triple helix ig presentation
DESCRIPTION
These are the slides from Luke Hohmann's presentation at the Triple Helix IX conference, July 11-14, 2011 at Stanford.TRANSCRIPT
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Using Innovation Games® Online to Reach Consensus in Distributed Triple Helix Teams
Luke HohmannFounder and CEO
Conteneo, Inc.
Twitter: #innovgames
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The Process: Ideation, shaping, Prioritizing, Acting
Innovation Requires Others
Distributed Teams Need Tools
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How Do I Help My City Grow?
http://www.richardsilverstein.com/tikun_olam/wp-content/uploads/2008/11/jonah-art-model-of-small-city-700px.jpg
Industry
UniversityGovernment
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Remember, we’re talking innovation.
Invention is thinking up cool stuff. Innovation is successfully applying the inventions in practice.
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Collaborative Innovation Lies In Spaces
Industry
UniversityGovernment
Innovation Innovation
Innovation
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Let’s Find Out Who You Talk With
Draw a circle. Write your name in the center of the circle.
Pick a Triple Helix project you’ve worked on or studied.
Write the names of people you collaborated with on this project around the circle. Draw the web of these relationships as you see it. Use different line weights and colors to represent good/bad communication. Spider Web
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Let’s Do It Again
Draw a circle Write your name in the center of the circle.
Using your first diagram as a guide, replace the names of the people with their Triple Helix roles. Use different line weights and colors to represent good/bad communication. Spider Web
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So, what’s Collaboration?
Collaboration is a recursive process where two or more people or organizations work together in an intersection of common goals — for example, an intellectual endeavor that is creative in nature—by sharing knowledge, learning and building consensus.
Thanks, wikipedia!
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It’s not the platform
But tools and platforms are important!!!
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Is it about me?
It’s not about me… but I am important…https://jazz.net/downloads/pages/rational-team-concert/2.0/M3/images/apt_tempo.png
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It’s not “sharing”
http://www.inf.unisi.ch/postdoc/lelli/imgIndexArticle/social_network.jpgBut we need to share to collaborate.
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It’s
not
notifications
But notifications are important.But we need to be notified of changes.
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Collaboration DOES Need Tools
collocated distributed
Different Time
SameTime
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What Are Innovation Games®
Innovation Games® are serious games that solve a wide range of product strategy and management problems across the market lifecycle.
They are played: • with customers & internal stakeholders• online or in-person• within or across organizational units• in single or multi-game formats
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Not Humor Like Joke
Not Silly Like Water Park
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Not Work(Leisure)
Pleasure
Work
Play
Not-Play
External GoalsInternal Goals
Not-P
leasure
Adapted from http://it.coe.uga.edu/~lrieber/resources/blanchardmodel.gif
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And yes, it is FUNV1-388 Luke Did you enjoy this experience?V1-388 Toni Yes - fun!V1-388 Greg Sure.V1-388 Greg I enjoyed it.V1-388 Vladimir thanks for the chance. B)V1-393 Luke Did you enjoy the experience? Would you be willing to play again in the
future?
V1-393 Tom yes, and yesV1-393 Mike Yes -- it was funV1-393 Sarah DefinitelyV1-393 Dominic Yes, and I think VersionOne are getting great info here
V1-393 Patrick I would be happy to play again.V1-394 Luke Team, are you now satisfied with your bids?V1-394 Mike YES!V1-394 Rene yupV1-394 Andre Indeed.V1-394 Jim I want more money!V1-394 Andre It was hard. But lots of fun. And yes, I want more money too - do you
take credit cards?
V1-394 Mike hahahaV1-394 Mike ok, gotta go guys.... it was fun
Chat log extracts from three games played to prioritize a
product backlog.
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Innovation and Collaboration Goals
Manage strategic
roadmaps.
Identify New Products
Determine Product Interactions
Train Sales Teams
NPD ImproveMarketing Messages
PrioritizeProject Portfolio
Identify ProductEnhancements
Prioritize Epics NPD
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To take Action we need to:
• Create goals and/or equifinal meanings
• Reduce ambiguity• Reduce equivocality
• Identify, distribute, perform, integrate, verify…
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Special Communication Problems in Distributed Teams
• Language• Culture• Cold communication• Time shifting takes a toll
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Chief Intellectual Property Officer
Damon Matteo, PARC
Beatrix de Russé, Thomson Marshall Phelps, Microsoft
Rob Sterne, SKGFAnne Culotta, Halliburton
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Scrum is an agile framework for completing complex projects. Scrum originally was formalized for software development projects, but works well for any complex, innovative scope of work.
The ScrumAlliance hired The Innovation Games® Company to research member needs.
• 5 Games• 35 participants • 100 potential apples• 81 unique apples• Rich online discussions• Each game ~1 hour
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Field: Football Field divided into Health Sectors called “Indicators”.Indicators: Actions in the game will reflect the Status of Health.
Moving across the field records a change in status depending on the scenario. A Layer with Action Indicators can be turned on and off during play.
