REBECCA PUHL

TRMA 585 P1: DEVELOPING A PROFESSIONAL ONLINE IDENTITY

SPRING 2012

ONLINE IDENTITIES, PERSONAL BRANDING, SOCIAL MEDIA

LINKEDIN

• LInkedIn helps people network and share information• Love the newsfeeds and the ability to connect with other professionals• LinkedIn Profile• http://www.linkedin.com/pub/rebecca-puhl/30/556/825

ONLINE PRIVACY

• Protect yourself – Only post what you want the world to know• Your privacy is only as reliable as your least reliable friend.• Check your privacy settings regularly. • Potential employers are now starting to check your social media activity.

TWITTER #TRMA585

GOOGLE PLUS (G+)

• Google Alerts link you to current information• Circles helps you organize your friends and relationships• Connect information to whom it matters most• Profile• https://plus.google.com/u/0/113785498382651410920/posts//p/pub

PROFESSIONAL FACEBOOK PAGES

• Share information with individuals and groups• Advantages• Free marketing for your practice and increased web traffic for your brand

• Things to think about• Privacy can be compromised and increased chance of dual-relationships

LEARNING FROM MENTAL HEALTH PROFESSIONALS & ORGANIZATIONS

• Stay connected to your professional organizations• http://www.aamft.org• www.counseling.org/

• Easy links to articles and information on current topics. Get questions answered and explore new research

• Dr. Keely Homes helps mental health professionals explore the possibilities for social media – networking – and mental health

BLOGS: BLOGGER, WORDPRESS, TUMBLR, POSTEROUS

• An online journal, more comprehensive than other types of social media.• Improves writing skills – reflect on what works and what can be changed.• Having fun creating the habit and following the views.• My blog• http://tce596rpclasswork.blogspot.com/

PORTFOLIOS & PROFILES

http://about.me/rebeccapuhl

MANAGING YOUR ONLINE IDENTITY

• HootSuite (my favorite)• Allows you to manage your social media accounts from one site

• Dashboard for easy access, create and view posts• Scheduled posts, monitor mentions• Saves time and keeps your brand current

WEBSITES & DOMAIN NAMES

• Can be as simple or as complex as you make it.• Many free and inexpensive resources• All your information in one place• Culminate your social media together; Blogger, Facebook, Twitter, LinkedIn, and SlideShare

HAVING AN IMPACT

• Be actively involved in professional circles to create the largest impact• Display your gifts and talents as an online first impression• Interact with others in a more meaningful way

GOALS & STRATEGIES

• Be consistent – Keep your profiles consistent on all your professional social media site• Stay up-to-date – Post regularly and keep information current• Stay linked up – Keep your social media sites linked together for ease of access.• Be professional• Keep it simple• Have fun!

SLIDESHARE

• Simple way to stay current on professional and academic presentations without attending• Share your ideas and discover new ones through following others who can then follow you• SlideShare profile• http://www.slideshare.net/RebeccaPuhl

FINAL THOUGHTS

• Social Media is the wave of the future• Personal branding gets your name into the mainstream• Share your passions and gain new insights from others• This has been fun• Gained valuable resources• Enjoyed learning from you all!