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TRANSCRIPT
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Oracle Recommended Solution For Shared Services Platform
Ahmed AdlySenior Telecoms Technology Solutions ManagerOracle Middle East
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BUSINESS CHALLENGE
SOA Reference Architecture
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Move to Shared Services
Grow the business while controlling costs
Increase customer satisfaction by improving service levels
Increase levels of control
Offshoring
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Oracle’s SSC Evolution
• Data entry
• Account reconciliations
• Limited balance sheet scope
• Corporate submission
• Account clerks
• Audit support
• Process efficiency focus
Phase 1
Phase 2• Business support
• Exceptions
• Full balance sheet and P&L
• Analysis & review
• Qualified accountants
• Audit lead
• Control focus
Time
Value
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Oracle’s Shared Services Benefits
Quantitative Qualitative
People • HC lower by 25%• Lower $ per head
• Higher service and skill levels• Separation of duties
Process • Increased efficiency• Improved quality through self-
service
• Standardized global processes• High quality management information• Greater agility to respond to change
Technology • Consolidated infrastructure• Scalable platform
• Single data model• Management dashboards
F&A • F&A costs lower by 30%• Payback in 28 months
• Focus on the business• Incorporate new businesses faster• Facilitate operational reviews and audits
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• Secure executive support at the top, especially from the CEO, CFO, and CIO
• Think beyond G&A processes –use globalization as an opportunity to transform your entire enterprise
• Know your business model – understand which processes should be centralized and which should remain decentralized
• Move fast and stay the course
Oracle’s Global TransformationPhase One: Lessons Learned
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Oracle’s Global TransformationKey Benefits
• Huge financial savings• Better information• Better customer service• Strong internal controls and easier compliance
efforts• Fast integration of new acquisitions – 50+
acquisitions since 2004…..and counting
Source: Internal Oracle Applications customer surveys
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The Transformation Payoff The Ability to Drive Profitable, Sustainable Growth
Operating Margin %
(14.4% in 1993)
(40.8% in 2007)
Note: Figures based on non-GAAP results. GAAP to non-GAAP reconciliations are available on the Oracle Investor Relations website at www.oracle.com/investor.
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SOLUTION OVERVIEW
SOA Reference Architecture
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“As companies adopt innovative new technologies such as SOA, the most agile among them will view the new IT platform as one of the few business features that enables their unique, strategic mix of standardization & flexibility to take root operationally.”
19701970
20092009
Next Gen Technologies Enable
Performance
Internet Enabled
Globalization
ERP Enabled “Enterprise”ProcessesComputing
EnabledTask
Automation
Top Performers LeverageTechnology to Transform
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True Shared Services Architecture
User Interaction
Channels
IVRBrowsers
Client UI Cell PDA
Security Services AuthenticationAuthorizationAccess
Presentation Services
eForms Worklist Monitoring Console BI Dashboarding
Mashup Collaborative Services Personalization
Business Services
Integration Services ConnectivityMessagingMediation Routing
Self Services
Process Services Content Services
Accounting Services
Intelligence Services
Orchestrate
Rules Engine
Sensor Services
Events Engine
Service Contracts
Imaging
DAM
Archiving
Search
Charging
BillingAnalytics
BAM
SLA
En
terp
ris
e
De
ve
lop
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Mo
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Sim
ula
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evel
op
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SOLUTION COMPONENTS
SOA Reference Architecture
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Growth & Change Challenges
Business
Challenge
Technology
Challenge
Any Growth Strategy changes Core Business Processes
• Acquisitions
• Corporate Consolidation
• New Customers & Markets
Greater Cross-Functional Process Efficiency
Business Processes Fragmented, Manual, Difficult to Change
• Fragmented Systems
• Manual, Error-Prone Data Entry
• Change integrations = “rip & replace”
Integrate Processes, Monitor, Optimize Them
BUT …
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Growth & Change - Typical Scenario
CRM SCM FinancialsProcurement
MAINFRAME
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Oracle’s Recommendation
Integrated, Dynamic
User InterfaceCross-
Application
Business Process
Automation
CRM SCM FinancialsProcurement
Application
Services
MAINFRAME
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Business Process ManagementWhat Technologies to Use – Oracle’s Products
Model & Analyze
Connect
& Route
Orchestrate &
Transform
Visualize & Optimize
Manage &
Govern
Business Process Analyzer & Designer
Enterprise Service Bus & Service Registry
Generate & Capture
Business Process Repository & Designer
Business Process Manager (BPEL)
WebCenter & Business Activity Monitoring
Web Services Manager
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Why Oracle SOA Suite?
