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TRU OPTIKOTT DATA MARKETPLACE

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M A K I N G T H I R D P A R T YAND FIRST PARTY DATA A C T I O N A B L E A C R O S S

CONNECTED TV

Name: Jhon BJob: Graphic D

Name: Jhon BJob: Graphic D

Name: Jhon BJob: Graphic D

OTT DATA MARKETPLACE

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About Tru Optik’s OTT Marketing Cloud. . . . . . . . . . . . . . . . . . . .

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On Demand Partners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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TABLE OF CONTENTS

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The OTT Marketing Cloud, powered by Tru Optik, is an integrated data management, cam-

paign activation, audience measurement, and marketing attribution platform designed to

empower media companies, publishers, and advertisers with the ability to better monetize

audiences and engage their target consumers across Over-the-Top (OTT) and Connected TV

(CTV).

INTRODUCTION

The OTT Data Market Place is the only repository of branded 3rd

party data synced to Connected TV households and devices. It

was built to complement the Tru Optik Data Management Plat-

form in providing media companies, publishers, and advertisers

with the ability to power audience based advertising across all

OTT and CTV devices and platforms.

Choose from over 3,500 “Always On” segments ranging from de-

mographics to auto intent, purchase behavior and more. If you

want to create an even more custom or granular audience seg-

ment, the OTT Data Market Place has over 80 additional “On

Demand” data partners, all of which can be activated across the

entire OTT ecosystem (Desktop, Mobile, Connected TV) for both

direct or programmatic campaigns.

The OTT Data Marketplace is unique because it enables market-

ers and advertisers to take full advantage of the precision people

based targeting that digital offers to buy OTT and CTV.

ABOUT TRU OPTIK’S OTT MARKETING CLOUD

TRU OPTIK’S OTT DATA MARKET PLACE

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ABOUT ALLIANT AUDIENCESTM

Alliant provides marketers with access to a unique source of predictive data, powerful data science, and strategic insight into consumer behaviors. Our database includes detailed be-havior across 10 billion purchases and more than 270 million U.S. consumers. By utilizing ac-tual multichannel transactional data, Alliant’s digital audiences connect brands with respon-sive consumers across devices and platforms, driving results for both branding and direct response campaigns.

Alliant offers over 800 audience segments across 8 major categories:

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ALLIANT AUDIENCES DATA

Data Collection

Alliant aggregates data directly from hundreds of leading direct-to-consumer marketing brands, which is then transformed to create a unified view of consumer purchasing behav-ior. We also have strategic partnerships in place to enhance the rich purchase data with additional demographic, lifestyle, social and automotive data. Visit alliantinsight.com to learn more.

Brand Buyer Propens it ies

Propens it ies?

Auto Demograph i c

Movers, Homeowners & Renovators

Product Purchase Performa n c e

Buyers with Soc ia l Interests

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A B O U T c o m s c o r e

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating me-dia across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with

confidence.

comscore demographics include:

Use it to:

• Complete audience profiles for more accurate and relevant targeting• Leverage trusted demographics powered by the same technology as MRC-accredited

vCE®• Align segments with traditional TV demographics for seamless cross-platform

campaigns campaigns

• Age

• Gender

comscore DATA

Comscore unifies cross-platform data assets at massive scale to provide comprehensive in-sight into audience demographics– in a single view. Our unparalleled data sources – such as our massive two-million-person opt-in panel and extensive census network – are the foun-dation for our person-level insights, providing you with more strategic, flexible targeting op-

tions.

Data Collection

Fema le , 18 - Ma le , 25 - 49 Fema le , 35 - 54and more

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Cross Pixel is a leading provider of granular audience data for the programmatic advertising industry. Utilizing proprietary data management technology of over 5,500 leading websites and app owners, Cross Pixel provides the highest quality audience data to help marketers improve campaign performance.

