Upload File

trust and reputation on the social web

42
TRUST AND REPUTATION ON THE SOCIAL WEB

Upload: timothy-rayner

Post on 08-May-2015

531 views

Category:

Education


0 download

Report

TRANSCRIPT

Page 1: Trust and Reputation on the Social Web

TRUST AND REPUTATION ON THE SOCIAL WEB

Page 2: Trust and Reputation on the Social Web
Page 3: Trust and Reputation on the Social Web
Page 4: Trust and Reputation on the Social Web

Social capital

Social capital: the social or economic value deriving

from our trust networks

• Robert Putnam, Bowling Alone (2002)

’School performance, public health, crime rates,

clinical depression, tax compliance, philanthropy,

race relations, community development, census

returns, teen suicide, economic productivity,

campaign finance, even simple human happiness --

all are demonstrably affected by how (and whether)

we connect with our family and friends and

neighbours and co-workers’.

Page 5: Trust and Reputation on the Social Web

Strong and weak ties

Mark Granovetter, ‘The Strength of Weak Ties’ (1973)

Page 6: Trust and Reputation on the Social Web

Social capital online

Bases of social capital

1. Identity: who I am

2. Character: what I do

Page 7: Trust and Reputation on the Social Web

Social capital online

Bases of social capital

1. Identity: who I am

2. Character: what I do

• Identity + character = reputation

Page 8: Trust and Reputation on the Social Web

Social capital online

Bases of social capital

1. Identity: who I am

2. Character: what I do

• Identity + character = reputation

Page 9: Trust and Reputation on the Social Web

Social capital online

Bases of social capital

1. Identity: who I am

2. Character: what I do

• Identity + character = reputation

Page 10: Trust and Reputation on the Social Web

Reputation systems

• eBay’s reputation system: harnesses the ‘wisdom of crowds’ to leverage

trustworthiness as commercial trait

Page 11: Trust and Reputation on the Social Web

Reputation systems

Page 12: Trust and Reputation on the Social Web

Reputation systems

Page 13: Trust and Reputation on the Social Web

Reputation systems

Page 14: Trust and Reputation on the Social Web

Reputation systems

Page 15: Trust and Reputation on the Social Web
Page 16: Trust and Reputation on the Social Web

Social capital investment – for what?

Page 17: Trust and Reputation on the Social Web

Reputation currency

Page 18: Trust and Reputation on the Social Web

Reputation currency

Page 19: Trust and Reputation on the Social Web

Tweets for trust

Page 20: Trust and Reputation on the Social Web

Good news for social business

1. Biochemical rewards of developing a online reputation

2. Positive interactions release oxytocin generating feelings of empathy and trust

Page 21: Trust and Reputation on the Social Web

The rise of reputation systems

Page 22: Trust and Reputation on the Social Web

The rise of reputation systems

Page 23: Trust and Reputation on the Social Web

TrustCloud: real time reputation metric

• Gathers information from numerous social media services and algorithmically

determines your reputation based on the nature and frequency of contributions.

Page 24: Trust and Reputation on the Social Web

TrustCloud: real time reputation metric

• Gathers information from numerous social media services and algorithmically

determines your reputation based on the nature and frequency of contributions.

Page 25: Trust and Reputation on the Social Web

TrustCloud: real time reputation metric

• Gathers information from numerous social media services and algorithmically

determines your reputation based on the nature and frequency of contributions.

Page 26: Trust and Reputation on the Social Web

Connect.me: P2P reputation

Page 27: Trust and Reputation on the Social Web

Connect.me: P2P reputation

Page 28: Trust and Reputation on the Social Web
Page 29: Trust and Reputation on the Social Web
Page 30: Trust and Reputation on the Social Web

How to build social capital online

Page 31: Trust and Reputation on the Social Web

How to build social capital online• Build across multiple networks

Page 32: Trust and Reputation on the Social Web

How to build social capital online• Build across multiple networks

Page 33: Trust and Reputation on the Social Web

How to build social capital online• Engage: follow, share, comment, like

Page 34: Trust and Reputation on the Social Web

How to build social capital online• Engage: follow, share, comment, like

Page 35: Trust and Reputation on the Social Web

How to build social capital online• Enchant: give generously, be awesome!

