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TRU OPTIKDATA MARKETPLACE

Making Third Party and First PartyData Actionable Across Connected TV

And Streaming Audio

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TABLE OF CONTENTS

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The OTT Marketing Cloud, powered by Tru Optik, is an integrated data management, cam-

paign activation, audience measurement, and marketing attribution platform designed to

empower media companies, publishers, and advertisers with the ability to better monetize

audiences and engage their target consumers across Over-The-Top TV (OTT), Connected TV

(CTV) and Streaming Audio.

INTRODUCTION

The Data Marketplace is the largest repository of branded 3rd par-

ty data synced to Connected TV households and devices. It was

built to complement the Tru Optik Data Management Platform in

providing media companies, publishers, and advertisers with the

ability to power audience-based advertising across all OTT and

CTV devices and platforms.

Choose from up to 10,000 segments ranging from demographics

to auto intenders, lifestyle groups, purchase behavior and more.

Actionable across the Tru Optik Household GraphTM, consisting

of over 80 million U.S. residences, representing nearly 90% of U.S.

OTT households that watch ad-supported OTT. The massive scale

of the Household Graph yields match rates many times higher

than other sources.

The Data Marketplace is unique because it enables marketers and

advertisers to take full advantage of the precision audience-based

targeting that digital offers for OTT, CTV and Streaming Audio.

ABOUT TRU OPTIK’S OTT MARKETING CLOUD

TRU OPTIK’S OTT DATA MARKETPLACE

44

ABOUT ALLIANT AUDIENCESTM

Alliant provides marketers with access to a unique source of predictive data, powerful data science, and strategic insight into consumer behaviors. Our database includes detailed be-havior across 10 billion purchases and more than 270 million U.S. consumers. By utilizing ac-tual multichannel transactional data, Alliant’s digital audiences connect brands with respon-sive consumers across devices and platforms, driving results for both branding and direct response campaigns.

Alliant offers over 800 audience segments across 8 major categories:

ALLIANT AUDIENCES DATA

DATA COLLECTIONAlliant aggregates data directly from hundreds of leading direct-to-consumer marketing brands, which is then transformed to create a unified view of consumer purchasing behav-ior. We also have strategic partnerships in place to enhance the rich purchase data with additional demographic, lifestyle, social and automotive data.

Visit alliantinsight.com to learn more.

Brand Buyer Propensities

Propensities?

Auto Demographic

Movers, Homeowners & Renovators

Product Purchase Performance

Buyers with Social Interests

AVAILABLE

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ABOUT Comscore

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theat-rical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Com-score is the industry’s emerging, third-party source for reliable and comprehensive cross-plat-form measurement.

• Improve in-target (age/gender) delivery using trusted demographic segments powered by the same technology as MRC-accredited vCE®

• Strategically amplify linear TV campaign exposure across CTV and digital platforms. • Enrich targeting profiles using advanced audience insights, such as high-value personas

and streaming behaviors, for more resonant advertising.• Target viewers of competitors’ TV ads as a way to win new business and improve share of

voice.

Comscore unifies billions of pieces of proprietary “census” data, encompassing TV set-top box and demographic information with the behavior of millions of consumers. Our unparalleled data sources, such as our massive two-million-person opt-in panel, extensive census network, passively-collected census measurement of 65 million TVs and our Total Home Panel™ are the foundation for our person-level insights, providing you with more strategic, flexible targeting options.

Use it to:

Comscore segments include:

DATA COLLECTION

OTT Streaming and Gaming Behaviors Personas

Demographics: Age and Gender TV Viewing Segments: Daypart, Genre, Network, Ad Exposure

AVAILABLE

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Cross Pixel is a leading provider of granular audience data for the programmatic advertising industry. Utilizing proprietary data management technology of over 5,500 leading websites and app owners, Cross Pixel provides the highest quality audience data to help marketers improve campaign performance.

