trust agents: chris brogan and julien smith
DESCRIPTION
Keynote address by Chris Brogan and Julien Smith at Affiliate Summit East 2009 in New York City on August 10, 2009.TRANSCRIPT
attention wars and therise of the TRUST AGENT
chris brogan :: @chrisbrogan / [email protected] smith :: @julien / [email protected]
+ shhhhhh
please don’ttweet this(yet)
now, should you happen to blog about trust agents, youʼll sound really damned cool because youʼll have the frame behind our ideas. cool?
+ trust agents
make your own game - standing outone of us - belongingarchimedes effect - leverageagent zero - developing accesshuman artist - developing understandingbuild an army - developing mass
+ the attention wars
+ the attention wars
+ the attention wars
+ three levels of attention
awarenessreputationtrust
+ the attention wars
+ a trust equation
trust = social capitalsocial capital + web = linkssocial capital + web = trafficsocial capital + web = social proofsocial capital + web = a big f ’n network
+ trust agents
make your own game one of usarchimedes effectagent zerohuman artistbuild an army
+ make your own game
tim ferrissmalcolm gladwellchris anderson
+ make your own game
find your value differentiation
create a new word for yourself
learn the systems - attuned / distorted
+ one of us
find the agent zero
seek frictionless distribution
be everywhere and create/maintain bonds
all knowledge is vocabulary
insider language is huge
+ one of us
+ archimedes effect
build off your previous success
never start from nothing
its all chips : winning the game is table stakes for the NEXT game
+ archimedes effect
+ agent zero
+ agent zero
be the priest ; build the church
be the relationship before the sale
your live or die by your database
be part of everyone’s 150
+ human artist
+ human artist
connect people constantly
share instead of horde
practice simple touchpoints of loyalty
self aware vs. self involved
+ build armies
+ build armies
give your ideas handles
teach them to fish
bring your own dialtone
+ photo creditshttp://www.flickr.com/photos/oddsock/3623474374/ - ravenhttp://www.flickr.com/photos/srboisvert/300955591/ - for dummieshttp://www.flickr.com/photos/jakesdad/2838195408/ - monitorshttp://www.flickr.com/photos/dno1967/3256131012/ - cassettehttp://www.flickr.com/photos/so-cute/2801751071/ - pacmanhttp://www.flickr.com/photos/stuseeger/230625347/ - cirquehttp://www.flickr.com/photos/cavalierhorn/3035223894/ - women basketballhttp://www.flickr.com/photos/nahuel31/27042761/ - marioshttp://www.flickr.com/photos/affiliate/3192683174/ - gary vaynerchukhttp://www.flickr.com/photos/66176388@N00/3654218547/ - dog in washerhttp://www.flickr.com/photos/lenore-m/2629968724/ - d12 girlhttp://www.flickr.com/photos/andrewbaron/152682091/ - george soroshttp://www.flickr.com/photos/loritingey/350043329/ - bill gateshttp://www.flickr.com/photos/tedmurphy/3090729843/ - shoemoneyhttp://www.flickr.com/photos/andrewfeinberg/2622249265/ - gary vaynerchuk 2http://www.flickr.com/photos/27380453@N08/3806536546/ - chris & julienhttp://www.flickr.com/photos/didbygraham/1043618304/ - cookie nazihttp://www.flickr.com/photos/malias/1551870489/ - girl at the barhttp://www.flickr.com/photos/scfiasco/216348017/ - mailboxeshttp://www.flickr.com/photos/jurvetson/2548361367/ - obamahttp://www.flickr.com/photos/dust/3414751745/ - cellogirlhttp://www.flickr.com/photos/thenationalguard/3274417742/ - coachhttp://www.flickr.com/photos/spiritual_marketplace/3570676601 - texture