RED = HEALTHY Choices, Outcomes or DecisionsWHITE = NEGATIVE Influences, Outcomes or DecisionsFOOTBALL = INDICATOR OF HEALTH of the person or family
Field w/o Indicators Field with Indicators
EXAMPLE TO OTHERSTHRIVING
GREAT HEALTHGOOD HEALTH
1ST SIGN OF ILLNESSSERIOUS ILLNESS
CRITICALSUFFERING & DEATH
HEALTH TO HEALTH CARE – H E A LT H A S T E A M S P O RT
22
22
1
Michael Dinneen, M.D. Director, Office of Strategy Management
Military Health System
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A GAME IN PROGRESSItem
Information:Players fill in a
description of the Role & Action when the play is started or
changed
Player Action Detail
All PlayerActions captured as the game
progresses
Track Team Players / Plays= Total minus # on
the field
Players move in 1 + “Roles / Situations”
to Aid or Counter HEALTH
CHAT DURING THE
GAME
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How Do I Help My City Grow?
http://www.richardsilverstein.com/tikun_olam/wp-content/uploads/2008/11/jonah-art-model-of-small-city-700px.jpg
Industry
UniversityGovernment
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Our 3-Step Process
Open-ended, collaborative innovation. E.g. Prune the Product Tree to collaboratively generate ideas.
Collaboration tools (such as wikis and forums) to shape ideas.E.g., Google docs
Picking High ROI Projects / Features.E.g. Buy a Feature tournaments to collaboratively prioritize projects and take action.
Ideation Shaping Prioritizing
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Prune the Product Tree: City Growth
Understand the evolution of your offering.
• Draw a tree. It represents the growth of your city.
• Add current ideas on how to grow as apples and apples.
• 5 to 8 stakeholders shape the “growth” of your offering.
• Captures very rich information about perceptions of the future, timing of new concepts, balance, and relationships among ideas.
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Prune the Product Tree Online: Preparing
Planners define layers and regions so that they will know where players are
placing their ideas.
Planners choose images to represent growth.
Planners select the kind & number of items that can be placed on the image
during the game.
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Place Initial Items
Any existing ideas or roadmap items are placed on the tree.
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Playing the Game!Players collaborate in real-time to
place features/benefits (leaves/apples) on the tree.
An integrated chat facility enables you to understand
player motivations.Players label and
describe their ideas
All information is recorded and available for analysis
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Create Interpretations from the Results of Multiple Games
Game 1 Results
Game 2 Results
Interpretation
Game results are merged into a new game – which you can edit and shape, further process, or play with additional players.
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Step 2: Collaborative Shaping
• Once ideas have been identified they are shaped by the project/product teams into a backlog
• Existing tools, such as shared wikis, shared documents, emails, and chats, help teams shape concepts
• The process typically produces a candidate list of projects and/or product features that is greater than available resources“infinite” portfolio
local projectexpensive projectbig project
other project
another project
the other thing
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Step 3: Collaborative Prioritization
Common Approach Problems
Single expert Do they have the knowledge and trust of the organization to make the hard choices?
Small groups Tradeoffs are not clear
Large groups Insufficient tools!
Where is the “Voice of the Customer?“infinite” backlog
use casebug fixarch change
do this
do that
the other thing
Goal? is to take large list and prioritize to a manageable set.
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Innovation Game® Buy a Feature
• A list of 12-20 items (projects) are described in terms of benefits and cost
• 5 to 8 invited stakeholders given limited “budget”, must reach consensus on projects to “buy”
• Captures very rich information about customer motivations, trade-offs, objections, actual collective needs
In-person• Provides rich opportunity for “new” ideasOnline• Captures data for sophisticated analysis of
preferences• Preliminary trials indicate faster/more accurate
results than traditional tools
Collaborative Prioritization of Key Ideas
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Buy A Feature Online - Preparing
A list of features with prices. This example is
for product concepts for a pair of internet
sunglasses
“Shirt Sizes” help you quickly price your
features – or you can enter a price directly!
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Buy A Feature Game Play
Participants.Planner sets their budget.
An integrated chat facility enables you to understand participant motivations. Here, we learn that participants dislike learning a rental car’s navigation system.
Participant bids.
Highly desired items are purchased.
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Buy A Feature Online - Results
Results of many games played,
sorted by number of times
purchased.
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Many Ways to Play: Parties, Galas, and Tournaments
What is it? Who plays? Facilitated? Number of Items?
Number of players?
Party A “dinner party”.
You select and control participants
Yes 12..20 5..8
Gala An “open seating event”
Random participants based on a shared URL
No 12..20 9+
Tournament A combination of parties!
You control and select participants
Yes 20+ Based on number of items and number of tournaments
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Tournament Structure
15
15
45
15
14
14
1
2
3
4
5
List of projects 15
Each dark square represents one game
“Winning” items are promoted each game.
Items that win the final game are the most valued items.
Play multiple tournaments with random placement of items to control for bracket strength.
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Tournament Case Study: VeriSign Global Customer Support
Context 46 projects ranging from small to very large.
Problem The VeriSign leadership needed to quickly identify the high-priority, most globally supported projects.
Engagement Profile
VeriSign project managers prepared the portfolio for the games. Enthiosys structured the process into three tournaments involving ~60% of the 200 person global customer care organization and facilitated the games.
Results • Very clear separation of the “winning” projects – the original list of 46 was prioritized to the top 5 projects
• High degrees of collaboration – even when collaboration was not required to purchase an project!
• Participant chat logs provided detailed explanations behind the bidding – the meaning behind the choice.
• Participants considered the process fun.
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Let’s Play!
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Industry
UniversityGovernment
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To Learn More…
Innovation Through Understanding®
We’re happy to help you learn how Innovation Games® can help you solve complex problems.
Luke HohmannFounder & CEOConteneo, Inc.cell: (408) [email protected]