Cross Pixel’s audiences are built with granular and transparent control over where users are harvested and how they qualify to be targeted. Cross Pixel’s unique real-time scoring engine analyzes over 650 million consumers, enabling advertisers to identify their target audience, the content, and the context that their audience is most likely to engage with across all devic-es. This approach drives performance for advertisers while also providing audience insights and authenticity around the data powering their campaigns.

A B O U T C R O S S P I X E L

Cross Pixell segments available in OTT Data Marketplace

Trave l

F inanc i a lConsumer Electron i c Shoppers Food & Din i ng

Rea l-Estate Home Buyers Furn iture

Home & Garden

Major App l i ance Shoppers

Trave lTe lecom Products & Serv i ces

100+ segments identifying people who work for companies across all industries, as well as individuals who work in a variety of functional areas across industries. B2B:

Custom Search Retargeting

Data Collection

Cross Pixel offers Custom Search Retargeting Segments which can include a single word, small phrases, specific brands, competitors, product types and more.

Cross Pixel’s Custom Search Retargeting audiences outperform standard segments because they are more accurate and reflect the specific target audience that each brand is trying to reach, unlike generalized data segments that are undifferentiated, bloated for unnecessary

scale, and inaccurate.

Cross Pixel identifies and harvests the search activity on over 650 million users worldwide. Through our partnerships with over 5,500 eCommerce sites, shopping comparison engines, local search directories and toolbars, Cross Pixel identifies the specific keywords users are

searching for in the URL, title, body and Meta tag of each site.

CROSS PIXEL DATA

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ABOUT DATALINE

DATALINE, a leading provider of consumer information, intelligent analytics, smart modeling applications, offers over 500 pre-built digital audience segments. Our data passes rigid qual-ity control measures to ensure the highest level of information accuracy.

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Dataline specializes in providing marketers with customized insights by utilizing its propri-etary database of 240 million individuals combined with over 2,000 highly predictive data variables. Our data mining approach allows us to provide a custom solution for omni-channel marketing campaigns.

Our digital offering is based on transactional purchase data, lifestyle interest and purchase intent, as well as powerful demographics, such as age and income.

DATALINE DATA

Transact iona lBuyers

Enthus iasts/Lifesty le

TRANSACTIONAL BUYERS

Purchase Intent

Datalines’s audience segments are sourced from thousands of first party data partners. Da-taline’s data resources are secured through licensing arrangements offering monthly transac-tional data as well as rich demographic information.

Data Collection

Demograph i c

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ABOUT EXPERIAN MARKETING SERVICESExperian Marketing Services is a leading global provider of consumer insights, targeting, data quality and cross-channel marketing. We help organizations intelligently interact with today’s empowered and hyper-connected consumers. By helping marketers identify their best cus-tomers, find more of them and then coordinate seamless and intelligent interactions across the most appropriate channels, Experian clients can deepen customer loyalty, strengthen brand advocacy and maximize profits.

As the largest and most comprehensive resource for traditional, digital, video and TV cam-paigns available today — including data on more than 300 million consumers and 126 million households — Experian’s ConsumerView database offers core consumer data characteristics integrated with lifestyle, attitudinal, and purchase behavior. By leveraging ConsumerView, progressive brands around the world are more accurately targeting, segmenting and en-riching their existing customer data to improve campaign response rates, strengthen brand loyalty and significantly increase revenue.

Experian’s vast array of audience segments provide marketers with proven, high-performing options when selecting their best audience based on their unique business and campaign goals. Data segments available in OTT Market Place:

EXPERIAN MARKETING SERVICES DATA

D emogra p h i c sA u to Auto Sa l e sa n d Serv i c e s DMA D at a

Geogra p h i c Hous ing Attr i butes I n v e s t m e n t ProP e r t y

L i f e s t y l e s

Mos a i cP r e s e n c e of Ch i l d tr u eto u c h Weat h e r

Data Collection

Experian Marketing Services’ audience segments are powered by our industry-leading compiled consumer database -- ConsumerView. The database uses state-of-the-art technology, uniquebuild methodology, and vast data sources with online linkages to deliver a superior database that addresses the sophisticated needs of today’s multichannel marketer. Experian draws on a massive base of knowledge developed over 40 years. With a privacy compliant approach that respects consumers’ choice, Experian combines data from a wide array of sources, including self-reported information, aggregated panel data, public records and historical retail purchases.