Page 36: Trust and Reputation on the Social Web

How to build social capital online• Enchant: give generously, be awesome!

Page 37: Trust and Reputation on the Social Web

How to build social capital online• Be a maven: demonstrate your brand knowledge

Page 38: Trust and Reputation on the Social Web

How to build social capital online• Be a maven: demonstrate your brand knowledge

Page 39: Trust and Reputation on the Social Web

How to build social capital online

Page 40: Trust and Reputation on the Social Web

How to build social capital online• Be a person: speak in a genuine voice (P2P)

Page 41: Trust and Reputation on the Social Web

How to build social capital online• Be a person: speak in a genuine voice (P2P)

Page 42: Trust and Reputation on the Social Web

TRUST AND REPUTATION ON THE SOCIAL WEB


Reputation based Trust in Service-Oriented Network

Computational Models of Trust and Reputation : Agents

Reputation, Trust and Recommender Systems · Reputation, Trust and Recommender Systems ... feedback? • What about value of a seller’s transactions? • Relationship between age

NFC and authentication in pervasive and social computation · 2008-02-14 · authentication Social authentication Trust & reputation Location authentication Conclusions and future

e-Reputation: Building Trust in Electronic Commerce

Signatures of Reputation: Towards Trust Without Identity

Trust and Reputation of public organisations: Some Foundations of Social Capital in Finland 2004 ECSR Summer School on Social Capital Trento, Italy, August

Credibility-Based Trust in Social · PDF fileCredibility-Based Trust in Social Networks ... addresses the issue of false information propagation in social networking ... Beta Reputation

Trust Economy: Reputation As Currency

Reputation, Resiliency, and Results · are building reputation Why trust? In our view, if you are building trust you are building reputation. Trust is intuitively the ideal for which

Decentralized Reputation Model and Trust Framework

Reputation in financial services trust presentation

Outline Authentication in pervasive and social …Social authentication Trust & reputation Location authentication Conclusions and future work Problem of security engineering Verified

Protecting Your Company’s Reputation From Employee Risk · Protecting your company’s reputation from employee risk 10 A company social media policy Regardless of whether you trust

Social Reputation

Trust and Reputation Management in Distributed Systems · appropriate trust and reputation model to apply ... of trust management systems for wireless sensor networks”, In International

Reputation & Social Referral

Trust and Reputation

Trust and Reputation Based mechanisms for CIP

SOCIAL MEDIA AND REPUTATION FORMATION1 · KEYWORDS: Social media, reputation formation, news media, media reputation, organizational reputation . 3 In April of 2017, three security

The Predictive Enterprise: Creating Transparency and ...2007.weigend.com/WeigendBusinessIntelligenceMainzIIR2006.pdf · Discovery based on social relations (trust, reputation), and

PolarityTrust: measuring Trust and Reputation in Social Networks

Designing Online Marketplaces: Trust and Reputation Mechanisms › ris › Publication Files › 17-017_ec4ccdc0-4348-… · Trust between buyers and sellers is enabled by reputation

Trust and Reputation Framework for Social Web Platforms ... · Trust and Reputation Framework for Social Web Platforms: Research Agenda and Preliminary Model Thao Nguyen12?, Luigi

D2.2 - Provenance, Trust, Reputation and Big Data

Social Construction Reputation

6 Challenges on the Future Reputation & Trust

In Reputation We Trust

User Reputation: Building Trust and Addressing

TRUST MANAGEMENT THROUGH REPUTATION MECHANISMSdecker/courses/886f04/pubs/zacharia00.pdf · TRUST MANAGEMENT THROUGH REPUTATION MECHANISMS GIORGOS ZACHARIA and PATTIE MAES MIT Media

Reputation Based Trust

Trust and Reputation Management - Projectsprojects.cerias.purdue.edu/IFIPTM/t.pdfTrust and Reputation Systems ... –Trust expressions are ideal as marketing slogans ... –Trusted

Quantifying Trust and Reputation for Defense against

People Profiles & TrustDesigning for Trust, Designing Away Trust 109 Introduction 110 Ambiguity as a Social Resource 111 Reputation Society & Trusting Community 114 Trust & Functional

Trust, reputation and social bonds in collaborative economy: An Airbnb study case