Cross Pixel’s audiences are built with granular and transparent control over where users are harvested and how they qualify to be targeted. Cross Pixel’s unique real-time scoring engine analyzes over 650 million consumers, enabling advertisers to identify their target audience, the content, and the context that their audience is most likely to engage with across all devic-es. This approach drives performance for advertisers while also providing audience insights and authenticity around the data powering their campaigns.

ABOUT CROSS PIXEL

Cross Pixell segments available in OTT Data Marketplace

Financial ServicesConsumer Electronic Shoppers Food & Dining

Real-Estate Home Buyers

Technology US Hispanics

Shopping

Furniture Home & Garden

Major Appliance Shoppers

TravelTelecom Products & Services

100+ segments identifying people who work for companies across all industries, as well as individuals who work in a variety of functional areas across industries. B 2 B :

CUSTOM SEARCH RETARGETING

DATA COLLECTION

Cross Pixel offers Custom Search Retargeting Segments which can include a single word, small phrases, specific brands, competitors, product types and more.

Cross Pixel’s Custom Search Retargeting audiences outperform standard segments because they are more accurate and reflect the specific target audience that each brand is trying to reach, unlike generalized data segments that are undifferentiated, bloated for unnecessary scale, and inaccurate.

Cross Pixel identifies and harvests the search activity on over 650 million users worldwide. Through our partnerships with over 5,500 eCommerce sites, shopping comparison engines, local search directories and toolbars, Cross Pixel identifies the specific keywords users are-searching for in the URL, title, body and Meta tag of each site.

CROSS PIXEL DATA

Business Services Career Services Demo(age/gender) Entertainment

Over The Top TV

AVAILABLE

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ABOUT DATALINEDATALINE, a leading provider of consumer information, intelligent analytics, smart modeling applications, offers over 500 pre-built digital audience segments. Our data passes rigid qual-ity control measures to ensure the highest level of information accuracy.

Dataline specializes in providing marketers with customized insights by utilizing its proprietary database of 240 million individuals combined with over 2,000 highly predictive data variables. Our data mining approach allows us to provide a custom solution for omni-channel marketing campaigns.

Our digital offering is based on transactional purchase data, lifestyle interest and purchase intent, as well as powerful demographics, such as age and income.

DATALINE DATA

TransactionalBuyers

Enthusiasts/Lifestyle

TRANSACTIONAL BUYERS

Purchase Intent

Datalines’s audience segments are sourced from thousands of first party data partners. Dataline’s data resources are secured through licensing arrangements offering monthly transactional data as well as rich demographic information.

DATA COLLECTION

Demographic

AVAILABLE

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ABOUT EXPERIAN MARKETING SERVICESExperian Marketing Services is a leading global provider of consumer insights, targeting, data quality and cross-channel marketing. We help organizations intelligently interact with today’s empowered and hyper-connected consumers. By helping marketers identify their best cus-tomers, find more of them and then coordinate seamless and intelligent interactions across the most appropriate channels, Experian clients can deepen customer loyalty, strengthen brand advocacy and maximize profits.

As the largest and most comprehensive resource for traditional, digital, video and TV cam-paigns available today — including data on more than 300 million consumers and 126 million households — Experian’s ConsumerView database offers core consumer data characteristics integrated with lifestyle, attitudinal, and purchase behavior. By leveraging ConsumerView, progressive brands around the world are more accurately targeting, segmenting and en-riching their existing customer data to improve campaign response rates, strengthen brand loyalty and significantly increase revenue.

Experian’s vast array of audience segments provide marketers with proven, high-performing options when selecting their best audience based on their unique business and campaign goals. Data segments available in OTT Market Place:

EXPERIAN MARKETING SERVICES DATA

DemographicsAuto

True Touch

Auto Salesand Services

DMA Data

Geographic Housing Attributes Investment ProPerty

Lifestyles

MosaicPresence of Child Weather

DATA COLLECTION

Experian Marketing Services’ audience segments are powered by our industry-leading compiled consumer database -- ConsumerView. The database uses state-of-the-art technology, unique build methodology, and vast data sources with online linkages to deliver a superior database that addresses the sophisticated needs of today’s multichannel marketer. Experian draws on a massive base of knowledge developed over 40 years. With a privacy compliant approach that respects consumers’ choice, Experian combines data from a wide array of sources, including self-reported information, aggregated panel data, public records and historical retail purchases.