• Comprehensive, Yet Integrated– Includes all technology required– Integrated with each other
• Designed for Optimization– Monitor, Optimize Business Process– Business Users & I/T Collaborate on Process Design
• Hot-Pluggable – Works with Existing Systems, Middleware, & Enterprise Apps– Standards-based: Precludes Customer Lock
• Pre-Integrated with Oracle’s Applications– Siebel, PeopleSoft, JD Edwards, E-Business Suite, Retek, i-flex, Portal– As well as SAP R/3, mySAP, IMS, VSAM, Tuxedo, …
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Value for Oracle Applications Customers
• SOA Suite Pre-Certified & Pre-Tested with– E-Business Suite: Releases 11.5.3 to 11.5.10, R12+• 10.1.3 E-Business Suite Adapter
– PeopleSoft: PeopleTools Releases 8.47, 8.48+– Siebel: Releases 7.4, 7.8, 8.0+– JD Edwards Enterprise One: Releases 8.95+– i-flex: FLEXCUBE Universal Banking, Revelus
• Available Today– Pre-Defined Business Process Maps across Applications– Certain Key, Pre-Packaged, Cross-Suite Business Processes, e.g.
“Order-to-Cash” from Siebel to EBS Financials– Vertical Applications: Retek, i-flex (additional), Portal – Certifications
GA Summary 2007
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Business Insight Challenges
Business
Challenge
Technology
Challenge
No Business Improvement without Actionable Intelligence
• Cross-selling and retention
• Improving utilization rates
• Embedded in everyone’s decision making
Complexity & Consistency
Business Intelligence Detached, Fragmented, Under-utilized
• “Islands of intelligence”
• Insight underutilized by a few BI analysts
Minimize TCO of Business Intelligence Infrastructure
BUT …
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Business Intelligence – Typical Scenario
Enterprise
Data Warehouse
Call Center Agent
Business Intelligence
Analyst
Custom ETL
CRM SCM Financials
Data
Marts
Warehouse
Manager
Financial
Analyst
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Oracle’s Recommendation
BI Enterprise
Edition Analytic Server
• Pre-Packaged Dashboards
• Pre-Packaged Metadata
• Pre-Packaged ETL Maps
Pre-built
DW schemas
Analytic Applications,
Enterprise Performance Mgmt, Daily Bus.
Intelligence
CRM SCM Financials
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Business InsightWhat Technologies to Use – Oracle’s Products
Analytic Server
Answers & Dashboards
Data Integrator (Heterogeneous ETL)
Business Intelligence Publisher
Delivers & Mobile Analytics
Analytic Workflow & Real Time Decisions
Model Information
Query & Analyze
Report & Publish
Monitor & Alert
Optimize via Actions
Integrate
DataMaster &
Manage Data Oracle Data Hubs
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Why Oracle BI Enterprise Edition?
• Comprehensive, Integrated BI Infrastructure– Addresses all BI needs (dashboard, query, alert, reporting,…)– Take action via BPEL process flows
• Pre-Built Analytic Applications– Unprecedented “Time-to-Value”
• Designed for broad, pervasive use– Intuitive, fully web-based dashboards– Common Analytic Server across information silos
• Hot-Pluggable– Intelligence seamlessly spanning multiple data sources– Leverages existing investments: Data Access, ETL, Security
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Value for Oracle Applications Customers
• Cross-Apps Analytic Applications Pre-Certified & Pre-Tested– E-Business Suite (11i, R12): Order Mgmt., Supply Chain, FINS, HR– PeopleSoft (8.4, 8.8, 8.9, 9.0): Financials, HCM (Q1 2007)– Siebel (6.3+): Sales, Service, Marketing, Order Mgmt., CPG, Pharma– SAP (4.6c, 4.7, mySAP 5.0): Order Mgmt., Supply Chain, Financials
• Oracle Daily Business Intelligence & PeopleSoft EPM– Certified on Oracle Business Intelligence 10gR3
• Unified Operational Reporting Technology– Built on Oracle BI Publisher 10gR3 across all Applications
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Compliance & Risk Mgmt. Challenges
Business
Challenge
Technology
Challenge
Increased Regulatory Compliance
• Frequent “who has access to what” audits
• “Keep the bad guys out”
Manage Security with Operational Efficiency
• SSO with one password
Inherent Risk & Loss of User Productivity
• Too many and unsecured passwords
• Manual user on-/off-boarding
Minimize Security Administration Costs
• Exploding helpdesk costs
• Manual attestation processes
BUT …
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Enterprise Security – Typical Scenario
Pwd 1 Pwd 3Pwd 2Reset Pwd
HR
AdminFacilities
Manager
Approving
Manager
Approving
Manager
IT
Admin
IS
Admin
manual
entry
manual
entry
manual
entry
helpdesk ticket
helpdesk ticket
CRMHR
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Oracle’s Recommendation
HR
Admin
Facilities
Manager
HR CRM
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Audit & Track Compliance
Enable Web Single Sign-On
Provision & Manage Entitlements
Define
Enterprise Roles
Identity ManagementWhat Technologies to Use – Oracle’s Products
Create User Identities
Enable Desktop Single Sign-On
LDAP Directory, Virtual Directory, & Identity Manager
LDAP Directory, Virtual Directory, Certificate Authority
Identity Manager, Delegated Administration Services
Access Manager, Identity Federation
Enterprise Single Sign-On
Attestation & Compliance Manager
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Why Oracle IdM Suite?