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A B O U T I H S

IHS Markit is the automotive industry’s leading source for market-wide insight, expertise and ad-

vanced planning solutions. With a reputation of enabling better decisions and better results for 20

years of vehicle history, the world’s leading OEMs, suppliers and their transportation partners rely on

IHS Markit to power growth, improve efficiency and drive a sustainable competitive advantage.

IHS DATA

With over 1,400 predictive audiences mapped to 120 million US households, fueled by deep learning

and artificial intelligence, and available 24-hour custom audience development, Polk Audiences by

IHS Markit provide the building blocks to meet any targeting needs - and daily measurement to prove

it.

Registration data, Sales data, industry data, VIN data, in-depth audience analyses including house-

hold composition,garage composition, household loyalty type, demographics,ethnicity, lifestyle, and

other data characteristics. We can also provide insights into the top conquests by make, model, and

segment through our newest acquisition, Dataium, IHS Markit is now the world’s largest compiler of

online automotive shopping behavior. Through our partnership with ODC/DLX (Oracle Data Cloud/

Datalogix), we supply the audiences and measure and optimize campaign performance.

Data Collection

Owners Purchase Prospects

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A B O U T K A N T A R

Kantar is home to the world’s leading research, data and insights brands. We help brands, agencies

and media companies drive growth by optimizing the development of impactful content, strategic

audience planning and effective media placement. We combine human led story-telling with da-

ta-driven decision making from early stage creative efforts through to content optimization, campaign

targeting, brand impact and ROI performance.

KANTAR DATA

Knowing who to target in advance of a campaign is useful but knowing which targets actually respond

to your campaign is even better. Kantar provides a unique opportunity to do just that. In conjunction

with our industry leading ad effectiveness solutions such as Brand Lift Insights and CrossMedia, you

can discover the segments that are most impacted by your campaign. Using advanced MTA solu-

tions, Kantar also enables the development of custom segments based on the highest individual

responses to your campaign surveys. Through our syndicated segments we deliver powerful target-

ing and activation capabilities. Our segments include audiences such as “It” girls, Naturalists, Urban

Intelligentsia and more across 10 different categories.

The power of the Ignite Network® allows us to connect panels and data assets at a human-level, and

integrate with 1st party data, 3rd party data and survey responses to deliver powerful insights. Our

segments are informed by extensive assets from more than 200MM cookies and are automatically

produced, refreshed and distributed so they can be purchased and activated instantaneously.

Note: These segments appear as Millward Brown in the Tru Optik platform.

Data Collection

Auto

eCommerce Sports Trave l

Bus i ness & Finance Commun ity & Lifesty le

Enterta inment News & InfoHea lth & Fitness

Reta i l

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A B O U T K A N T A R S H O P C O M

Kantar Shopcom is the industry’s most accurate, flexible and scalable source of actual purchase behavior data. Shopcom data assets are a blend of CPG, retail and class of trade shopper data covering 90% of all US household spending patterns from 450+ retailers across 680 categories and 18,500 brands. These data sets are classified from over $1.4 trillion in sales volume.

Our data allows advertisers and publishers to access rich, predictive consumer information

and complement site-based ad buys with campaigns that reach specific high value audiences.

We assign consumers to a Shopcom Individual or Household ID providing granular audience reach for marketers who require a high level of precision. Shopcom segments predict the like-lihood of shoppers to engage in purchase behaviors for CPG brands, retail product segments as well as retailer nameplates. This means advertisers don’t have to utilize broad inmarket or category groups, but can reach audiences linked to specific granular needs.