AVAILABLE

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ABOUT IHSIHS Markit is the automotive industry’s leading source for market-wide insight, expertise and ad-

vanced planning solutions. With a reputation of enabling better decisions and better results for 20

years of vehicle history, the world’s leading OEMs, suppliers and their transportation partners rely on

IHS Markit to power growth, improve efficiency and drive a sustainable competitive advantage.

IHS DATA

With over 1,400 predictive audiences mapped to 120 million US households, fueled by deep learning

and artificial intelligence, and available 24-hour custom audience development, Polk Audiences by IHS

Markit provide the building blocks to meet any targeting needs - and daily measurement to prove it.

Registration data, Sales data, industry data, VIN data, in-depth audience analyses including house-

hold composition,garage composition, household loyalty type, demographics,ethnicity, lifestyle, and

other data characteristics. We can also provide insights into the top conquests by make, model, and

segment through our newest acquisition, Dataium, IHS Markit is now the world’s largest compiler of

online automotive shopping behavior. Through our partnership with ODC/DLX (Oracle Data Cloud/

Datalogix), we supply the audiences and measure and optimize campaign performance.

Owners Purchase Prospects

DATA COLLECTION

AVAILABLE

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ABOUT KANTARKantar is home to the world’s leading research, data and insights brands. We help brands, agencies

and media companies drive growth by optimizing the development of impactful content, strategic

audience planning and effective media placement. We combine human led story-telling with da-

ta-driven decision making from early stage creative efforts through to content optimization, campaign

targeting, brand impact and ROI performance.

KANTAR DATAKnowing who to target in advance of a campaign is useful but knowing which targets actually respond

to your campaign is even better. Kantar provides a unique opportunity to do just that. In conjunction

with our industry leading ad effectiveness solutions such as Brand Lift Insights and CrossMedia, you

can discover the segments that are most impacted by your campaign. Using advanced MTA solu-

tions, Kantar also enables the development of custom segments based on the highest individual

responses to your campaign surveys. Through our syndicated segments we deliver powerful targeting

and activation capabilities. Our segments include audiences such as “It” girls, Naturalists, Urban In-

telligentsia and more across 10 different categories.

The power of the Ignite Network® allows us to connect panels and data assets at a human-level, and

integrate with 1st party data, 3rd party data and survey responses to deliver powerful insights. Our

segments are informed by extensive assets from more than 200MM cookies and are automatically

produced, refreshed and distributed so they can be purchased and activated instantaneously.

Note: These segments appear as Millward Brown in the Tru Optik platform.

DATA COLLECTION

Auto

eCommerce Sports

Travel

Business & Finance Community & Lifestyle

News & InfoHealth & Fitness

Entertainment

Retail

AVAILABLE

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ABOUT KANTAR SHOPCOMKantar Shopcom is the industry’s most accurate, flexible and scalable source of actual purchase behavior data. Shopcom data assets are a blend of CPG, retail and class of trade shopper data covering 90% of all US household spending patterns from 450+ retailers across 680 categories and 18,500 brands. These data sets are classified from over $1.4 trillion in sales volume.

Our data allows advertisers and publishers to access rich, predictive consumer information

and complement site-based ad buys with campaigns that reach specific high value audiences.

We assign consumers to a Shopcom Individual or Household ID providing granular audience reach for marketers who require a high level of precision. Shopcom segments predict the like-lihood of shoppers to engage in purchase behaviors for CPG brands, retail product segments as well as retailer nameplates. This means advertisers don’t have to utilize broad inmarket or category groups, but can reach audiences linked to specific granular needs.

Kantar Shopcom purchase segments have been used to understand audience profiles, exe-cute targeting campaigns and measure campaign effectiveness via addressable advertising, addressable TV, video, and mobile marketers.