• Complete, Unified Security Solution– Across Identity Mgmt., Data Privacy and Compliance– Includes Enterprise SSO, Web Services Mgr. Federation, Virtual Directory
• Identity Audit and Compliance Solution– Enable Compliance to SOX, GLB, HIPAA, J-SOX,…– Comprehensive audit data, attestation of entitlements
• Designed for Manageability– Actively manage IdM service levels with Oracle Enterprise Mgr
• Hot-Pluggable – Works across Apps, web servers, application servers, portals, databases,
and other existing IT systems– Standards-based: SAML, Liberty, WS-Sec, SPML, XACML, LDAP
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Value for Oracle Applications Customers
• OAM/SSO Pre-Certified & Pre-Tested• E-Business Suite: OAM certified (11i+), SSO via OID (11i+)• PeopleSoft: OAM certified (PeopleTools 8.45+), SSO via OID (PeopleTools
8.47+)• Siebel: OAM certified (7.8.2+), SSO via OID (7.8+)• SAP: OAM certified (4.6+)• OAM/SSO works in heterog. environment, e.g. MSFT Active Directory
• Provisioning Connectors Pre-Certified & Pre-Tested• E-Business Suite: OIM connector (11.5+)• PeopleSoft: OIM connector (8.4+)• Siebel: OIM connector (7.5.3+)• JDE: OIM connector (8.9x+)• SAP: OIM connector (R/3 4.6c+)
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Call CenterAgent
CRM FinancialsSCM
User InteractionTypical Scenario
• Biz Intelligence
• Content Mgmt.
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Call CenterAgent
• Map “Mash Up”
IntegrateApps, Content, Desktop
500 units
20 units
Share viaWeb 2.0
Communities
CRM FinancialsSCM
• Biz Intelligence
• Content Mgmt.
Oracle’s RecommendationCreate Enterprise Portal using Oracle WebCenter
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User Interaction
Create Enterprise
PortalIntegrateApplications
Share viaWeb 2.0
Communities
Integrate Desktop & OfficeMake
Accessible Multi-Channel
IntegrateContent
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Content StoresContent Stores
Web SitesWeb Sites
Apps & ServicesApps & Services
Bus. ProcessBus. Process
BI & BAMBI & BAM
Oracle Enterprise PortalOracle Enterprise Portal
Personalization ServicesPersonalization Services
Single Sign OnSingle Sign On
Enterprise SearchEnterprise Search
Portlet ServicesPortlet Services
Content ManagementContent Management JSR-168WSRP
JSR-170
Oracle WebCenterCreate Enterprise Portal
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Records and Retention
Management
Multi-site WebContent
Management
DigitalAsset
Management
ContentRepository Services
Content ServicesSecurity, Workflow, Search, Metadata
Integrate Content JSR-170JSR-170
ERP Imaging and Process Automation
Information Rights
Management
Oracle ECM SuiteIntegrate Content with Applications
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JSR-168, JSR-168, WSRPWSRP
Oracle Portlet FrameworkIntegrate Enterprise Applications
WSRP WSRP (Portlets)(Portlets) SAP iViewsSAP iViews
WebWebClippingClipping AdaptersAdapters
CustomApplications
Mainframe
Integrate Applications
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MSFT Outlook MSFT InfoPath MSFT Word MSFT Excel
Oracle Desktop FrameworkIntegrate Desktop & Office
MSFT.NET Proxy
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Oracle Web 2.0 Services Bring Web 2.0 to Enterprise
WikisWikis
WikisWikis
DiscussionsDiscussions
Discussion ForumsDiscussion Forums
BLOGS & RSSBLOGS & RSS
Blogs & RSSBlogs & RSS
CollaborationCollaboration
MashupsMashups
JSR-227JSR-227
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Oracle Communication &
Mobility Server
Connected DevicesConnected Devices
VoIP (Fixed & Mobile)VoIP (Fixed & Mobile)
Mobile MessagingMobile Messaging
Mobile ApplicationsMobile Applications
Oracle Communication & Mobility ServerMake Accessible Multi-Channel
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Oracle ApplicationsNow certified with Oracle WebCenter Suite
• Now Available – Enterprise Portal– E-Business Suite: DBI (11i, 12.0)– PeopleSoft: Certified 8.45+, 9.0; also PeopleSoft Portal– Siebel CRM: Certified 7.8.2+; also 8.0– Siebel Analytics: 7.8+, 10gR3