Kantar Shopcom purchase segments have been used to understand audience profiles, exe-cute targeting campaigns and measure campaign effectiveness via addressable advertising, addressable TV, video, and mobile marketers.

Shopper Segments Available in OTT Marketplace include:

KANTAR SHOPCOM DATA

Loya lty Heavy Buyers Med ium Buyers L ight Buyers

Kantar Shopcom commits to maintaining consumer privacy and only shares anonymous de-identified information across all advertising channels. Shopcom avoids the release of any personally identifiable information (PII) because we don’t store sensitive data, therefore, providing consumer transparency, meaningful user control and robust data security.

Kantar Shopcom creates unparalled consumer-level marketing and media insight, by com-bining purchase behavior analytics expertise to the data in the Shopcom Data Platform with the complementary data sets and rich analytic expertise of its extensive network of commer-

cial partners.

Data Collection

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A B O U T L O T A M ELotame’s 3rd party SMART Data comes from an extensive network of publisher partners. Lotame’s

data consists of self-declared and demonstrated behavioral data from unique publisher partners,

yielding accurate and scalable demographic, behavioral interest, and social influencer audience seg-

ments. Lotame’s SMART Data bundles 100% declared and demonstrated - not panel-based - data

into over 180 audience segments across all major verticals (Auto, Travel, Finance, Retail, CPG).

LOTAMAE’S DATA

180 prepackaged audience segments are designed to extensively cover most of the major verticals.

Available in OTT Markletplace include:

The ideal use-case is for top-of-the-funnel, brand advertisers looking to reach large audiences and

generate awareness, intent, likelihood to recommend/purchase, and view. Lotame’s data has also

worked well in performance-based campaigns in the major verticals above.

Lotame’s data is primarily collected from our extensive group of publisher partners. Partners place

our proprietary Behavioral Collection Pixels (BCP’s) on every page of their site, allowing us to collect

individual demographic, declared interest, action, search, purchase intent, and other data points. Our

BCPs enable us to collect more than 2 billion data points each day while organizing them into 900

audience categories of human behaviors, refreshing nearly every second as each behavior is updated

with each page view.

We have data from user’s online and offline registrations, online and offline surveys, and demonstrat-

ed behaviors (where we will collect a data point on “Sports” if a user posts a comment on a Sports

Forum, uploads a photo about Sports, reads an article about Sports, etc.).

TraveL

Automotive

CPG

F inance

Gamers (on l i ne and off l i ne)

Enterta inment (Mov ies , TV)

Fash ion Green Liv ing

Technology

Advocacy

Data Collection

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ABOUT MEDIA SOURCE SOLUTIONS

Media Source Solutions has developed into an industry leading data provider, allowing ad-vertisers to accesses their massive database of direct response vehicles. Through the col-lection of everything from new phone connects, new utility connects, magazine subscribers, co-registration responders, consumer packaged goods shipped reports, Media Source Solu-tions are able to deliver niche, actionable, and targeted consumer direct marketing behavior

data. Areas of specialty include CPG, In-Market, Automobile, B2B and Underserved.

Media Source Solutions’ taxonomy contains over 800+ segments that can be used to build custom audiences. Our gender segment is particularly strong and has proven to be a stand out.

MEDIA SOURCE SOLUTIONS DATA

Reach consumers who have made multiple transactions by category. It can be overlaid with any of our other segments.CPG:

Reach consumers who have raised their hands to say they are ready to buy by product.I n-Market:

Eth n i c i t y F a s h i o n & Be a ut y Hea lth & Wel l ness

Data Collection

Media Source Solutions collects offline data from a plethora of unique and reliable consumer

databases that range from “self-declared” information, transactional, retail to other direct

response methods. In addition, Media Source Solutions receives daily demographic, lifestyle,

CPG and behavioral data. The combination of these unique data sources creates a powerful

database for highly effective targeting to your most responsive consumers.