Shopper Segments Available in OTT Marketplace include:

KANTAR SHOPCOM DATA

Loyalty Heavy Buyers Medium Buyers Light Buyers

Kantar Shopcom commits to maintaining consumer privacy and only shares anonymous de-identified information across all advertising channels. Shopcom avoids the release of any personally identifiable information (PII) because we don’t store sensitive data, therefore, providing consumer transparency, meaningful user control and robust data security.

Kantar Shopcom creates unparalled consumer-level marketing and media insight, by com-bining purchase behavior analytics expertise to the data in the Shopcom Data Platform with the complementary data sets and rich analytic expertise of its extensive network of commer-

cial partners.

DATA COLLECTION

AVAILABLE

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ABOUT LOTAMELotame’s 3rd party SMART Data comes from an extensive network of publisher partners. Lotame’s

data consists of self-declared and demonstrated behavioral data from unique publisher partners,

yielding accurate and scalable demographic, behavioral interest, and social influencer audience seg-

ments. Lotame’s SMART Data bundles 100% declared and demonstrated - not panel-based - data

into over 180 audience segments across all major verticals (Auto, Travel, Finance, Retail, CPG).

LOTAMAE’S DATA180 prepackaged audience segments are designed to extensively cover most of the major verticals.

Available in OTT Markletplace include:

The ideal use-case is for top-of-the-funnel, brand advertisers looking to reach large audiences and

generate awareness, intent, likelihood to recommend/purchase, and view. Lotame’s data has also

worked well in performance-based campaigns in the major verticals above.

Lotame’s data is primarily collected from our extensive group of publisher partners. Partners place

our proprietary Behavioral Collection Pixels (BCP’s) on every page of their site, allowing us to collect

individual demographic, declared interest, action, search, purchase intent, and other data points. Our

BCPs enable us to collect more than 2 billion data points each day while organizing them into 900

audience categories of human behaviors, refreshing nearly every second as each behavior is updated

with each page view.

We have data from user’s online and offline registrations, online and offline surveys, and demonstrat-

ed behaviors (where we will collect a data point on “Sports” if a user posts a comment on a Sports

Forum, uploads a photo about Sports, reads an article about Sports, etc.).

TraveL

Automotive

CPG

Finance

Gamers (online and offline)

Entertainment (Movies, TV)

Fashion Green Living

Technology

Advocacy

DATA COLLECTION

AVAILABLE

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ABOUT MEDIA SOURCE SOLUTIONSMedia Source Solutions has developed into an industry leading data provider, allowing ad-vertisers to accesses their massive database of direct response vehicles. Through the col-lection of everything from new phone connects, new utility connects, magazine subscribers, co-registration responders, consumer packaged goods shipped reports, Media Source Solu-tions are able to deliver niche, actionable, and targeted consumer direct marketing behavior

data. Areas of specialty include CPG, In-Market, Automobile, B2B and Underserved.

Media Source Solutions’ taxonomy contains over 800+ segments that can be used to build custom audiences. Our gender segment is particularly strong and has proven to be a stand out.

MEDIA SOURCE SOLUTIONS DATA

Reach consumers who have made multiple transactions by category. It can be over-laid with any of our other segments.CPG :

Reach consumers who have raised their hands to say they are ready to buy by product.I n - M a r ke t :

Ethnicity Fashion & Beauty Health & Wellness

DATA COLLECTION

Media Source Solutions collects offline data from a plethora of unique and reliable consumer

databases that range from “self-declared” information, transactional, retail to other direct

response methods. In addition, Media Source Solutions receives daily demographic, lifestyle,

CPG and behavioral data. The combination of these unique data sources creates a powerful

database for highly effective targeting to your most responsive consumers.

