Trulia.com

Online Advertising Opportunities:

For more information visit WORC > Resources > Marketing > Advertising Opportunities and Resources > Trulia

What is Trulia?

- A national real estate search and listing aggregation website

- 4.9 million monthly site visitors

- A marketing medium focused on real estate professionals marketing their brand and listings to attract clients.

- A direct-to-agent model; they send contacts directly to the listing agent.

- Providing real estate information to consumers at the local level to help them make better decisions.

What is Trulia?

Listings promoted on Trulia.com will also be available across their network of online partners

Trulia also powers the real estate search for a number of online media publication websites.

How many use Trulia?

*Statistics taken from December 2007

Hitwise Statistics of Trulia’s traffic from 3/06-1/08:

Statistics* Snapshot:

-Unique users per month: 3.0 million

-Visits per month: 3.5 million

-Homes for sale on site: 2.5 million

-Property records on site: 58.0 million

-Page views per month; results page 1: 10.0 million

-Average time on site per visit: 12.0 minutes

2006 2007 2008

Who uses Trulia?The Trulia User:Sellers:

•Just listed their property 23%•Plan to list their property in next 6 months 40%

Buyers:•Plan to buy in next 12 months.: 81%•Plan to buy in next 6 months.: 57%•Pre-qualified for a mortgage: 52%

Profile:•Not yet working with an agent: 69%•35+ years old: 62%•Male/Female users: 55%/45%•Married/committed relationship: 75%•Have children: 38%•Annual Household income over $100K: 52%•Annual Household income over $200K: 14%•Current home owner: 63%

Advertising Opportunities on Trulia.com

1. All Windermere Listings (free)

2. Featured Listings (paid)

3. Display Banner Advertisements (paid)

All Windermere Listings

- Beginning March 1st, all Windermere listings will start appearing on Trulia.com.

- All properties listed by February 29, 2008 will appear as Featured Listings on Trulia.com for the life of the listing (compliments of Windermere and Trulia).

- Agents in participating offices that have a complimentary Featured Listing on Trulia.com will receive an email on March 2nd with instructions on how to enhance their listing and profile on Trulia.com.

Featured Listings Upgrade- Beginning March 1st, agents in

participating offices will be able to upgrade their listings as a Featured Listing via their MyTrulia account.

- Featured Listings are shown in the top three positions on Trulia.com’s Search Results page.

- Featured Listings will rotate depending on the number of Featured Listings in that area.

Featured Listings Upgrade- How it works:

- To activate a listing, agent will Login to their MyTrulia account

- Then select listings they wish to upgrade as Featured Listings.

- Featured Listings will be good for the life of that listing.

- Agents with a Featured Listing will receive a weekly email tracking the traffic on their Featured Listing.

Display Banner Advertisements

Two banner positions available: a square banner on the right side of the webpage, and a tall “skyscraper” position on the left.

Display Banner Advertisements

- Three template options to select from

- Banner will link to:

1st - the agent website listed on the Windermere roster by default

2nd - to the agent’s Agent Bio page on Windermere.com if no website is indicated on the roster.

Listing Presentation Sheet will be available:

- On the Windermere CMA Reports page

- At WORC > Resources > Marketing > Advertising Opportunities and Resources > Trulia.

Promote Trulia Benefits to Clients

- With Trulia Voices you can establish a reputation as a knowledgeable real estate resource and neighborhood expert.

- Connect with buyers, sellers, fellow real estate professionals and those just looking.

Maximize Your Impact with Trulia Voices

A True Story of Trulia Voices

A True Story of Trulia Voices:

The Wall Street Journal recently profiled a Windermere agent who connected with a client through Trulia Voices. The article stated, “…Lisa Suarez, an insurance broker from San Leandro, Calif., turned to a discussion board on Trulia.com recently after months of failing to find a buyer for her home.

“Ms. Suarez posted a message on Trulia Voices at 2 a.m. asking if anyone had any suggestions on how to speed up the process of selling her home. Within minutes, she says, she was contacted by a real-estate agent who offered some advice that Ms. Suarez liked, and the two agreed to meet. Ms. Suarez hired the agent, Cindi Hagley of Windermere Real Estate Services Co. in San Ramon, Calif., and within three weeks had two offers for her house that she is considering.”1

1Banjo, Shelly. “Doing Your Homework.” Wall Street Journal. 11 Dec. 2007: R6.

How do I get started?

The Trulia folder on the WORC will have everything you need to get started. We’re adding helpful new materials each week during the launch period of this program.

Materials In Production:

- Trulia Opportunities Flyer – a quick description of the advertising opportunities.

- Trulia Statistics – a one-page overview of Trulia.

- Listing Presentation Sheet about Trulia available on the Windermere CMA.

- Featured Listing -- How-to instructions.

- Getting Started with Trulia Voices video – a short video with instructions and ideas for utilizing Trulia Voices.

- Agent Display Advertisement information.

How do I get started?

To access:

WORC > Resources > Marketing > Advertising Opportunities and Resources > Trulia

Questions?

Contact: Your Office Owner/Manager

Email: Windermere Technology (techsupport@windermere.com)

Thank you!