556 $34,184 $35,893 $37,688 $39,573

    Gross Margin/Revenue 84% 84% 84% 84% 84% 84% 84% 84% 84% 84% 84% 84%

    Expenses

    Rent $975 $975 $975 $975 $975 $975 $975 $975 $975 $975 $975 $975

    Insurance $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000

    M arketing $1,825 $1,825 $1,825 $1,825 $1,825 $1,825 $1,825 $1,825 $1,825 $1,825 $1,825 $1,825

    Commission $2,748 $2,886 $3,030 $3,181 $3,340 $3,507 $3,683 $3,867 $4,060 $4,263 $4,476 $4,700

    Utilities $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250

    Phone/Internet $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500

    Office Supplies $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150

    Other/M isc. $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000

    Depreciation $33 $33 $33 $33 $33 $33 $33 $33 $33 $33 $33 $33

    Payro ll Taxes & Benefits $3,313 $3,313 $3,313 $3,313 $3,313 $3,313 $3,313 $3,313 $3,313 $3,313 $3,313 $3,313

    Total P ersonnel $22,083 $22,083 $22,083 $22,083 $22,083 $22,083 $22,083 $22,083 $22,083 $22,083 $22,083 $22,083

    Total Op. Expenses $34,877 $35,015 $35,159 $35,310 $35,470 $35,637 $35,812 $35,996 $36,189 $36,392 $36,606 $36,829

    P rofit Before Int. and Tax ($11,740) ($10,721) ($9,650) ($8,526) ($7,346) ($6,107) ($4,806) ($3,440) ($2,005) ($499) $1,083 $2,743

    EBITDA ($11,707) ($10,687) ($9,617) ($8,493) ($7,313) ($6,074) ($4,772) ($3,406) ($1,972) ($466) $1,116 $2,776

    Interest Expense $875 $867 $859 $851 $842 $834 $826 $817 $809 $800 $792 $783

    Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Net Profit ($12,615) ($11,588) ($10,509) ($9,377) ($8,188) ($6,941) ($5,632) ($4,257) ($2,814) ($1,299) $291 $1,960

    Net P rofit/Revenue -45.9% -40.2% -34.7% -29.5% -24.5% -19.8% -15.3% -11.0% -6.9% -3.0% 0.6% 4.2%

    PROFO

    RMAPROFIT&LOSS

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    Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

    Cash R eceived

    R evenue $27,482 $28,856 $30,298 $31,813 $33,404 $35,074 $36,828 $38,669 $40,603 $42,633 $44,765 $47,003

    New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Sale of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Sale of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Subtotal Cash Received $27,482 $28,856 $30,298 $31,813 $33,404 $35,074 $36,828 $38,669 $40,603 $42,633 $44,765 $47,003

    Expenditures

    Expenditures from Operations

    Personnel Expenses $22,083 $22,083 $22,083 $22,083 $22,083 $22,083 $22,083 $22,083 $22,083 $22,083 $22,083 $22,083

    B ill Payments $0 $18,591 $18,339 $18,703 $19,087 $19,490 $19,913 $20,358 $20,826 $21,317 $21,834 $22,376

    Subtotal Spent on Operations $22,083 $40,674 $40,422 $40,787 $41,170 $41,573 $41,997 $42,442 $42,909 $43,401 $43,917 $44,459

    Additional Cash Spent

    Current Borrowing Repay. $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    L-T Liabilities Princ ipal Repay. $1,389 $1,397 $1,405 $1,413 $1,422 $1,430 $1,438 $1,447 $1,455 $1,464 $1,472 $1,481

    Purchase Inventory $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    C ash Spent $23,472 $42,071 $41,827 $42,200 $42,592 $43,003 $43,435 $43,888 $44,364 $44,864 $45,389 $45,940

    Net Cash Flow $4,009 ($13,216) ($11,529) ($10,387) ($9,188) ($7,929) ($6,607) ($5,219) ($3,762) ($2,231) ($625) $1,063

    C ash Balance $88,034 $74,819 $63,290 $52,903 $43,715 $35,787 $29,180 $23,961 $20,199 $17,968 $17,343 $18,406

    CASHFLOW

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    M onth 1 M onth 2 M onth 3 M onth 4 M onth 5 M onth 6 M onth 7 M onth 8 M onth 9 M onth 10 M onth 11 M onth 12

    Current Assets

    C ash $88,034 $74,819 $63,290 $52,903 $43,715 $35,787 $29,180 $23,961 $20,199 $17,968 $17,343 $18,406

    Other Current Assets $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000

    Total Current Assets $108,034 $94,819 $83,290 $72,903 $63,715 $55,787 $49,180 $43,961 $40,199 $37,968 $37,343 $38,406

    Long-term A ssets $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000

    Accum. Depreciation $33 $67 $100 $133 $167 $200 $233 $267 $300 $333 $367 $400

    Total Long-term Assets $5,967 $5,933 $5,900 $5,867 $5,833 $5,800 $5,767 $5,733 $5,700 $5,667 $5,633 $5,600

    Total Assets $114,001 $100,752 $89,190 $78,770 $69,549 $61,587 $54,946 $49,694 $45,899 $43,635 $42,977 $44,006

    Current Liabilities

    Accounts Payable $17,980 $17,716 $18,068 $18,438 $18,827 $19,235 $19,665 $20,116 $20,590 $21,088 $21,612 $22,162

    Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Subtotal Current L iabilities $17,980 $17,716 $18,068 $18,438 $18,827 $19,235 $19,665 $20,116 $20,590 $21,088 $21,612 $22,162

    Long-term Liabilities $148,611 $147,214 $145,809 $144,396 $142,974 $141,544 $140,106 $138,659 $137,204 $135,741 $134,269 $132,788

    Total Liabilities $166,591 $164,930 $163,877 $162,833 $161,801 $160,779 $159,771 $158,775 $157,794 $156,829 $155,880 $154,950

    Paid-in Capital $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Retained Earnings ($39,975) ($39,975) ($39,975) ($39,975) ($39,975) ($39,975) ($39,975) ($39,975) ($39,975) ($39,975) ($39,975) ($39,975)

    Current Retained Earnings ($12,615) ($24,203) ($34,712) ($44,088) ($52,277) ($59,218) ($64,849) ($69,106) ($71,920) ($73,220) ($72,929) ($70,969)

    Total Capital ($52,590) ($64,178) ($74,687) ($84,063) ($92,252) ($99,193) ($104,824) ($109,081) ($111,895) ($113,195) ($112,904) ($110,944)

    Total Liabilities and Capital $114,001 $100,752 $89,190 $78,770 $69,549 $61,587 $54,946 $49,694 $45,899 $43,635 $42,977 $44,006

    BALANCESHEET

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