AVAILABLE

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ABOUT NETWISE DATAMore than data…insight. NetWise Data is the largest provider of unbranded B2B audience data to the digital advertising ecosystem. NetWise builds unique B2B marketing products using proprietary technology and non-traditional data sets. NetWise’s highly skilled manage-ment and engineering teams are customer-centric information services veterans with over 100 years of total experience at the most respected companies in the data industry. NetWise’s data-driven environment creates a business culture designed to outshine the competition. Building fresh and accurate audience data comes naturally to NetWise, which is the founda-

tion to engaging your target buyers and achieving your desired outcome.

NETWISE DATA’S DATANetWise’s performance centric digital targeting database is comprised of ~275 firmograph-ic and demographic segments designed for efficient direct and programmatic campaigns. NetWise understand that leveraging content data provides you with the competitive edge to zero in on specific customers and the key involves expertly linking personal and business

attributes, such as:

DemographicsCompany Services Company Size Professionals

NetWise builds infrastructure to boost business intelligence, data warehousing and conduct hands-on testing to substantiate our metrics. Our aggressive proprietary strategies are built to deliver a 360-degree view of business contacts. Millions of records are produced using

billions of relationships from multiple data sources including:

NetWise embraces technology to analyze massive amounts of data. Because of the multi-ple-source-validation processes NetWise performs, their B2B digital targeting file is the most

complete accurate and competitive in the industry.

DATA COLLECTION

Direct User and Company Third Party DataIndustry Partner Files

Online and Offline Directory Aggregation

AVAILABLE

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NinthDecimal is a marketing platform powered by location data, harnessing location insights to build precise understandings of consumers’ physical world behavior. NinthDecimal’s unique household to device matching capability bridges consumer’s online and offline data, powering omni-channel audience targeting, measurement, insights and data licensing solu-tions. By filling the massive gap in understanding how consumers spend the majority of their time, NinthDecimal provides marketers a comprehensive new model of the customer journey for impactful engagement. NinthDecimal processes trillions of data points from over 135M unique devices every month to power its Location Graph™, the most precise audience intelligence technology on the market, and Location Conversion Index™ (LCI™), the leading offline attribution solution with

over 200 integrated media and advertising partners.

NinthDecimal’s data addresses a critical “blind spot” for marketers. Precise location signals coupled with CRM and third-party data provide the most comprehensive view of a brands customer. Analyzing trillions of data points of every day consumer behavior, NinthDecimal insights informs brands on how their customers navigate the customer journey, digitally and in the real world.

NINTH DECIMAL DATA

ABOUT NINTH DECIMAL

NinthDecimal creates thousands of audience segments based on a precise understanding of consumer online and offline behavior. This customer intelligence identifies in-market shop-pers, lifestyle and purchase preferences, buyers of competing products, customers in prox-

imity, TV viewing behaviors and more. Available in OTT Marketplace include:

Food & Dining App Footprint

Consumer JourneyLifestyle

Enthusiasts Hair and Beauty New Movers Travel

Technology

Auto DIY (Do it Yourself)

Sports and Healthy LivingRetail

AVAILABLE

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Approximately 80% of NinthDecimal’s location data is collected intermittently via ad calls,

providing the scale needed for accurate and representative targeting & measurement. Ninth-

Decimal also ingests a variety of additional location signals (20%) from mobile app partners

that don’t rely on ad calls for data collection, such as persistent “always on” data (collected

even when the phone is in the user’s pocket).

NinthDecimal’s proprietary Location Graph™ provides the context required to understand

consumers’ precise location in the physical world at the time a location signal is detected.

With over 120MM parcels mapped (including residential, commercial, street, park, highway

boundaries, and more), NinthDecimal covers nearly every venue in the U.S. To ensure accu-

racy of parcel-based locations, NinthDecimal cross-references 5 different databases (Google,

Localeze, etc) through an airtight multi-geocoding process, and continually updates mer-

chant name/address data via real-time API feed.