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ABOUT NETWISE DATA

More than data…insight. NetWise Data is the largest provider of unbranded B2B audience data to the digital advertising ecosystem. NetWise builds unique B2B marketing products using proprietary technology and non-traditional data sets. NetWise’s highly skilled manage-ment and engineering teams are customer-centric information services veterans with over 100 years of total experience at the most respected companies in the data industry. NetWise’s data-driven environment creates a business culture designed to outshine the competition. Building fresh and accurate audience data comes naturally to NetWise, which is the founda-

tion to engaging your target buyers and achieving your desired outcome.

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NETWISE DATA’S DATA

NetWise’s performance centric digital targeting database is comprised of ~275 firmograph-ic and demographic segments designed for efficient direct and programmatic campaigns. NetWise understand that leveraging content data provides you with the competitive edge to zero in on specific customers and the key involves expertly linking personal and business

attributes, such as:

Demograph i csCompany Serv i ces Company S ize Profess iona l s

NetWise builds infrastructure to boost business intelligence, data warehousing and conduct hands-on testing to substantiate our metrics. Our aggressive proprietary strategies are built to deliver a 360-degree view of business contacts. Millions of records are produced using

billions of relationships from multiple data sources including:

NetWise embraces technology to analyze massive amounts of data. Because of the multi-ple-source-validation processes NetWise performs, their B2B digital targeting file is the most

complete accurate and competitive in the industry.

Data Collection

Direct User and Company Third Party DataIndustry Partner Files

Online and Offline Directory Aggregation

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A B O U T N E U S T A R A d A D V I S O R

A click on an ad for a BMW doesn’t indicate the website visitor is in the market for one. Media planners often have a specific audience to target in mind, but often end up settling for vari-ations of them during campaigns. Neustar gives marketers a clearer lens on their audiences - not only who is loyal to a brand, but who has the income and lifestyle suited to a purchase.AdAdvisor provides audience insights fueled by the most authoritative consumer informationavailable. In contrast to traditional behavioral targeting data providers—where a behavioralsegment represents a single behavior based on a recent observation—our audiences are de-rived from our consumer insight engine that makes predictions based on everything we knowabout a consumer offline, not single data points.

AdAdvisor Audiences are comprised of both probabilistic and deterministic data to enable marketers to more precisely target those consumers with a higher propensity to react to an online and mobile campaign. Neustar has over 200 sources of offline data that are aggregat-ed, cleansed, and used to build a comprehensive offline identity. Neustar AdAdvisor enables marketers to discover, create, and target the right audiences.

NEUSTAR AD ADVISOR DATA

Beverages

Persona l

Home Improvement

Hea lthcare

Technology&comput ingShopp ing

Educat ionBeauty Products

Grocery

L ife Events

Restaurants

Pets

Demograph i cs

Hobb ies& Interests

Persona lF inanc i ng

Sty le& Fash ion

Enterta inment

Automotive

Presences of Ch i l dren

Household Products

Trave l

Data Collection

Using Neustar’s Authoritative Identity methodology, audiences are anonymously on boarded us-ing our proprietary online to offline verification process and brought online in a variety of ways, including:

AdAdvisor data is most impactful when used at the top of the purchase funnel since it identifies large groups of prospects that are likely to have the desired brand and/or product preference.

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NinthDecimal is a marketing platform powered by location data, harnessing location insights to build precise understandings of consumers’ physical world behavior. NinthDecimal’s unique household to device matching capability bridges consumer’s online and offline data, powering omni-channel audience targeting, measurement, insights and data licensing solu-tions. By filling the massive gap in understanding how consumers spend the majority of their time, NinthDecimal provides marketers a comprehensive new model of the customer journey for impactful engagement.

NinthDecimal processes trillions of data points from over 135M unique devices every month to power its Location Graph™, the most precise audience intelligence technology on the market, and Location Conversion Index™ (LCI™), the leading offline attribution solution with

over 200 integrated media and advertising partners.