• Imaging & Process Management– E-Business Suite: 11.5+, includes 12.0– PeopleSoft: Certified 8.4+; also 9.0– JD Edwards Enterprise: Certified 8.9x+– JD Edwards World: A 9.1
• Desktop Integrations– Microsoft Office 2000, 2003, 2005
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SOLUTION STRATEGY
SOA Reference Architecture
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Oracle Strategy
More Value Less Complexity
More Flexibility Less Cost
More Choice Less Risk
Comprehensive Portfolio
Standards-Based Architecture
Designed toWork Together
CompleteComplete OpenOpen IntegratedIntegrated
World Class Implementations
ProvenProven
Solid Track Record
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Development Tools
Development Tools
Enterprise ManagementEnterprise
Management
Identity Management
Identity Management
User InteractionUser Interaction
Business IntelligenceBusiness Intelligence
Content ManagementContent Management
SOA & Process ManagementSOA & Process Management
Application ServerApplication Server
Grid InfrastructureGrid Infrastructure
Oracle Fusion MiddlewareIntegrated Standards-Based Application Infrastructure
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Unrivaled Leadership in Open Standards
BPEL
RBAC
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Integrating Your Enterprise
Integrated business processes
Integrated user experience
Integrated business intelligence
Integrated Security
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Case Study – Vodafone Egypt
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• Enhanced employee service time from 3 days average to 4 hours (in some processes like VISA and IMMIGRATION requests)
• Increased Employee satisfaction due to smoothness of process and streamlined operation flow
• Reduced administration overhead for supporting functions and managers
BUSINESS CHALLENGE
• Huge number of hectic manual internal business processes
• Processes span across multiple supporting systems ( HR, Financials, Reporting, procurement, inventory, AD, …etc)
RESULTS
ORACLE SOLUTION
• Oracle Business Process Manager to orchestrate an automated business process.
• eProcess initiative to reach Vodafone paperless environment
• Leading communication service provider in Egypt since 1998
• Vodafone Egypt now boasts a team of more than 3000 employees
• Serving more than 15+ million customers .
CUSTOMER PROFILE
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Case Study – BT
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• Huge resources savings
• Agility in responding to business requirements
• Reduced administration overhead for supporting functions and managers
BUSINESS CHALLENGE
• Large number of desperate systems
• Heterogeneous technologies used from java, .Net to java script
RESULTS
ORACLE SOLUTION
• Centralized Oracle Suite with Service Enabled interface
• Building a re-usable set of components to ease extension of backend applications
• World-leading communications solutions and services provider
• BT Group plc operates in 170 countries through its BT Global Services, Openreach, BT Retail, and BT Wholesale lines of business.
CUSTOMER PROFILE
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Case Study – Cadec Telecom
SOA to power SaaS offering• Cadec is Leading provider of Mobile Information Solutions for the transportation
industry. • Cadec has used Oracle software as the foundation of its, newly launched
software-as-a-service-based (SaaS) PowerVue fleet tracking system. • New offering is built on Oracle Database and Oracle Fusion Middleware
running on Linux with a .NET-based front end. Oracle Business Intelligence Discoverer, Single Sign-On, Oracle Internet Directory, and Oracle SOA Suite enable secure user provisioning and comprehensive, role-based reporting capabilities on an open platform.
• Using the Oracle-powered SOA, Cadec can quickly and easily make updates to individual services within PowerVue with minimal risk and impact on the backend.
• Oracle’s platform enables Cadec to provide customers with a standards- based system that facilitates integration of third-party applications into the PowerVue system, thereby extending the value Cadec can bring to its customers.