DATA COLLECTON

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ABOUT ORACLE DATA CLOUDOracle Data Cloud brings together data and technology to help digital advertising companies drive better

business outcomes across more than 100 countries. Used by 199 out of AdAge’s 200 largest advertisers, our

audience, context, and measurement solutions give marketers the data and tools needed for every stage

of the marketing journey. Our offerings allow you to reach the right audience, in the right environment

and measure the metrics that matter most to your organization. Oracle Data Cloud combines the leading

technologies and talent from Oracle’s acquisitions of AddThis, BlueKai, Crosswise, Datalogix, Grapeshot,

and Moat.

ORACLE DATA CLOUD DATA Bring a data-driven strategy to TV and reach the right consumer on every screen with Oracle Audiences,

built from offline purchase-based, online intent, and behavioral data which extends your campaign across

both digital and TV. Oracle Data Cloud delivers best-in-class data segments using 7.5 trillion data points

from 15 million U.S. households, and $5 trillion in annual consumer spending. With this unique data set,

advertisers can execute campaigns that are uniquely aligned to their TV planning and success KPIs.

Oracle Audiences are available for OTT/CTV campaigns through Tru Optik’s OTT Data Marketplace.

Auto

Retail

Hobbies & Interests

Seasonal & Holiday Consumer Tech

TelecomunicationsLifestyles Demographic Media & Entertainment Travel

CPG Lyfe Stages & Events

Financial Services Restaurants B2B

Oracle Audiences are curated with the highest quality data assets without sacrificing scale. These audiences

are built by combining the best offline purchase-based, online intent, and online in-market datasets. Oracle

Audiences is a vertically optimized taxonomy that is aligned to the purchase path for verticals, seasons, and

lifestyles.

DATA COLLECTION

AVAILABLE

Over The Top TV

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TransUnion’s Digital Marketing Solutions are designed to further the future of connected consumer identity, enabling marketers and the companies that service them to develop and deploy strategies rooted in an accurate data set. We’ve taken our deep data science and modeling capabilities and compliant frameworks to match and link data and have applied the same rigor and precision from the credit world to marketing applications.

TransUnion leverages its foundation of accurate consumer data to help companies improve their marketing investments through solutions that provide a more complete picture of con-sumer identity and generate smarter audience segments to reach the right consumers across

digital channels.

Through TransUnion, you can reach the audiences that matter most to your business across key attributes in consumer finance, demographics, property, small business, and other valu-able consumer signals. Segments categories available in the Tru Optik Data Marketplace include:

TransUnion builds a holistic, consumer-centric view by marrying disparate data sources. The strength of our marketing data asset is in identifying individuals, grouping them into house-holds, and providing an accurate view of them over time. Our history as a trusted data stew-ard for the past 50 years supports our proven track record of managing highly regulated data. Consumer Finance and Insurance audiences are based upon actual offline financial and insur-ance information on nearly every market-active consumer in the country. These audiences are aggregated and depersonalized to achieve a high level of targeting effectiveness while main-taining regulatory compliance. TransUnion Small Business audiences are based upon actual offline business data on over 25 million small businesses and over 76 million small business owners and executives in the U.S.

TRANSUNION DATA

ABOUT TRANSUNIONAVAILABLE

Over The Top TV

In Market

Auto & VehicleAggregated Credit Tiers

Small BusinessMortgagesInsurance

DemographicsCredit Cards

Property

DATA COLLECTION

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ABOUT V12 DATAV12 Data is an industry leading premium data provider. Through V12 Data’s proprietary tech-nology, businesses of all sizes gain access to over 5 billion premium consumer, business and automotive records.

V12 Data turns offline consumers into targetable audiences by mapping offline demographic, lifestyle, purchase, auto, mover, CPG, and B2B data into privacy compliant online audience segments. Blending accurate and up-to-date offline data with over 215M U.S. consumers and 186 million VINs has increased ROAS for both brand and direct response campaigns alike.

V12 Data offers audience segments to target across 12 categories including:

V12 DATA

DATA COLLECTION

V12DATA

Auto Budget Alcohol I n Auto Market Predictor Baby and Toddlers

IncomeOTC Medicine/Cough & Cold Financial Health & Beauty

Pet Household & Laundry

V12 Data’s multi-channel consumer file is one of the largest consumer databases in the indus-try. The database is an aggregated file built from dozens of proprietary data sources, which combine postal, email, phone, and mobile data, as well as hundreds of selectors to further

improve targeting.