NinthDecimal’s data addresses a critical “blind spot” for marketers. Precise location signals coupled with CRM and third-party data provide the most comprehensive view of a brands customer. Analyzing trillions of data points of every day consumer behavior, NinthDecimal insights informs brands on how their customers navigate the customer journey, digitally and

in the real world.

NINTH DECIMAL DATA

A B O U T N I N T H D E C I M A L

NinthDecimal creates thousands of audience segments based on a precise understanding of

consumer online and offline behavior. This customer intelligence identifies in-market shop-

pers, lifestyle and purchase preferences, buyers of competing products, customers in prox-

imity, TV viewing behaviors and more. Available in OTT Marketplace include:

Food & Din i ng

Reta i lL ifesty le Technology

Auto D IY (Do it Yourse lf)

Sports and Hea lthy L iv ing

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Approximately 80% of NinthDecimal’s location data is collected intermittently via ad calls,

providing the scale needed for accurate and representative targeting & measurement. Ninth-

Decimal also ingests a variety of additional location signals (20%) from mobile app partners

that don’t rely on ad calls for data collection, such as persistent “always on” data (collected

even when the phone is in the user’s pocket).

NinthDecimal’s proprietary Location Graph™ provides the context required to understand

consumers’ precise location in the physical world at the time a location signal is detected.

With over 120MM parcels mapped (including residential, commercial, street, park, highway

boundaries, and more), NinthDecimal covers nearly every venue in the U.S. To ensure accu-

racy of parcel-based locations, NinthDecimal cross-references 5 different databases (Google,

Localeze, etc) through an airtight multi-geocoding process, and continually updates mer-

chant name/address data via real-time API feed.

Data Collection

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ABOUT TiVo DATA

At our core, we’re innovators on a mission to create the ultimate entertainment experience. We touch the lives of binge-watching, music-loving, entertainment fanatics every day by de-livering beautiful user experiences and enabling the world’s leading media and entertain-ment providers to nurture more meaningful relationships with their audiences. The TiVo Advanced Media and Advertising business is a data-driven, B2B organization with-in TiVo whose passion is connecting content providers and advertisers to their perfect au-dience. TiVo’s solutions for the space include a wide breadth of options including media planning tools, reporting, unique advertising inventory, and audience segments to connect cross-platform to linear TV.

Setting a new standard with quality data, to deliver quality results.TiVo’s set-top box data easily integrates into your data ecosystem, giving you everything you

need to accomplish your most ambitious initiatives – from improving media plans, to power-

ing machine learning and artificial intelligence applications.

We anonymize return-path data from TiVo and non-TiVo set-top boxes to create a robust,

privacy- compliant database of TV viewership. Our database is built on TiVo metadata IDs,

enabling the easy transferability between media platforms.

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Verticals of expertise

TiVo DATA

AutoPharma F inanc i a lServ i cesReta i l CPG Pol it i ca l

Data Collection

TiVo Viewing data is collected from a combination of TiVo set-top box hardware and soft-ware, 3rd-party set-top box hardware running TiVo software (i.e. TiVo, Passport and iGuide), and 3rd party set-top box hardware running 3rd party software. The viewing data is owned by TiVo or licensed from MVPD partners and is refreshed monthly.

All TiVo viewership data is Clickstream-based resulting in substantially more accurate Live and DVR playback viewership.

TiVo Viewing data is reported at an anonymized household level which is matched determin-istically on a 1:1 basis to First and Third-Party lists. Our dataset is matched through partners including but not limited to Experian, LiveRamp, Acxiom, etc.

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ABOUT V12 DATA

V12 Data is an industry leading premium data provider. Through V12 Data’s proprietary tech-nology, businesses of all sizes gain access to over 5 billion premium consumer, business and automotive records.