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Case Study – Cellular South
Streamlined e-Business Suite Integration using Oracle SOA Suite • Cellular South is one of the United State’s largest privately held wireless companies,
headquartered in Jackson, Mississippi.• Recently deployed Oracle e-Business Suite to keep pace with growing business. It
needed to integrate e-Business Suite with disparate legacy systems and, moreover, the company needed a tool for near-real time data integration between these legacy systems and the e- Business Suite.
• They chose Oracle SOA Suite to perform this integration. • ESB is used to import data when only transformations and data conversion in a near
real time frequency was required.• BPEL is used when specific processes (like the use of timers) were involved in the
equation. • Code that is easier to maintain because only one tool was used (JDeveloper) for ESB
and BPEL services.• Final SOA solution delivers a highly available environment that draws in data from
Oracle and non-Oracle databases including SQL Server, legacy applications, file adapters, web services and plain files, transferring data between the company’s billing, inventory, payroll, and point of sales systems and the Oracle modules General Ledger, Purchasing, and Inventory.
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Case Study – China Mobile
SOA Suite in BEA and Legacy Apps Environment• China Mobile is the largest mobile phone operator in China. • It is the world's largest mobile phone operator ranked by number of
subscribers, with over 380 million customers.• CMCC chose SOA Suite over IBM’s platform when they realized
Oracle’s integration story was more powerful. • They also liked Oracle’s ability to work with 3rd party applications
servers and the ability to integrate their legacy applications to e-Business Suite.
• For this use case, SOA Suite will be used for 6 provinces. They use FMW for integrating their CMCC Management Support Systems
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Case Study – IDT Telecom
Integration using e-Business Suite Adapter• IDT is an industry leader in calling card distribution, selling over 373 million
cards worldwide every year, marketing cards designed to meet the needs and requirements of numerous companies, communities, and consumers.
• Additionally, the company provides wholesale “carrier” services to other phone companies.
• IDT also markets a flat rate long distance plan available in the U.S., and offers a local/long distance bundled phone service in several states and the UK. Utilizing agreements with top- tier carriers like Cable & Wireless, IDT continues to focus on routing telecom traffic to niche markets such as South America, the Caribbean, and the Far East.
• With global switching facilities and fiber optic network, IDT is international in scope, providing over 20 billion annual telecom minutes of use.
• IDT has implemented Oracle e-Business Suite and leverages Oracle BPEL Process Manager together with the e- Business Suite Adapter for a standards-based integration infrastructure.
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Case Study – Rogers Communications
e-Business Suite Integration via BPEL PM • Rogers Communications Inc. is a diversified Canadian communications
and media company.• Its three primary businesses include Rogers Wireless, Canada's largest
wireless voice and data communications services provider and the country's only carrier operating on the world standard GSM/GPRS technology platform; Rogers Cable, Canada's largest cable television provider offering cable television, high-speed Internet access and video retailing; and Rogers Media, Canada's premier collection of category leading media assets with businesses in radio, television broadcasting, televised shopping, publishing and sport entertainment.
• Rogers uses BPEL as a standards-based integration tool for its Oracle e-Business Suite deployment.
• Deloitte Consulting leads the implementation of this BPEL integration project.
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Case Study – Shaw Communications
Order Fulfillment Automation of high-end mobile products • Shaw Communications Inc. is a diversified Canadian communications
company whose core business is providing broadband cable television, High-Speed Internet, Digital Phone, telecommunications services (through Big Pipe Inc.) and satellite direct-to-home services (through Star Choice Communications Inc.) to over three million customers.
• Shaw was using proprietary applications for Billing and Provisioning. • Current technology (VAX/VMS) was not able to scale to changing market
dynamics in Telco.• As each functional unit procured diverse applications, Shaw realized the
importance of a modular platform that glues departmental applications and provides a consistent delivery platform for changing customer needs.
• Using Oracle SOA, Shaw has embarked upon a 5 year IT project TNG (The Next Generation) to build a agile platform for Telco service provisioning - provision Cable, Internet,VoIP, online gaming and numerous new services.
• Shaw use BPEL for provisioning and integration, and OWSM for security and management of its new SOA infrastructure.
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SUMMARY
SOA Reference Architecture
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Your Next Steps
Complete More Value,
Less Complexity
Complete your portfolio with Oracle Applications
Better business practices with minimal to no disruption to your existing enterprise investments
OpenMore Choice,
Less Risk
Use Fusion Middlewareas your standards-based business platform
Expand innovation and business processes improvement
IntegratedMore Flexibility,
Less Cost
Integrate your enterprise with Oracle AIA, BI & WebCenter
Maximize efficiency and competitive advantage by keeping systems up-to-date
Your ResultsOracle Applications
Get on the Path to the Future Your Value-Driven Action Plan
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