trust and reputation on the social web
TRANSCRIPT
TRUST AND REPUTATION ON THE SOCIAL WEB
Social capital
Social capital: the social or economic value deriving
from our trust networks
• Robert Putnam, Bowling Alone (2002)
’School performance, public health, crime rates,
clinical depression, tax compliance, philanthropy,
race relations, community development, census
returns, teen suicide, economic productivity,
campaign finance, even simple human happiness --
all are demonstrably affected by how (and whether)
we connect with our family and friends and
neighbours and co-workers’.
Strong and weak ties
Mark Granovetter, ‘The Strength of Weak Ties’ (1973)
Social capital online
Bases of social capital
1. Identity: who I am
2. Character: what I do
Social capital online
Bases of social capital
1. Identity: who I am
2. Character: what I do
• Identity + character = reputation
Social capital online
Bases of social capital
1. Identity: who I am
2. Character: what I do
• Identity + character = reputation
Social capital online
Bases of social capital
1. Identity: who I am
2. Character: what I do
• Identity + character = reputation
Reputation systems
• eBay’s reputation system: harnesses the ‘wisdom of crowds’ to leverage
trustworthiness as commercial trait
Reputation systems
Reputation systems
Reputation systems
Reputation systems
Social capital investment – for what?
Reputation currency
Reputation currency
Tweets for trust
Good news for social business
1. Biochemical rewards of developing a online reputation
2. Positive interactions release oxytocin generating feelings of empathy and trust
The rise of reputation systems
The rise of reputation systems
TrustCloud: real time reputation metric
• Gathers information from numerous social media services and algorithmically
determines your reputation based on the nature and frequency of contributions.
TrustCloud: real time reputation metric
• Gathers information from numerous social media services and algorithmically
determines your reputation based on the nature and frequency of contributions.
TrustCloud: real time reputation metric
• Gathers information from numerous social media services and algorithmically
determines your reputation based on the nature and frequency of contributions.
Connect.me: P2P reputation
Connect.me: P2P reputation
How to build social capital online
How to build social capital online• Build across multiple networks
How to build social capital online• Build across multiple networks
How to build social capital online• Engage: follow, share, comment, like
How to build social capital online• Engage: follow, share, comment, like
How to build social capital online• Enchant: give generously, be awesome!
How to build social capital online• Enchant: give generously, be awesome!
How to build social capital online• Be a maven: demonstrate your brand knowledge
How to build social capital online• Be a maven: demonstrate your brand knowledge
How to build social capital online
How to build social capital online• Be a person: speak in a genuine voice (P2P)
How to build social capital online• Be a person: speak in a genuine voice (P2P)
TRUST AND REPUTATION ON THE SOCIAL WEB