V12 Data turns offline consumers into targetable audiences by mapping offline demographic, lifestyle, purchase, auto, mover, CPG, and B2B data into privacy compliant online audience segments. Blending accurate and up-to-date offline data with over 215M U.S. consumers and 186 million VINs has increased ROAS for both brand and direct response campaigns alike.

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V12 Data offers audience segments to target across 12 categories including:

V12 DATA

V12DATA

Auto Budget A l cohol I n Auto Market Predictor

Baby and Todd lers

I ncomeOTC Med i c i ne/Cough & Cold F inanc i a l Hea lth & Beauty

Pet Household & Laundry

Data Collection

V12 Data’s multi-channel consumer file is one of the largest consumer databases in the indus-try. The database is an aggregated file built from dozens of proprietary data sources, which combine postal, email, phone, and mobile data, as well as hundreds of selectors to further

improve targeting.

Mover

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A B O U T W E B B U L A

Webbula insightData combines industry-leading data rich assets with the latest technology to provide

our customers with a clear omnichannel view. Our comprehensive data ready OTT channels are based

entirely on self-reported, deterministic, and individually-linked audiences - Webbula never uses mod-

eled data - which means you can trust the data we provide comes directly from the sources you are

trying toreach. Actual, real, human beings.

WEBBULA DATA

Webbula insightData gives our customers the power to build targeted, segmented, and highly

personalized audiences . Our industry-leading dataVault includes premium quality self-reported,

deterministic and individually-linked data that includes over 85% of the U.S. population. Our data

comes directly from individuals through surveys and is never modeled. In addition Webbula ensures

ongoing data quality by constantly updating, verifying and filtering our data sets through our propri-

etary multi-method hygiene solution, cloudHygiene - which mitigates potential fraud and provides

even more data security - constantly linking data back to the individual source.

This is why so many customers trust Webbula insightData.

Marketers can use our data to create new or expand upon existing audiences with our categories:

Automotive B2B Interests , Hobb ies , L ifesty lesDemograph i c

Pol it i ca l F i nanc i a l

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Webbula insightData is primarily sourced from a wide variety of surveys taken directly from the very

audiences you want to reach. This approach ensures that our data is self-reported, deterministic, and

individually-linked - which means we’re able to build audiences and profiles that are incredibly confi-

dent and assured.

• Self-Reported: Our data primarily derives from voluntary audience surveys. This is information given

by the same audiences that you are trying to reach, reported directly by a network of sources that

Webbulahas vetted over the past decade.

• Deterministic - Webbula knows that modeling is an important tool for audience expansion and

analysis, which makes the selection of data sets critical. That’s why all Webbula data is deterministic

and comes straight from the source. We never use modeled data, doing so only results in a loss of

accuracy. This is yet another reason why the Webbula dataVault is the ideal partner to enhance your

modeling efforts.

• Individually-Linked - Webbula does not use fuzzy or loose matches when linking our data in the

dataVault. All of our data is linked directly at the individual level to ensure accuracy. This strict data

quality adherence means that Webbula’s data can be used for targeting in confidence, fully assured

that a hobby, interest, or demographic is in fact linked to the individual instead of the household at

large. Webbula insightData is constantly updated on a daily, weekly, monthly and quarterly basis. This

aggressive updating schedule allows us to keep our audiences up-to-date and fresh, giving our data

sets extremely high levels of accuracy and dependability. In addition all data is verified by our industry

leading multi-method hygiene solution - Webbula cloudHygiene - which mitigates potential fraud,

provides on-going data security, and ensures all data is constantly vetted against a truth-set.

In the case of the Webbula insightData B2B data set it is derived from a multitude of sources including

government records, subscriptions, licensing boards, municipal directories, telephone and office ma-

chine hookups,10Ks and other SEC filings, attendee registers, BDAs, web site registrations, incorpora-

tions, business magazines, and newspapers, yellow page and business white page directories, county

courthouse records, memberships, and annual reports.

Data Collection

France

On Demand Data Partners

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