Mover

AVAILABLE

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ABOUT WEBBULAWebbula insightData combines industry-leading data rich assets with the latest technology to provide

our customers with a clear omnichannel view. Our comprehensive data ready OTT channels are based

entirely on self-reported, deterministic, and individually-linked audiences - Webbula never uses mod-

eled data - which means you can trust the data we provide comes directly from the sources you are

trying toreach. Actual, real, human beings.

WEBBULA DATAWebbula insightData gives our customers the power to build targeted, segmented, and highly

personalized audiences . Our industry-leading dataVault includes premium quality self-reported,

deterministic and individually-linked data that includes over 85% of the U.S. population. Our data

comes directly from individuals through surveys and is never modeled. In addition Webbula ensures

ongoing data quality by constantly updating, verifying and filtering our data sets through our propri-

etary multi-method hygiene solution, cloudHygiene - which mitigates potential fraud and provides

even more data security - constantly linking data back to the individual source.

This is why so many customers trust Webbula insightData.

Marketers can use our data to create new or expand upon existing audiences with our categories:

Automotive B2B Interests, Hobbies, LifestylesDemographic

Political Financial

AVAILABLE

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Webbula insightData is primarily sourced from a wide variety of surveys taken directly from the very

audiences you want to reach. This approach ensures that our data is self-reported, deterministic, and

individually-linked - which means we’re able to build audiences and profiles that are incredibly confi-

dent and assured.

• Self-Reported: Our data primarily derives from voluntary audience surveys. This is information given

by the same audiences that you are trying to reach, reported directly by a network of sources that

Webbulahas vetted over the past decade.

• Deterministic: Webbula knows that modeling is an important tool for audience expansion and anal-

ysis, which makes the selection of data sets critical. That’s why all Webbula data is deterministic and

comes straight from the source. We never use modeled data, doing so only results in a loss of ac-

curacy. This is yet another reason why the Webbula dataVault is the ideal partner to enhance your

modeling efforts.

• Individually-Linked: Webbula does not use fuzzy or loose matches when linking our data in the

dataVault. All of our data is linked directly at the individual level to ensure accuracy. This strict data

quality adherence means that Webbula’s data can be used for targeting in confidence, fully assured

that a hobby, interest, or demographic is in fact linked to the individual instead of the household at

large. Webbula insightData is constantly updated on a daily, weekly, monthly and quarterly basis. This

aggressive updating schedule allows us to keep our audiences up-to-date and fresh, giving our data

sets extremely high levels of accuracy and dependability. In addition all data is verified by our industry

leading multi-method hygiene solution - Webbula cloudHygiene - which mitigates potential fraud,

provides on-going data security, and ensures all data is constantly vetted against a truth-set.

In the case of the Webbula insightData B2B data set it is derived from a multitude of sources including

government records, subscriptions, licensing boards, municipal directories, telephone and office ma-

chine hookups,10Ks and other SEC filings, attendee registers, BDAs, web site registrations, incorpora-

tions, business magazines, and newspapers, yellow page and business white page directories, county

courthouse records, memberships, and annual reports.

DATA COLLECTION

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ABOUT TRU OPTIKTru Optik is the leading data management, campaign measurement and privacy compliant provider across

OTT, Connected TV and Streaming Audio. We power the audience-based advertising capabilities of many

of the world’s largest media companies, technology platforms and marketers on everything from smart TVs

to smart speakers and everything in between. As one of the fastest growing SaaS/DaaS companies in the

US, Tru Optik is one of the driving forces behind the evolution of media and advertising.

Please contact Tru Optik at info@truoptik.com.

750 East Main St, Suite 530 Stamford, CT 06902 © 2019 Tru Optik Data Corp.

WWW.TRUOPTIK.COMR