true corporation's business plan for mobile broadband with frequency re-farming
DESCRIPTION
TRANSCRIPT
![Page 1: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming](https://reader033.vdocuments.us/reader033/viewer/2022051412/54c652664a7959b1098b4604/html5/thumbnails/1.jpg)
True Corporation Public Company Limited
Business Plan for Mobile Broadband withFrequency Re-farming
October, 2013
![Page 2: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming](https://reader033.vdocuments.us/reader033/viewer/2022051412/54c652664a7959b1098b4604/html5/thumbnails/2.jpg)
Changing User Behavior
![Page 3: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming](https://reader033.vdocuments.us/reader033/viewer/2022051412/54c652664a7959b1098b4604/html5/thumbnails/3.jpg)
Source : Nokia Siemens Network
Mobile Data Traffic Explosion Drivers
Key Drivers
![Page 4: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming](https://reader033.vdocuments.us/reader033/viewer/2022051412/54c652664a7959b1098b4604/html5/thumbnails/4.jpg)
IT Product Shipment Forecast
Source : IDC
![Page 5: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming](https://reader033.vdocuments.us/reader033/viewer/2022051412/54c652664a7959b1098b4604/html5/thumbnails/5.jpg)
Global Traffic
Source : Adobe
![Page 6: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming](https://reader033.vdocuments.us/reader033/viewer/2022051412/54c652664a7959b1098b4604/html5/thumbnails/6.jpg)
Source : StatCounterGlobalStats
Global Mobile Traffic
![Page 7: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming](https://reader033.vdocuments.us/reader033/viewer/2022051412/54c652664a7959b1098b4604/html5/thumbnails/7.jpg)
Source : ZocialInc
Thailand Online Users
![Page 8: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming](https://reader033.vdocuments.us/reader033/viewer/2022051412/54c652664a7959b1098b4604/html5/thumbnails/8.jpg)
24/7 Multi-Platform Consumption
Source : ORMLondon, Comscore
![Page 9: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming](https://reader033.vdocuments.us/reader033/viewer/2022051412/54c652664a7959b1098b4604/html5/thumbnails/9.jpg)
Source : CISCO Visual Networking Index
8x
4x
5x
4x
Data Consumption on Device
2x
![Page 10: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming](https://reader033.vdocuments.us/reader033/viewer/2022051412/54c652664a7959b1098b4604/html5/thumbnails/10.jpg)
Roger's Theory of Innovation (Everette M. Rogers)
Subscriber Distribution Model
Heavy User
20% Subs 80% Subs
20% Data Volume
Average User Light User
80% Data Volume
Source : True, Technology Strategy
![Page 11: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming](https://reader033.vdocuments.us/reader033/viewer/2022051412/54c652664a7959b1098b4604/html5/thumbnails/11.jpg)
Subscribers/Connectivity
Data Usage Volume
5 Years Traffic Forecast (2013 - 2018)
9.5 times
3.4 times
Source : True, Technology Strategy
More than 50 MHz bandwidth would be required
for support data usage volume in the near future
![Page 12: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming](https://reader033.vdocuments.us/reader033/viewer/2022051412/54c652664a7959b1098b4604/html5/thumbnails/12.jpg)
Source : Qualcomm/ 3G America
Technology Evolution
![Page 13: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming](https://reader033.vdocuments.us/reader033/viewer/2022051412/54c652664a7959b1098b4604/html5/thumbnails/13.jpg)
Technology Trend
Source : Qualcomm
Cognitive Radio(SDR)
eMBMS LTE-A MIMO
Software Defined Radio Multi Broadcast Multi Service LTE-Advanced Multiple Input Multiple Output
![Page 14: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming](https://reader033.vdocuments.us/reader033/viewer/2022051412/54c652664a7959b1098b4604/html5/thumbnails/14.jpg)
Source : 3G America
Heterogeneous Network
Coverage Prospect
Capacity Prospect
Offload Prospect
Low Band
High Band
High Band
Deployment objective, Deployment area and Frequency band would relate each other
![Page 15: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming](https://reader033.vdocuments.us/reader033/viewer/2022051412/54c652664a7959b1098b4604/html5/thumbnails/15.jpg)
3G Coverage
![Page 16: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming](https://reader033.vdocuments.us/reader033/viewer/2022051412/54c652664a7959b1098b4604/html5/thumbnails/16.jpg)
4G Coverage
![Page 17: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming](https://reader033.vdocuments.us/reader033/viewer/2022051412/54c652664a7959b1098b4604/html5/thumbnails/17.jpg)
WiFi Service
![Page 18: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming](https://reader033.vdocuments.us/reader033/viewer/2022051412/54c652664a7959b1098b4604/html5/thumbnails/18.jpg)
Component Carrier for LTE-Advanced
1.4,3,5,10,15,20 MHzFrequency Bandwidth
![Page 19: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming](https://reader033.vdocuments.us/reader033/viewer/2022051412/54c652664a7959b1098b4604/html5/thumbnails/19.jpg)
Frequency Spectrum in Developed Market
![Page 20: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming](https://reader033.vdocuments.us/reader033/viewer/2022051412/54c652664a7959b1098b4604/html5/thumbnails/20.jpg)
Frequency Spectrum Allocation
Source : NBTC
To maximize frequency spectrum efficiency, Allocated frequency for LTE
technology should be concerned about further upgrade to LTE-A technology
![Page 21: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming](https://reader033.vdocuments.us/reader033/viewer/2022051412/54c652664a7959b1098b4604/html5/thumbnails/21.jpg)
Summary
• Tablet, Portable PC, Video content and Cloud service would be key drivers to boost up network traffic.
• In next 5 years, Subscribers will grow 3.4 times while Data traffic will increase 9.5 times.
• At least 50 MHz spectrum would be required to support our forecast data traffic in 5 years
• Ways for efficient utilization : Coverage prospect, Capacity prospect, Capacity offload prospect
• Technology aspect, LTE would give better spectrum efficiency. LTE-A would make even better spectrum efficiency.
• 20-40 MHz bandwidth assigned by regulator for LTE-A and further new technology should be taken into account.
![Page 22: True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming](https://reader033.vdocuments.us/reader033/viewer/2022051412/54c652664a7959b1098b4604/html5/thumbnails/22.jpg)